LinkedIn debuts Companies Hub to boost B2B marketing intelligence
LinkedIn’s new hub can help you plan, target, and measure B2B campaigns more effectively by leveraging detailed engagement insights. LinkedIn unveiled the Companies Hub within Campaign Manager, enhancing its Company Engagement Report to give B2B marketers deeper insights into how companies engage with their brand. Key features: Plan: Build audiences based on engagement insights before launching campaigns. Activate: Target buyers by engagement level for precision marketing. Measure: Monitor advertising impact and engagement post-campaign. How it works. Companies Hub allows marketers to sort, filter, and review metrics like engagement levels, organic and paid interactions,…
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