Category: Bing

Bing is updating its weapon policy. Bing is expanding the scope of its policy prohibiting certain weapons-related advertising. As of July 1, 2018, Bing will no longer allow ads for BB guns, paintball guns, air rifles or parts that can be attached to weapons, used to create ammunition or aid in the reloading of a weapon. This update expands on the existing ban on ads for firearms, integral weapon parts and ammunition. “Many of the recreational type guns like air rifles look like real guns and consumers may be led…

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Product feed imports can be scheduled to easily keep them current for Bing Shopping campaigns. Bing is making it easier to get started with Shopping campaigns on the platform. This week, Bing Ads launched the ability to import product feeds from Google Merchant Center into Bing Merchant Center. From the new Import tab in Bing Merchant Center (BMC), advertisers can sign into their Google Merchant Center accounts to pull in feeds directly. No more having to upload product feeds to two separate places.   To ensure the feeds are up…

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While this sudden reversal continues to be somewhat of a mystery, another brand cost-per-click trend continues to take hold on Google’s primary US-based competitor, Bing, where CPC growth has accelerated quickly over the past several months for unknown reasons. The rise of Bing Ads brand CPC Looking at year-to-year Bing Ads brand text ad growth for the median advertiser from a sample of long-standing Merkle (my employer) clients, we find growth started to accelerate in May 2017. Unfortunately for brands, this acceleration carried on into the new year, with February…

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Bing Ads announced the rollout of price extensions on Wednesday. Price extensions appear in text ads that appear in the top spot in mobile and desktop search results. Advertisers can use them to show prices for products or services and include up to a 25-character description with each extension. One price extension is visible from the ad, and a “view more items” drop-down displays three additional listings. The prices used in price extensions must be visible on the landing page, and that landing page can be on a third-party retailer…

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Now out of pilot with over 170 audiences determined to be in buy mode. Bing Ads announced the availability of in-market audiences in the US on Tuesday, after piloting the audience targeting feature since last summer. In-market audiences are groups of users determined to be actively in the market for a particular product or service category. In building in-market audiences, Bing Ads takes into account user purchase intent signals from Bing, MSN and other Microsoft properties. There are now more than 170 in-market audiences to choose from — up from 14 when…

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Bing Ads announced new support for the dynamic search ads within the Bing Ads Editor tool. Dynamic Search Ads launched in October of last year but now it is available in Bing Ads Editor, specifically managing labels for them. Bing explained “you can add shared labels to your Dynamic Search Ads. This allows you to organize your Dynamic Search Ads in a way that is meaningful to you, helping you manage your campaigns more efficiently.” Here is how it looks in the editor:    

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I generally think that its fascinating to share SEO questions put together by colossal brands and online properties. So when Shirin Oskooi, who I trusts works at Yahoo as of now yet worked at Google and Microsoft asked an inquiry on for what reason Google was not grabbing the global adaptations of Yahoo Answers legitimately, I wound up intrigued. Shirin Oskooi stated, “Google is sending all global activity to the US variant of Yahoo Answers as of September.” She needed to know why and Google’s John Mueller said on the…

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Bing announced they launched new ad extensions named Price Extensions. Bing Ads Price Extensions are a pay-per-click extension that display your products or services, along with their corresponding prices, to searchers on mobile devices. Here is what they look like: Price Extensions will only show on ads listed at the very top of the results page. This allows searchers to see to exactly what they’re looking for when they’re looking for it. This helps to increase your clicks and drive potential customers straight to your converting experiences. Here are key…

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