SEO grew up, a lot of SEOs didn’t
Navigate the industry’s maturity crisis with the right mindset. Learn to create value, not just optimize, for long-term success. When we were young, we all wanted to sit at the adult’s table. But we couldn’t, often, because of our behavior. Growing up, we often thought we were cool, but we weren’t. Look back at your past. There are probably photos or things you did that you find questionable today. This is exactly how we SEOs should be looking at our work. SEO has grown up a lot; we SEOs didn’t. Our mindset…
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