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Month: November 2024

6 tips for successful ecommerce search campaigns google 

6 tips for successful ecommerce search campaigns

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From labeling best practices to maximizing automated bidding, these tips will streamline your ecommerce advertising efforts. Having a clear ecommerce search strategy is essential – especially during the holidays. Ready to refine your PPC approach? Success will hinge on seamless collaboration between sales, marketing, and media teams. The specifics may vary, but the following tips offer universal guidance. 1. Label everything Consistent and coherent use of labels will be a key asset for retail ad accounts. Apply labels at every level possible: Campaign. Ad group/asset group. Ad. Keyword. Labels, like any naming convention,…

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Rand Fishkin on the SEO opportunity pie shrinking and more insights SEO 

Rand Fishkin on the SEO opportunity pie shrinking and more insights

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Rand Fishkin shares his thoughts on the importance of creativity, chasing traffic, branded search, social search, and more. Rand Fishkin published some great new research on how people use Google today. You can read my take on that research in Surprising data: 15% of Google searches are driven by only 148 terms. I reached out to Fishkin to dig deeper into the implications of his new analysis and some of the insights he shared at BrightonSEO San Diego last month. Here are highlights from my recent Q&A with Fishkin. Quotes have been lightly…

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Black Friday Savings Just Got Bigger: Only 1 Day Left to Save Big on Laser Engraving Machines!

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The countdown is on! Monport Laser’s biggest Black Friday sale of the year ends tomorrow, offering your last chance to secure unbeatable deals on high-quality laser engraving machines and accessories. This is the ultimate opportunity for hobbyists, small business owners, and professionals to save big on Monport’s renowned CO2 lasers, fiber laser marking machines, diode lasers, and premium laser engraving accessories. With only 1 day left, act now to take advantage of discounts up to $6,000 on Monport’s top-of-the-line laser engraving machines. From professional-grade models to compact options for beginners, this sale is tailored…

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Surgical Robots Market to Grow by USD 14.02 Billion (2024-2028), Rising Adoption for Convenience Drives Growth, Report on AI-Driven Market Transformation - Technavio Marketing 

Surgical Robots Market to Grow by USD 14.02 Billion (2024-2028), Rising Adoption for Convenience Drives Growth, Report on AI-Driven Market Transformation – Technavio

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Report with the AI impact on market trends – The global surgical robots market size is estimated to grow by USD 14.02 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 27.17% during the forecast period. High adoption due to convenience is driving market growth, with a trend towards high demand from developing countries. However, cost and affordability associated with surgical robots poses a challenge.Key market players include Accuray Inc., Asensus Surgical US Inc., CMR Surgical Ltd., Intuitive Surgical Inc., Johnson and Johnson Services Inc., Medtronic Plc, Microbot Medical Inc., Momentis…

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Aptera's Solar Electric Vehicle at the Consumer Electronics Show (CES) 2025 business 

Aptera’s Solar Electric Vehicle at the Consumer Electronics Show (CES) 2025

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Today, Aptera Motors announced it will showcase its solar electric vehicle that requires no charging for most daily use at CES 2025. The company, which launched as a solar mobility company in 2019, has been diligently working to create the most efficient form of transportation on the planet to provide consumers with the ability to harvest the majority of their fuel from the sun. Aptera?s flagship vehicle, also coined Aptera, offers up to 40 miles of solar-powered driving per day plus the option to plug in to charge for 400…

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Google’s adtech monopoly faces historic antitrust test google 

Google’s adtech monopoly faces historic antitrust test

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The DOJ and Google delivered closing arguments debating whether the tech giant’s ad-tech dominance stifles competition or drives innovation. The U.S. Justice Department and eight states wrapped up closing arguments on Monday in a landmark antitrust case accusing Google of monopolizing the ad technology market. The outcome could reshape the tech giant’s business model and set a precedent for regulating Big Tech. Driving the news. Lawyers for the DOJ argued that Google has abused its dominance in online ad tools, linking its products to lock out competitors and stifle innovation.…

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The latest jobs in search marketing SEO 

The latest jobs in search marketing

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Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Looking to take the next step in your search marketing career? Below, you will find the latest SEO, PPC, and digital marketing jobs at brands and agencies. We also include positions from previous weeks that are still open. Newest jobs in SEO, PPC and digital marketing SEO Manager, Single Grain (Remote) Salary: $75,000 – $90,000 Conducting comprehensive site audits, identifying optimization opportunities, and prioritizing recommendations based on expected impact Performing…

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Specified Technologies Inc. Unveils Firestop Clash Management and Locator Updates Latest News 

Specified Technologies Inc. Unveils Firestop Clash Management and Locator Updates

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  Specified Technologies Inc. has announced their latest Firestop Clash Management (FCM) and Firestop Locator (FSL) releases. FCM automates the process of locating and assigning firestop solutions to conditions within Autodesk® Revit®, enabling firestop novices to find firestop solutions like a firestop expert. In this latest release, STI has further expanded the capabilities of FCM by integrating it with their firestop documentation and compliance tool, Firestop Locator (FSL). FSL enables contractors and facilities’ teams to document the status, location, and products used for any and all fire life safety services across…

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DP Technology and Lepu Biopharma Announce Milestone Collaboration: Leveraging Advanced Computational Methods to Accelerate ADC Drug Innovation

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Lepu Biopharma Co., Ltd. (Lepu Biopharma) and Beijing DP Tech Co., Ltd. (DP Technology) have recently announced a significant milestone in their Antibody-Drug Conjugate (ADC) drug collaboration. This partnership has effectively integrated DP’s ADC Linker-Payload design platform with Lepu’s ADC technology development platform, capitalizing on their respective strengths. The overall optimization of the ADC drug has been achieved in a relatively short time. This project has reached an important milestone, further validating the approach of accelerating ADC innovative drug development through computational design. Moving forward, both parties will continue to…

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Hexagon accelerates the shift to fully autonomous mines with acquisition of indurad

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Hexagon has announced the acquisition of indurad, a global leader in radar and Real-Time Location Systems (RTLS) technologies, along with its autonomous haulage subsidiary, xtonomy. This strategic move underscores Hexagon’s commitment to advancing mine productivity, safety, and autonomy through cutting-edge technology. Key Benefits of the Acquisition:  Enhanced Mine Safety: indurad’s advanced radar-based collision avoidance systems mitigate risks in high-stakes mining environments. Increased Productivity: Real-time ore tracking and measurement help automate mine workflows, reducing downtime and inefficiencies. Future-Ready Autonomy: indurad’s mobile machine automation expertise and OEM-agnostic autonomy platform combined with Hexagon’s existing technologies…

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