Category: Bing

It’s not too early to start planning your back-to-school campaigns. Columnist Purna Virji from Bing suggests some ways to help you win over back-to-school searchers and stay a step ahead of the competition. I know what you’re thinking. School is just winding down, and you want me to start planning back-to-school campaigns already? Yup. And here’s why: Back-to-school shopping and searching shift into high gear in July. And if you’re not ready, you’ll miss out on the second-biggest shopping holiday of the year. The second biggest — who’d have thought that,…

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Considering advertising on Bing but not sure where to start? Columnist John Lincoln provides a handy guide for PPC newbies looking to get started with Bing Ads. You’re in business to reach as many people in your target market as you can, right? That means you should explore a variety of marketing channels. One of those channels is Bing Ads. Bing often gets a bad rap because it’s viewed as “the other search engine.” That doesn’t mean that it doesn’t have any users, though. Currently, Bing takes about 7 percent of…

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About a year after Google began showing fact labels in search, Bing has officially begun showing the label in their own search results. Bing has finally announced their official support for the “Fact Check” label in search. This is powered by the ClaimReview schema markup and now shows up in the Bing search results. We reported about Bing adding this to their webmaster documentation a few months ago, but the search results did not start showing the label until yesterday. Now if you do searches, you may see a line that reads “Fact checked by Snopes”…

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A recent interview with a Bing representative suggested links will be downplayed for rankings in the near future. But that is not currently the case. A recent interview with James Murray, EMEA product marketing manager at Microsoft Bing, and Laura Hampton of Impression suggested that Bing will be decreasing the impact links play in their overall search ranking algorithms. We asked Bing about this, and they told us that links are still a very important ranking factor for search rankings. Here is a snippet of the interview that drew our attention: “We’re…

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The holiday season is crucial to many paid search advertisers, so how can you make the most of it? Columnist Christi Olson shares some insights and tips to improve your paid search performance. Whether you are ready or not, here come the holidays! Black Friday is only three Fridays away, and it — along with the holiday season more generally — is one of the best times of year to get your products in front of the millions of shoppers searching for the right gift at the right price. Recently,…

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Searches for ‘Super Bowl ads’ will surge ahead of Sunday’s kickoff. Here’s what the engines are serving up. Searches for “Super Bowl ads” are about to heat up as we head into Sunday. People turning to Google and Bing for information about the official Super Bowl Lii commercials will find very different treatments of the results on each of the engines. Here’s a look at how those results compare. Going in alphabetical order, we’ll start with Bing. Bing’s carousel of Super Bowl ads Whether people are searching Bing on desktop or mobile,…

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Roughly two years ago Microsoft introduced “WorldWide Telescope.” At first it required a software download. It then was made available as a Silverlight web app. Today it’s being integrated into the new Silverlight version Bing Maps. In other words, you can now “look up at the sky” and see how space looks over that geographic […] Roughly two years ago Microsoft introduced “WorldWide Telescope.” At first it required a software download. It then was made available as a Silverlight web app. Today it’s being integrated into the new Silverlight version…

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While you can set your search settings to open all search results in a new window, Bing is testing an icon that lets you do that for each individual search result. Bing is testing a new icon in its search results interface to let searchers open the search result they are interested in directly or in a new window. Some searchers are seeing a rectangular box with an arrow when you hover over a search result. It can display on an ad or an organic listing. The icon’s alternative text reads “Click…

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Now in the US and the UK, you can plan your trips using Bing Maps with predefined itineraries that can be customized. Bing has announced that within Bing Maps, you can now build and share your itinerary for upcoming vacations or trips. Bing will let you take predesigned itineraries and customize them for your own trip. For example, if you search on Bing Maps for [4 day New York itinerary], you get the ability to take a prepaid trip plan and rework it for your specific needs. Bing wrote that you can:…

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Bing will stop using the historical user-agent and transition fully to the new user-agents. In 2019, Microsoft Bing announced new Bingbot user-agent names that fit better with its evergreen Bingbot crawling and rendering service. Microsoft’s Fabrice Canel has now said that by the Fall of 2022 the old user-agent will stopped being used and the search company will transition to the new user-agents fully. Old user-agent. Microsoft said it will stop using its historical user-agent by Fall 2022. That user-agent looks like this: Mozilla/5.0 (compatible; bingbot/2.0; +http://www.bing.com/bingbot.htm) New user-agent. Bing will use a user-agent that identifies the specific…

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