Meta aligns platforms with ‘Views’ as primary content metric
Meta’s shift to views as the primary metric across its platforms offers advertisers a unified way to measure reach. Meta is standardizing its performance metrics across platforms, making “views” the central way to measure content performance on Facebook, Instagram and Threads. What’s new: Views everywhere: The metric will apply to all content types – videos, photos, text posts and more. On Facebook and Threads, a view counts every time a post appears on a user’s screen, including repeat views by the same person. For Reels, a view tracks each time a…
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