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Year: 2024

LinkedIn ad prices surge as advertisers’ X boycott continues Social 

LinkedIn ad prices surge as advertisers’ X boycott continues

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Prices have surged by as much as 30% – but advertisers are reporting up to 20% ROI for premium LinkedIn campaigns. LinkedIn ad prices have soared due to a surge in demand reportedly driven by the advertiser boycott of X. Why we care. If you’re thinking about moving your ad spend away from platforms like X in 2024, LinkedIn could be a solid alternative to consider. Marketers are seeing good returns, but keep in mind it comes with a higher cost, so be sure to check your budget before making the…

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Google Ads launches email series delivering tailored optimization advice google 

Google Ads launches email series delivering tailored optimization advice

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Google is sending partners emails with customized recommendations to improve the performance of their ad campaigns. Google Ads launched a new email series offering partners customized optimization advice. Each email is tailored to your client’s account setup, offering recommended solutions to enhance campaign performance. Why we care. As advertisers continue to face difficulty reaching Google Ads support, these automated emails offer valuable insights to boost campaign performance. Although they are not a replacement for support as they can’t address specific campaign concerns, they offer additional assistance to potentially improve your results. Multiple account…

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ROSEN, A LEADING LAW FIRM, Encourages Archer-Daniels-Midland Company Investors to Secure Counsel Before Important Deadline in Securities Class Action - ADM business 

ROSEN, A LEADING LAW FIRM, Encourages Archer-Daniels-Midland Company Investors to Secure Counsel Before Important Deadline in Securities Class Action – ADM

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WHY: Rosen Law Firm, a global investor rights law firm, reminds purchasers of common stock of Archer-Daniels-Midland Company (NYSE: ADM) between April 30, 2020 and January 22, 2024, both dates inclusive (the “Class Period”), of the important March 25, 2024 lead plaintiff deadline. SO WHAT: If you purchased Archer-Daniels-Midland securities during the Class Period you may be entitled to compensation without payment of any out of pocket fees or costs through a contingency fee arrangement. WHAT TO DO NEXT: To join the Archer-Daniels-Midland class action, go to https://rosenlegal.com/submit-form/?case_id=22028 mailto:or call Phillip Kim, Esq. toll-free at 866-767-3653 or email pkim@rosenlegal.com or cases@rosenlegal.com for information on the class action.…

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Is TikTok a search engine? Why meeting searchers’ needs matters more than semantics SEO 

Is TikTok a search engine? Why meeting searchers’ needs matters more than semantics

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Here’s why brands must focus on user experience, not semantics, and be present on platforms where their audience is searching. The debate around whether TikTok should be considered a search engine continues to divide the SEO community. But here’s the thing – users don’t care about definitions or technicalities. For many, especially younger audiences, TikTok is a go-to place to search and discover information. So, while we argue semantics within the SEO community, brands that are not considering TikTok as part of their search strategy risk losing visibility and engagement opportunities. Let’s explore why…

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Docket, formerly Bezlio, Celebrates Rebranding and Launch of Revolutionary Manufacturing Productivity Platform Latest News 

Docket, formerly Bezlio, Celebrates Rebranding and Launch of Revolutionary Manufacturing Productivity Platform

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Industry-leading software firm, Bezlio, has proudly launched its new identity, Docket. The rebrand goes beyond a simple name change and represents the most significant expansion in the platform’s functionality since the company’s establishment in 2016. Docket is a frontline operations platform, custom-designed to meet the specific needs of shop floor workers in the manufacturing sector. The newly-launched platform is set to streamline manufacturers’ operations, enhance collaboration, and deliver real-time data insights through common ERPs. “Prior solutions often focused attention towards business-centric strategies, unintentionally neglecting the unique and practical needs of frontline workers,” said Gerald…

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Google investigating ‘brutal’ Local Service Ads tactic destroying leads for businesses google 

Google investigating ‘brutal’ Local Service Ads tactic destroying leads for businesses

