Google Ads relaxes personalization rules for social casino game apps

Google will allow personalization for social casino game app campaigns, excluding them from the gambling-related restrictions. Google will update its Personalized Ads policy in December to exclude *social casino game apps from the restricted “Gambling” sensitive interest category. Key details: Social casino game ads will be allowed to use personalized targeting starting Dec. 4. All advertisers will have this capability by the end of March 2025. Gambling-related ads will still be prohibited from personalization, except for social casino game apps. Why we care. This policy change will allow you to leverage…

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