Category: Bing

Google began supporting these new controls last September and now Bing adds control for snippets. Bing announced Wednesday that it now supports new snippet controls with robots meta tags to help webmasters manage how their search results are displayed in Bing. These new controls work via robots meta tags in HTML or X-Robots-Tag tag in the HTTP Header. New meta tags to settings snippets. Here are the three new controls Bing offers: “max-snippet:[number]” — This lets you specify the maximum text-length, in characters, of a snippet in search results. Here is the…

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The feature lets users take a full or partial screenshot to be processed by Bing Visual Search. Windows users can now initiate Bing visual searches right from the search bar, without having to open up a browser, Microsoft announced on Monday. The feature is first rolling out to U.S. users, with international markets to follow shortly after. Users can submit a full or partial screenshot to search for objects in an image. Source: Microsoft. Why we care The new Windows visual search feature decreases the friction involved with a traditional visual search,…

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The SpecialAnnouncement markup can be applied to coronavirus-related business, travel, health agency and testing center updates. Bing now supports the SpecialAnnouncement data type for coronavirus-related business, travel, government health agency and testing center updates, the company announced Monday. Why we care Applying the markup may produce a label showing your special announcement, with a link to your site, in web and local search results. With the virus situation changing so quickly, businesses and agencies can use the markup to help communicate updates right from the search results. More on the news Business and travel-related…

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‘Coronavirus’ results pages have become ad-free resource hubs on Bing, Google and other search engines. Bing has launched a COVID-19 tracker that displays the number of confirmed cases worldwide. The data is broken down into active, recovered and fatal cases, and can be filtered by geographic region, The Next Web first reported on Monday. Selecting a region will also show users recent news and video pertinent to the situation in that region. Why we care Bing and other search engines have transformed their results pages into non-commercialized resource hubs for people looking for “coronavirus”…

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In the coming weeks, a new Bing Webmaster Tools will make for a faster, cleaner, responsive and actionable toolset for SEOs and webmasters. Bing announced Wednesday at SMX West that it will release the first phase of a refreshed and improved Bing Webmaster Tools in the first week of March. The new toolset promises to offer a faster, cleaner, more responsive and even more actionable set of features for SEOs and Webmasters. New Features. Bing is not just releasing a user interface update, but this first release will have three main new features:…

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The auction results are in: Bing will only appear in the UK, but DuckDuckGo and Info.com will be choices in all territories. Google has announced which search engines will appear on its default search provider screen for Android users in the EU. Bing will appear as an option in the United Kingdom only, while DuckDuckGo and Info.com will appear alongside Google in all 31 EU territories, The Verge first reported Thursday. Why is Google doing this? The Android search choice screen is part of Google’s efforts to comply with the European Commission’s July, 2018 antitrust ruling.…

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BingBot is getting a new name, just like GoogleBot – are you ready? Bing announced today that it “will start the transition to a new bingbot user-agent” as it continues to roll out the evergreen BingBot. Evergreen BingBot, the version of BingBot that is able to crawl the web like a modern browser, is currently in use but will be used to “cover all the sites” over the “coming months.” With that, Bing will begin using a new user agent to convey which version of BingBot is crawling your web site. New user…

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Developers and designers can help differently abled users navigate websites by using CSS to control visual page elements. Here are other ways accessible websites are built. When we talk about digital accessibility as marketers, we’re talking about the intentional creation of an experience that can be accessed by as many people as possible. Designing for digital accessibility means many things. It means designing for individuals with sensory or cognitive impairments. It means designing for people with physical limitations. It means designing for individuals who rely on adaptive and assistive technologies…

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The new name reflects a broader focus on ad inventory, data and targeting capabilities First there was Microsoft adCenter. Then there was Bing Ads. Now there is Microsoft Advertising. Why we should care. The rebrand emphasizes a focus on personalization and AI. “In the next year, we’re introducing more advertising products with built-in AI, more connected to your data and your business,” Rik van der Kooi, corporate VP for Microsoft Advertising, said in a blog post Monday. It’s a bit of a back to the future move with a return to using the…

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At SMX West, Christi Olson and Brooke Osmundson covered a variety of ways PPC marketers can use audiences in Bing and Google to improve campaign performance. Here are the big takeaways. Targeting abilities have noticeably changed for advertisers over the past years, but one form of targeting has become extremely reliable for many advertisers. That is audience targeting. At SMX West, Christi Olson and Brooke Osmundson went over a variety of ways PPC marketers can use audiences in Bing and Google to improve the performance of their campaigns. Let’s go…

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