Category: Bing

The call-to-action prompts support scheduling and tracking parameters. A “Browse” action extension example in a Bing desktop ad. Bing rolled out a brand new ad extension this week called action extensions. They’re available globally in all supported languages. Here’s a quick look at the set up process for action extensions in the web interface. Now available. From the Ad Extensions tab in your account, the Action Extensions option will appear at the very top of the drop down list of available extensions. If you’re not seeing the option quite yet, give it…

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The new name reflects a broader focus on ad inventory, data and targeting capabilities. First there was Microsoft adCenter. Then there was Bing Ads. Now there is Microsoft Advertising. Why we should care. The rebrand emphasizes a focus on personalization and AI. “In the next year, we’re introducing more advertising products with built-in AI, more connected to your data and your business,” Rik van der Kooi, corporate VP for Microsoft Advertising, said in a blog post Monday. It’s a bit of a back to the future move with a return to using the…

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A good understanding of what types of content are linkable will guide your link development strategy. Here’s what you need to know Ever since the early days of the internet, content has been a driving force in how we interact with the web. Bill Gates famously stated, “Content is king,” and even Google told us that content and links are driving forces behind their search rankings algorithm. We get it…content is important. But do we really understand how to leverage content to be successful online? The first step towards executing…

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Why search marketers should care Bing’s decision to block U.S. political candidate and ballot measure ads impacts any U.S. candidate or political organization as they will not be able to run advertising campaigns on the country’s second most popular search engine. “The regulatory environment for political candidate and ballot measure advertising is likely to continue to evolve rapidly in the coming months, making it complex to adhere with precision,” wrote Microsoft’s VP of global partner service for advertising sales, Kya Sainsbury-Carter, on the Bing Search blog. The policy will not likely…

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These days Bing Maps is highly focused on the enterprise, mirroring Microsoft’s turn toward cloud-based solutions with the ascension of CEO Satya Nadella. The company has stopped trying to match features with Google Maps in competition for consumer attention and has focused increasingly on developers and enterprises. In that context, Microsoft has now released three location APIs: Bing Maps Location Recognition, Bing Maps Local Search API and Bing Maps Local Insights API. They were originally rolled out individually in December. What the APIs can deliver. Location Recognition will translate a lat-long coordinate into more…

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The strategy automatically sets bids to increase click volume. There are some manual control options. Bing Ads has rolled out Maximize Clicks to all accounts globally. It first introduced the automated bidding strategy in 2017. How does it work? With the Maximize Clicks strategy, the system will automatically set and adjust bids to get the most clicks for the daily budget. Are there any controls? Yes, there are two. Like Google, Bing offers the option to set a maximum CPC at the campaign level to give advertisers a bit of manual control over how high the system…

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These days Bing Maps is highly focused on the enterprise, mirroring Microsoft’s turn toward cloud-based solutions with the ascension of CEO Satya Nadella. The company has stopped trying to match features with Google Maps in competition for consumer attention and has focused increasingly on developers and enterprises. In that context, Microsoft has now released three location APIs: Bing Maps Location Recognition, Bing Maps Local Search API and Bing Maps Local Insights API. They were originally rolled out individually in December. What the APIs can deliver. Location Recognition will translate a lat-long coordinate into more…

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If you haven’t set up manual sitelink descriptions in non-brand campaigns, yet, you may not like what you see. Ginny Marvin on January 11, 2019 at 12:03 pm If you have manual sitelinks without descriptions set up in your accounts, you’re not alone. But now is a good time to start adding those manual descriptions. Here’s why. Dynamic sitelinks have been around for many years in both Google Ads and Bing Ads. They can show with your ads if you haven’t set up manual sitelinks. But, there’s a twist. The…

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Microsoft and Verizon announced Thursday an update to the partnership that has long existed in various iterations between Yahoo, AOL and Bing search ad networks. Verizon-owned Yahoo and AOL are under the umbrella of Verizon Media Group, formerly known as Oath. Microsoft and Yahoo have had a long, somewhat convoluted and sometimes strainedpartnership that traces back to 2009. What is changing? Microsoft’s Bing Ads will be the exclusive search adverting platform for Verizon Media properties, including Yahoo and AOL. When Microsoft and the then-independent Yahoo last renegotiated their search advertising partnership in April 2015, Yahoo was looking to build up…

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The change applies to conversion and assist reporting. Bing Ads is switching the time at which a conversion is reported as having occurred, the company announced last week. Conversions now get reported as having happened when a user clicked on an ad that led to a conversion — rather than at the day and time when the conversion is completed. Likewise, assists are reported based on when a user clicked on the ad that contributed to a conversion. How it works. As an example, Bing Ads presents this scenario: Day…

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