How to develop a paid search strategy
A comprehensive guide to developing a paid search strategy that drives results at every stage of the customer journey. A successful Google Ads PPC strategy involves more than just picking a few keywords. It requires a structured plan that aligns with your business goals, optimizes your budget and uses data to boost performance. Whether your audience is solution-aware or problem-aware, understanding the nuances of each stage in the sales funnel and selecting the right Google Ads campaign types is essential. In this article, “solution-aware” refers to people who know a solution exists, while…
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