The future of SEO content is video – here’s why
Publishing video content with search-optimized transcripts can lead to better conversions and higher engagement. SEO content often drives traffic but not conversions. The solution? A video-first approach that nurtures leads, builds trust and aligns with a real funnel. This article explains why video content outperforms blogs and how to make it work for you. Why ‘top of funnel’ thinking fails without a real conversion strategy If you’ve ever done SEO-driven content marketing for a company, you’ve had this conversation: “I know we’re getting more traffic and that’s great, but it’s not leading to more conversions.”…
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