Category: Bing

Contributor and Bing Chief Evangelist Christi Olson outlines the free publicity tools Bing offers in part 5 of our Bing WMT series. In the first four parts of this series, I reviewed the free tools Bing makes available to all webmasters once you have created, logged in and verified your Bing Webmaster Tools account. Every subsequent time you log in, you get access to meaty data and an analysis of your websites’ performance, indexing, and crawling history on Bing. However, you can also use some free publicly-available tools that don’t…

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Bing announced they have improved the import feature from Google AdWords to Bing Ads. Specifically you can now import more from Google to Bing, including more in quantity and more in terms of data. Here is what you can import now: 10 thousand Campaigns 1 million Ad Groups 5 million keywords 4 million ads 2 million ad group-level and campaign-level negative keywords combined 2 million ad group product partitions 200,000 all other entities combined 500,000 targets Aage and gender targeting Negative keyword lists There is a Show Advanced Options and…

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The other week we reported that Bing added JSON-LD support for schema and markup. Well, now if you look at some of the Bing search results and see the markup, some of those results are powered off of JSON-LD and not the Microdata or RDFa formats. Brodie Clark posted an example on Twitter and said “Have come across some interesting Bing structured data examples in the wild now that there’s support for JSON-LD. The click-to-call from SERPs is pretty awesome. Not sure about the blank 320 x 220 image though.”…

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Brodie Clark posted on Twitter that he found it interesting that Bing would show Facebook as a source of information for their knowledge graph. Microsoft and Facebook do have a partnership, of course. But still. Here is the example he used, where the knowledge panel for [portion perfection] used Facebook data. The neat thing is that they actually cite and link to where the knowledge information is coming from. Same with a search in Bing for [google] – it says this comes from Wikipedia, Crunchbase and Freebase and the text…

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I have to be honest. When approaching this article, my initial reaction was something along the lines of, ‘Ha! Bing doesn’t do anything better than Google!’. But on brushing aside my Google superiority complex and after a bit more considered thought and research, I came to the realization that Bing does do some aspects of search better. Quite a few things actually. Let’s first take a look at the market share between the two rivals. In the US, Bing occupies a third of the market. A third! That’s pretty high…

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Mike Sullivan noticed that the Bing Webmaster API has been down for over five days now. I had him share a screen shot with me of it failing and he did so. In short, he was surprised to see no one complaining even after five days of it being offline. Mike said on Twitter “Bing Webmaster Tools API goes down for 5 days and no one notices? Sad…” Here is his screen shot where you can see the API throwing an error code when trying to get a list of…

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Whether paid or organic, when it comes to search marketing, keywords are king. Good keyword research is at the heart of any successful search marketing campaign, so it pays to get it right from the get-go. Good keyword research, however, isn’t just about search volume, competition level, suggested bids or any of the other metrics you see in a keyword research tool like Google’s keyword planner. While all of these metrics are helpful, the most important trait of any keyword is the intent behind it. From a data perspective, a…

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Microsoft unveiled two new features within Bing during principal program manager Fabrice Canel’s appearance at SMX Advanced this morning. First, he announced support within Bing Webmaster Tools to debug and view your JSON-LD markup. Second, he announced support for a Bing AMP viewer. Bing AMP viewer Bing AMP viewer will be rolled out this summer and will make AMP-enabled web pages work directly from Bing’s mobile search results. This will work similarly to the way Google returns AMP pages within its mobile search results. Here is a photo of the announcement from…

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So we just had Google AdWords announce banning payday loan ads and now Bing announced they are banning third party online technical support services to consumers. So those who have technical support companies directed at consumers can no longer use Bing Ads to promote their business. Why? Bing said “because of serious quality issues that can impact end user safety.” Bing added, “this policy change reflects Microsoft’s commitment to lead the industry in providing a safer experience for all of our end users, including populations most vulnerable to online scams…

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Bing Ads is rolling out a couple of updates to the UI that make it easier to analyze and optimize campaigns. First, it is making it easier to adjust location target settings, including bid adjustments, in bulk across multiple campaigns. A new “Location” option in the Settings tab will show the targets set in multiple campaigns in one place. Before this update, users had to run a geographic report from the Reports section to see location target performance and then make changes at the individual campaign level. To make changes…

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