Rand Fishkin on the SEO opportunity pie shrinking and more insights
Rand Fishkin shares his thoughts on the importance of creativity, chasing traffic, branded search, social search, and more. Rand Fishkin published some great new research on how people use Google today. You can read my take on that research in Surprising data: 15% of Google searches are driven by only 148 terms. I reached out to Fishkin to dig deeper into the implications of his new analysis and some of the insights he shared at BrightonSEO San Diego last month. Here are highlights from my recent Q&A with Fishkin. Quotes have been lightly…
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