Microsoft revamps advertising tracking, consent features
Microsoft introduces household attribution tracking and consent compliance tools, while pausing certain store traffic measurement features. Microsoft is rolling out significant updates to its advertising platform, focusing on household attribution and regulatory compliance. Household attribution: Tracks ad engagement across devices in the same household Helps advertisers: Match cross-device ad interactions – Match ads served on one device to conversions on another. Gain deeper audience insights – Gain visibility into cross-device behavior, particularly for high-consideration products. Optimize campaign performance – Use actionable insights to improve campaign performance. Consent compliance upgrades. To…
Read More