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Year: 2024

How to harness the power of brand mentions across the search universe SEO 

How to harness the power of brand mentions across the search universe

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Tips to strategically engage with and foster organic brand mentions across various channels to boost your visibility and share of search. Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. We will also: Dive into the nuances of brand mentions. Examine how brand mentions impact search marketing, both on traditional and social search platforms. Discuss strategies for integrating brand mentions into a cohesive search marketing…

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Amagi and AD digital launch MAVTV Brasil's FAST Channel Marketing 

Amagi and AD digital launch MAVTV Brasil’s FAST Channel

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Amagi, the global leader in cloud-based SaaS technology for broadcast and Connected TV (CTV), and AD Digital, renowned for its nearly three decades of service and solution integration expertise in the Brazilian market, today proudly unveiled the launch of MAVTV Brasil’s FAST (Free Ad-supported Streaming TV) channel by SEV7N Sports. This launch positions MAVTV Brasil as one of the most expansive and detailed motorsports platforms across the Americas, promising to bring unparalleled motorsports content and experiences to fans through innovative broadcasting and streaming technologies. Amagi and AD digital launch MAVTV…

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Virtual Production Market Projected to Reach $8.27 billion by 2030 - Exclusive Report by 360iResearch business 

Virtual Production Market Projected to Reach $8.27 billion by 2030 – Exclusive Report by 360iResearch

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The report titled “Virtual Production Market by Component (Hardware, Services, Software), Production Stage (Post-Production, Pre-Production, Production), End-User – Global Forecast 2024-2030“ is now available on 360iResearch.com’s offering, presents an analysis indicating that the market projected to grow from a size of $2.55 billion in 2023 to reach $8.27 billion by 2030, at a CAGR of 18.27% over the forecast period. “The Global Rise of Virtual Production in Filmmaking“ Virtual production, a groundbreaking integration of physical and digital filmmaking techniques, revolutionizes media creation by blending real-time 3D environments with physical sets. These photorealistic backdrops, rendered live through…

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Meta advertisers claim sales are down and costs are up due to glitchy automated system Social 

Meta advertisers claim sales are down and costs are up due to glitchy automated system

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Advertisers claim that ongoing issues with Meta’s algorithm are significantly impacting campaign performance across its platforms. Meta advertisers claim the cost of running campaigns across it platforms has surged due to ongoing issues with its algorithm. Brands report that sales and return-on-ad-spend have both plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why. Why we care. If the reported ongoing algorithm issues continue to impact ad performance, marketers will need to take action…

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Cineverse Enlists Top AI Companies Vionlabs and Datatonic to Further Enhance Content Discovery Tool cineSearch Latest News 

Cineverse Enlists Top AI Companies Vionlabs and Datatonic to Further Enhance Content Discovery Tool cineSearch

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Cineverse (NASDAQ: CNVS), a global streaming technology and entertainment company, has selected Vionlabs and Datatonic as key technology partners for the company’s new generative AI search and discovery tool, cineSearch. Through these strategic partnerships and developed using Google Cloud’s Vertex AI platform, cineSearch promises to redefine how audiences interact with movies through Ava – new personalized AI video adviser designed to make deciding what to watch as entertaining as the entertainment itself. In February, Cineverse announced the groundbreaking plans to develop cineSearch, which is using the PaLM 2 Large Language Model (LLM)…

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Google ‘considering Hubspot acquisition’ google 

Google ‘considering Hubspot acquisition’

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The search engine is reportedly in discussions with Morgan Stanley regarding a potential offer, but no offer has yet been made. Google is reportedly in talks about putting in an offer to acquire Hubspot. The search giant has allegedly been in discussions with Morgan Stanley about how much it should offer to buy the online marketing software company, which is said to be valued at $35 billion. However, no offer has yet been made. Why we care. Buying HubSpot would help Google expand its services in the growing CRM software market,…

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Turnitin marks one year anniversary of its AI writing detector with millions of papers reviewed globally Technology 

Turnitin marks one year anniversary of its AI writing detector with millions of papers reviewed globally

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Today, Turnitin celebrates the first anniversary of its award-winning AI writing detection feature. Since the launch of the tool in April 2023, over 200 million papers have been reviewed. Turnitin’s data on the presence of AI writing in student work indicates continued use of AI in writing submissions since the feature’s launch in 2023. Of the over 200 million papers reviewed,* Turnitin data shows: Over 22 million (approximately 11 percent of over 200 million) have at least 20 percent AI writing present* Over six million (approximately three percent of over 200 million)…

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NASA Astronaut Loral O'Hara, Crewmates Return from Space Station Latest News 

NASA Astronaut Loral O’Hara, Crewmates Return from Space Station

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NASA astronaut Loral O’Hara returned to Earth after a six-month research mission aboard the International Space Station on Saturday, along with Roscosmos cosmonaut Oleg Novitskiy, and Belarus spaceflight participant Marina Vasilevskaya. The trio departed the space station aboard the Soyuz MS-24 spacecraft at 11:54 p.m. EDT on April 5, and made a safe, parachute-assisted landing at 3:17 a.m., April 6 (12:17 p.m. Kazakhstan time), southeast of the remote town of Dzhezkazgan, Kazakhstan. NASA astronaut Loral O’Hara returned to Earth on April 6, 2024, after a six-month research mission aboard the International Space Station. O’Hara launched Sept. 15, 2023, alongside Roscosmos cosmonauts Oleg Kononenko and Nikolai Chub, who both will…

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6 reasons why SEO audits seem like a waste and how to fix them google 

6 reasons why SEO audits seem like a waste and how to fix them

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SEO audits are only a waste of time if you do them the wrong way. Get more SEO recommendations implemented by solving these six problems. “SEO audits are a waste of time.” That one hurts to read, doesn’t it? Recently, I came across a LinkedIn post that lamented on SEO audits. My comment got a lot of engagement, so the idea for this article was born: There are good arguments why you could say that audits are indeed a waste of time, but this cannot be generalized. It’s more an issue of both…

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Human Capital Management Market worth $41.3 billion by 2029 - Exclusive Report by MarketsandMarkets™ business 

Human Capital Management Market worth $41.3 billion by 2029 – Exclusive Report by MarketsandMarkets™

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Digital transformation, with a focus on employee experience, remote workforce management, skills-based talent management, diversity and inclusion efforts, and AI-powered HR automation, will influence the future of the human capital management (HCM) market. Enhancing workforce management strategies and promoting corporate success will also require agile HR practices, regulatory compliance, data protection, and interaction with business platforms. The Human Capital Management Market is expected to grow from USD 27.5 billion in 2024 to USD 41.3 billion by 2029 at a Compound Annual Growth Rate (CAGR) of 8.5% during the forecast period, according to a new report by…

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