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This Google loophole enables competitors to intentionally manipulate the system, making your ads invisible without your knowledge. Google is investigating a devastating Local Service Ads (LSA) tactic that could “nuke competitors out of existence.” When more than one LSA is linked to a Google Business Profile (GBP), the ad becomes invisible, killing off all leads. Alarmingly, competitors can use this loophole to intentionally create an LSA linked to your GBP without your knowledge, preventing your ad from reaching consumers. Why we care. If your GBP has unexpectedly stopped generating leads, it…

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Integro Bank's February CEO Club Event Provides Small Business Leaders and Entrepreneurs an Opportunity to Learn About Cultivating Partnerships and Winning RFPs Integro Bank Logo (PRNewsfoto/Integro Bancorp Inc.) business 

Integro Bank’s February CEO Club Event Provides Small Business Leaders and Entrepreneurs an Opportunity to Learn About Cultivating Partnerships and Winning RFPs Integro Bank Logo (PRNewsfoto/Integro Bancorp Inc.)

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Integro Bank is honored to announce a special CEO Club event. The event, “Navigating the Entrepreneurial Horizon, Taking That Leap of Faith to Win with Partnerships & RFPs” will be featuring speaker Ron Williams, an award-winning business owner, decorated Desert-Storm Era U.S. Air Force Veteran, who was inducted into the Arizona Veterans Hall of Fame, and recipient of the Arizona “Lifetime Achievement Award.” Integro CEO Club Guest Presenter, Ron Williams Thomas J. Inserra, CEO & President, Integro Bank Transitioning from an employee to being an entrepreneur is a journey filled…

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Europe Satellite and Spacecraft Subsystem Industry Report 2023-2033: New Space Business, 3D Printing Revolutionizing the Industry, Changing Landscape of Space Composites business 

Europe Satellite and Spacecraft Subsystem Industry Report 2023-2033: New Space Business, 3D Printing Revolutionizing the Industry, Changing Landscape of Space Composites

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The “Europe Satellite and Spacecraft Subsystem Market – Analysis and Forecast, 2023-2033” report has been added to ResearchAndMarkets.com’s offering. The Europe satellite and spacecraft subsystem market based on satellite subsystem is estimated to reach $12.06 billion by 2033 from $2.59 billion in 2022, at a growth rate of 6.78% during the forecast period 2023-2033 The market for satellite and spacecraft subsystems in Europe has grown significantly in recent years as a result of new applications, ongoing technological improvements and substantial investments and a dedicated emphasis on research and development aimed at introducing innovative and cutting-edge solutions. The primary engine of this growth…

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How each Google Ads bid strategy influences campaign success google 

How each Google Ads bid strategy influences campaign success

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Learn when and how to apply Manual CPC, Maximize Clicks, Target Impression Share, and Smart Bidding to meet your Google Ads campaign goals. Even experienced PPC advertisers can struggle with bid strategies in Google Ads. There are over half a dozen options, each serving different objectives and use cases. You can easily lose track of when to use what. Each bid strategy gives Google’s systems a different mandate around spend, target metrics and profit. Media buyers constantly bounce from one bid strategy to the next, and it’s not uncommon for a campaign…

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African Mining Indaba 2024: SANY's 22nd Year Serving the Passionate Land Marketing 

African Mining Indaba 2024: SANY’s 22nd Year Serving the Passionate Land

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African Mining Indaba 2024 will take place at the Cape Town International Convention Centre (CTICC) from 5-8 February. With the theme “Globalized SANY, Digitalized SANY, Decarbonized SANY, Localized SANY”, SANY will be on site at stand L41 to discuss its latest technology and targeted sustainable mining solutions with customers. African Mining Indaba 2024 SANY’s 22nd Year Serving the Passionate Land “We are excited to present our mining solutions to professionals who gather from across the world to attend a single event. The event allows us to interact with customers, all of…

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