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Year: 2024

3 Types Of PR & SEO Funnels That Will Maximize ConversionsAligning

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Aligning your content with media coverage can drive high conversion rates because it influences search behavior and creates a funnel from media to search and through the website. I’ve seen the best conversion rates and most qualified leads from SEO and content marketing when I coupled it with a digital PR strategy, creating these funnels. Are SEO and content marketing part of your marketing mix? Do you see low conversion rates? Is your SEO program just failing to achieve business results or simple conversions? Then, these three ways to optimize funnels can change the…

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Technical SEO Strategy: Expert Tips To Maximize Website Performance

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Wondering why your carefully crafted content isn’t climbing the search rankings? You might be overlooking a crucial piece of the puzzle: technical SEO. It’s easy to get lost in content optimization and on-page SEO, but the real game-changer lies behind the scenes. Technical SEO is basically the backbone of your website’s performance, ensuring that search engines can find, crawl, and index your pages effectively. So if your site’s technical foundation hasn’t been a top priority, you could be missing out on major ranking opportunities. But it’s never too late to…

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Oil snaps weekly streak, settles 1% lower on ceasefire talks in Middle East; WTI up 2%, Brent at $86

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Crude oil prices settled lower on Friday as the rising possibility of a ceasefire deal in Gaza outweighed strong summer fuel demand and potential supply disruptions from Gulf of Mexico hurricanes. Brent crude futures settled down 89 cents, or 1.02% lower, to $86.54 a barrel, after reaching their highest since April earlier in the session. U.S. West Texas Intermediate (WTI) crude futures settled at $83.16 a barrel, down 72 cents, or 0.9%. For the week, Brent rose 0.4%, while WTI futures posted a 2.1% rise. The head of Israel’s Mossad…

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Consumer Usage Of Social Media Platforms Is Shifting (Again)

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According to a new Consumer Pulse survey from Sprout Social, usage of social media platforms is shifting again – in ways that will significantly impact brands. According to the new data, Instagram (65%) has just passed Facebook (64%) as the No. 1 platform among the 2,059 consumers surveyed. It’s worth noting that the participants of this survey included 1,009 US consumers and 1,050 UK consumers who have at least one social media account and follow at least five brands on social media. So, this isn’t a global sample. And since the US…

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Sebi asks stockbrokers to set up institutional mechanism to tackle fraud, market abuse. All you need to know

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Capital market regulator Securities and Exchange Board of India (Sebi) directed stockbrokers to establish an institutional mechanism to detect and prevent fraud and market abuse. The initiative aims to instil confidence in the securities market. The Sebi circular, released on Thursday, states that its provisions will come into force in a risk-based, staggered manner to ensure smooth adoption by all stockbrokers. The brokerages will get sufficient time, based on their size, to make necessary changes. It is worth remembering that Sebi on May 22 released a master circular for stockbrokers, listing a range…

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Marketers brace for impact of summaries in Apple Mail, Gmail

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Email is the top area where marketers are increasing their budgets. Some 62% of US B2B and B2C marketers had increased their email marketing campaign in the past 12 months, according to April 2023 data from SeQuel Response and ISG. But recent email updates from Apple and Gmail add new challenges to email marketing, especially for B2B marketers. Apple’s latest iOS update introduced email categorization, Smart Replies, and AI-generated summaries. The updates come on the heels of Google introducing a similar “Summarize this email” feature. Both moves make it possible for users to see…

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Technology 

NASA Awards Support STEM Research at Minority Serving Institutions

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NASA has selected 23 minority-serving institutions to receive $1.2 million to grow their research and technology capabilities, collaborate on research projects, and contribute to the agency’s missions for the benefit of humanity. Through NASA’s Minority University Research and Education Project (MUREP) Partnership Learning Annual Notification (MPLAN) award, selected institutions will receive up to $50,000 each for a six-month period to work directly on STEM projects with subject matter experts in NASA’s mission directorates. A photo of MPLAN principal investigator awardees from various minority-serving institutions at the 2023 NASA Better Together conference in San Jose,…

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Google Ads unveils major updates to search query matching

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The Google Ads updates offer advertisers enhanced AI-powered performance, greater brand control and improved visibility into search queries. Google today announced four significant updates to its Ads platform, enhancing query matching and brand controls for advertisers. Why it matters. These changes aim to improve ad performance and give advertisers more control over their brand-related traffic. Key updates. New recommendation for brand inclusions in broad match. Brand exclusions across all match types and Dynamic Search Ads. Improved visibility in search term reports. Misspelled search queries are now reported with the correctly spelled search…

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A guide to Google Ads for regulated and sensitive categories

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Advertising sensitive products on Google Ads? Learn best practices for balancing policy compliance and marketing effectiveness. Understand Google Ads policies Google’s comprehensive policies ensure a safe and positive experience for users, advertisers and publishers. Knowing these policies is the first step to successful advertising in challenging niches. Google Ads policies on sensitive categories Google Ads policies are designed to protect users from harmful, deceptive or inappropriate content. For sensitive categories, these policies are often more stringent and specific. They cover various aspects of advertising, including ad content, targeting and landing…

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Google Translate adds 110 new languages in largest expansion ever: Awadhi and Marwadi among others

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American tech giant Google has significantly expanded its Google Translate service, adding support for 110 new languages. This major upgrade, announced on Thursday, marks the largest expansion in the history of the translation tool, which now includes a total of 243 languages. The latest additions were made possible through the use of Google’s in-house PaLM 2 large language model (LLM), which utilized artificial intelligence (AI) to learn new languages, particularly those that are related or regional dialects. Among the newly supported languages are Indian regional dialects Awadhi and Marwadi. This expansion is…

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