news, Author at Latest News, Headlines at Peter Zmijewski

Oman Investment Authority invests in Elon Musk’s xAI

December 21, 2024December 20, 2024 news

Oman Investment Authority (OIA), the investment arm of the Sultanate of Oman, has invested in xAI, a leading AI company ranked among the top five in its sector and one of Elon Musk ’s companies . By focusing on advanced technologies, the Authority aims to diversify its international portfolio while capitalizing on transformative industries with significant growth potential. OMAN INVESTMENT AUTHORITY INVESTS IN ELON MUSK’S XAI According to OIA, xAI has achieved two major milestones since its launch by Elon Musk in March 2023: the establishment of a large-scale data center in the United…

google

LinkedIn debuts Companies Hub to boost B2B marketing intelligence

December 20, 2024 news

LinkedIn’s new hub can help you plan, target, and measure B2B campaigns more effectively by leveraging detailed engagement insights. LinkedIn unveiled the Companies Hub within Campaign Manager, enhancing its Company Engagement Report to give B2B marketers deeper insights into how companies engage with their brand. Key features: Plan: Build audiences based on engagement insights before launching campaigns. Activate: Target buyers by engagement level for precision marketing. Measure: Monitor advertising impact and engagement post-campaign. How it works. Companies Hub allows marketers to sort, filter, and review metrics like engagement levels, organic and paid interactions,…

SEO

Google December 2024 core update rollout is now complete

December 19, 2024 news

This update took 6 days to roll out and was a typical Google core update. The fourth, and I suspect, last core update of the 2024 year, the December 2024 core update, is now done rolling out and complete. It started on December 12, 2024 and completed about 6 days later on December 18, 2024. This update was a typical core update where Google updates its core ranking system to make search results more relevant and helpful. It was atypical in that it started only about a week after the November 2024…

Klarpay AG has officially transitioned to Bivial AG

December 18, 2024 news

Bivial AG is proud to announce the successful completion of its rebranding from Klarpay AG. This transformation represents a major milestone in the company’s journey, aligning its identity with its vision to become a global leader in comprehensive financial solutions for digital businesses. The name ” Bivial ” encapsulates the company’s commitment to enabling seamless multidirectional financial flows, a core principle that has guided its evolution. This new identity underscores the company’s dedication to innovation and trust while expanding its capabilities. With the rebrand complete, Bivial AG is poised to enhance its…

Marketing

NEVs in China Get a Boost from Huawei’s Intelligent Automotive Solutions

December 17, 2024 news

In 2024, multiple intelligent NEVs were unveiled in China, many of which are equipped with Huawei’s intelligent automotive solutions. The Voyah Dream MPV from Dongfeng’s Voyah brand is the first to feature Huawei’s ADS 3.0 intelligent driving system. The Deepal L07 from Chang’an Auto uses Huawei’s basic intelligent driving solutions. Additionally, AVATR brand of Chang’an Auto released new AVATR 12 at last month, continuing to feature Huawei’s full-stack solutions. The Advanced Driving System (ADS) integrates multiple sensors, such as lidar, camera, and millimeter wave radar, and is equipped with a high-performance computing…

Technology

Reolink Showcases the Future of Home Security at CES 2025

December 16, 2024 news

– Reolink , the global leader in intelligent video surveillance solutions, announces its participation in CES , the world’s largest technology show, to be held in Las Vegas from January 7-10, 2025. At the event, Reolink will showcase groundbreaking innovations designed to meet the growing needs of connected homes. Innovative solutions designed for every home. Reolink will unveil a brand new 16MP camera series, delivering exceptional image quality and complete coverage without blind spots. With advanced connectivity features, this camera simplifies home security like never before. Another technological feat: an exclusive range of battery-powered cameras, designed…

business

Bushu Pharma Applauded by Frost & Sullivan for Offering Customer Value in APAC CDMO Industry Through Consistent Quality Assurance, On-time Delivery, Sustainability, and Competitive Costs

December 14, 2024December 15, 2024 news

– Frost & Sullivan researched the contract development and manufacturing organization industry and, based on its analysis, recognizes Bushu Pharmaceuticals (Pharma) with the 2024 APAC Customer Value Leadership Award. The company is a premier contract development and manufacturing organization (CDMO) of pharmaceuticals and medical devices. Renowned for its comprehensive services spanning development to distribution, the company has established itself as a market leader through a strong track record of delivering safe, high-quality products on time and cost-effectively. It leveraged deep domain knowledge, extensive experience, and Good Manufacturing Practices (GMP) certifications from major international regulatory…

google

Microsoft revamps advertising tracking, consent features

December 13, 2024 news

Microsoft introduces household attribution tracking and consent compliance tools, while pausing certain store traffic measurement features. Microsoft is rolling out significant updates to its advertising platform, focusing on household attribution and regulatory compliance. Household attribution: Tracks ad engagement across devices in the same household Helps advertisers: Match cross-device ad interactions – Match ads served on one device to conversions on another. Gain deeper audience insights – Gain visibility into cross-device behavior, particularly for high-consideration products. Optimize campaign performance – Use actionable insights to improve campaign performance. Consent compliance upgrades. To…

SEO

Topic clustering for SEO: 5 mistakes to avoid

December 12, 2024December 11, 2024 news

Identify and fix common topic clustering mistakes that prevent you from engaging users and building topical authority. Topic clustering is my preferred approach for building topic authority in SEO. Even without the benefits of keeping content organized and easy to expand, it encourages SEOs to prioritize user intent and relevance over just focusing on ranking for specific keywords. Topic clustering is becoming more common in SEO, but that does not mean everyone is doing it well. This article covers a few common mistakes I see in topic clusters – and explains the benefits of…

Zetrix and Astron Launch Enhanced China Digital IDs to Combat Online Identity Fraud

December 11, 2024December 11, 2024 news

Zetrix, a layer 1 public blockchain, announced today an exclusive partnership outside China with Astron-Xinghuo BIF, the international chain of China’s national public permissioned blockchain under the Ministry of Industry and IT (“MIIT”), to jointly offer and promote applications for Digital IDs of Chinese nationals and business entities, a service that enables real-time fraud-proof identity verification. Through the service, known as ZID, individuals and businesses in China can now digitise their official national ID or business registration identity as a Web 3 Verifiable Credential (“VC”). In the case of business registration IDs, each unique VC can be…