5 things that led to an Google HCU recovery (and 3 that didn’t)
Google’s helpful content update has been challenging for many websites – but redefining it could lead to recovery and improvement. The past year has been a rollercoaster for publishers navigating an increasingly crowded web. With competition rising and AI shaking up search results, staying on top of rankings is no small feat – especially in light of Google’s constant updates. This includes the helpful content update (HCU), which has left many sites struggling to recover from traffic drops and ranking tumbles. Having experienced this, I’ve learned there’s no one-size-fits-all fix.…
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