Category: Bing

Bing has hit 20 percent market share in the US according to new data from comScore. The slow and steady gains resulting in today’s milestone have come mostly at the expense of Search Alliance partner Yahoo. Indeed the two companies have effectively traded places. Yahoo was last where Bing is today (20 percent) in May […] Bing has hit 20 percent market share in the US according to new data from comScore. The slow and steady gains resulting in today’s milestone have come mostly at the expense of Search Alliance partner…

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See when to expect click-through rates and costs to peak by product category and more. Source: Microsoft internal data, all devices Halloween is less than eight weeks away, and that means people are already starting to search for costumes and other ideas for October 31. Bing Ads has released new data on search performance around the holiday showing that searches — and ad impressions — increase steadily through September and October. Looking at desktop ad click-through rates for searches on things like candy, decorations and parties, Bing Ads found that CTRs increased…

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Consumers jump between devices and online/offline activity and we need to keep up with creating personalized touchpoints. Myth: “The customer journey is not as complex as it’s made out to be.” One thing is for sure – the consumer decision journey is more complex than ever before. The average consumer now owns three to four devices and uses multiple online and offline channels throughout their shopping journeys. The game is changing as marketers turn to artificial intelligence, agencies and data to help them navigate new consumer behavior. Every marketer today…

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How it works and what makes MSAN different from other ad networks Examples of Microsoft Audience Ads Earlier this month, Microsoft announced the launch of the Microsoft Audience Network, accessed through the Bing Ads platform. We’ve now received more information about the beta, including some workflow screen shots that help give more color to the new Microsoft Audience Network. This is an evolution of the Bing Audience Network and Bing Native Ads which launched in beta in 2015 to extend the reach of US search campaigns to MSN.com. The new offering leverages artificial…

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The US Senate Committee on Commerce, Science & Transportation has written to the major US search engines of Google, Yahoo and Bing asking them to examine how some moving services are using “bait-and-switch” tactics on customers who find them through search results. Moving Ripoffs Each search engine received the same letter, covering how a committee […] The US Senate Committee on Commerce, Science & Transportation has written to the major US search engines of Google, Yahoo and Bing asking them to examine how some moving services are using “bait-and-switch” tactics on customers…

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Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very little opportunity for the effort invested, but times have changed. With now more market share and easier tools to manage them, Bing Ads can be a lucrative opportunity for […] Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very little opportunity for the effort invested, but times…

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Microsoft’s Photosynth iOS app, which has been available to US users for almost a year, is now available worldwide and includes a couple updates. In its blog post today, Microsoft says the app has passed six million downloads since its US-only launch last April. The app is now in version 1.1.3 and is available to […] Microsoft’s Photosynth iOS app, which has been available to US users for almost a year, is now available worldwide and includes a couple updates. In its blog post today, Microsoft says the app has passed…

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Several major UK entertainment industry groups are accusing Google and Bing of directing searchers to illegal content, and have proposed a “Code of Practice” for how search engines can better encourage consumers to locate legal content on the web. The groups are also calling for the UK government to help oversee how well the search […] Several major UK entertainment industry groups are accusing Google and Bing of directing searchers to illegal content, and have proposed a “Code of Practice” for how search engines can better encourage consumers to locate…

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It sounds great. A program that guarantees top listings for local searches on Google, Yahoo and Bing. An “officially approved” one in “cooperation” with those search engines. But it’s not so, say Google and Bing. The “Local Paid Inclusion” service launched officially today. The site’s home page pitches: Local Paid Inclusion is a Google, Yahoo […] It sounds great. A program that guarantees top listings for local searches on Google, Yahoo and Bing. An “officially approved” one in “cooperation” with those search engines. But it’s not so, say Google and…

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SERPs.com has quietly launched a SERPs Volatility Index, which aims to work like the MozCast tool to track search results fluctuations and help webmasters know if there was an algorithm update at Google and Bing. While MozCast only tracks Google, SERPs.com tracks both Google and Bing. SERPs.com also shows a 30-day and 90-day volatility charge. […] SERPs.com has quietly launched a SERPs Volatility Index, which aims to work like the MozCast tool to track search results fluctuations and help webmasters know if there was an algorithm update at Google and Bing. While MozCast…

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