Category: google

Symphony Creative Studio makes it easier for brands to create TikTok content. It turns product descriptions or URLs into video clips. TikTok wants to help brands make content for the platform with its new AI tool, Symphony Creative Studio. The tool generates TikTok-style video clips based on a product description or URL. It can pull images directly from a website to build videos that align with TikTok’s popular trends. How it works: Brands input product info or assets, or import them from a URL. The AI generates multiple video options…

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Meta’s shift to views as the primary metric across its platforms offers advertisers a unified way to measure reach. Meta is standardizing its performance metrics across platforms, making “views” the central way to measure content performance on Facebook, Instagram and Threads. What’s new: Views everywhere: The metric will apply to all content types – videos, photos, text posts and more. On Facebook and Threads, a view counts every time a post appears on a user’s screen, including repeat views by the same person. For Reels, a view tracks each time a…

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Google’s expansion of Travel Feeds in Search Ads lets you display dynamic, real-time data such as prices and availability. Google is making Travel Feeds available to all hotel advertisers in Search Ads. This will let you showcase details like prices, dates, ratings and images. Google is also experimenting with expanding this format to include things to do, car rentals, and events. How it works. Travel Feeds in Search Ads display dynamic, feed-based information about hotels, travel activities and more. Advertisers with an existing travel feed linked to Google Ads will…

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Upcoming third-party policy update enforces severe penalties for significant violations, including immediate account suspension Google is set to update its third-party policy in November 2024, introducing severe consequences for those enabling significant or sustained policy violations. Details: New penalties target third parties that enable significant or sustained policy violations. Consequences may include: Loss of privileges. Removal from Google third-party programs (e.g., Google Partners). Account suspension. Why it matters: The move aims to maintain the integrity of Google’s advertising ecosystem and discourage non-compliant behavior among third-party partners. As a result, third-party ad…

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How Amazon Today is making instant commerce possible with Same-Day Delivery and in-store pickup fulfillment for local stores. Successful brands connect with buyers across multiple channels, provide a seamless customer experience and harmonize digital and physical operations. Retailers should not underestimate the importance of an omnichannel strategy: A 2024 report shows that 75% of shoppers use both digital and physical touchpoints throughout their customer journey. This trend will only grow as it becomes easier to bridge physical and digital spaces. To tap into this demand, brick-and-mortar businesses have used local inventory ads…

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Leverage your existing search expertise on a new performance marketing platform. Are you a search marketer looking to expand your reach and drive even more impactful results? Look no further. Join us for How Search Marketing Turned the Tide for CTV Audience Targeting and learn how your existing search marketing expertise can be a valuable asset on this powerful advertising platform. Connected TV (CTV) has a new feature that you may recognize right away: keyword targeting. This Search Engine Land webinar will show you how CTV fits seamlessly into your search strategy and how to use…

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Google’s Video Enhancement feature sparked concerns among advertisers about automated adjustments and potential loss of creative control. Google Ads is rolling out a new Video Enhancement feature for Performance Max (PMax) campaigns. This feature aims to improve video ad performance through automated adjustments. Why we care. The feature is designed to optimize video creatives, but you may not want to give Google this level of control. So, depending on many caveats, it may be worth testing. What’s happening. Advertisers reported seeing this feature in some campaigns, with the option being automatically opted-in by…

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A comprehensive guide to developing a paid search strategy that drives results at every stage of the customer journey. A successful Google Ads PPC strategy involves more than just picking a few keywords. It requires a structured plan that aligns with your business goals, optimizes your budget and uses data to boost performance. Whether your audience is solution-aware or problem-aware, understanding the nuances of each stage in the sales funnel and selecting the right Google Ads campaign types is essential. In this article, “solution-aware” refers to people who know a solution exists, while…

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Meta’s data restrictions aim to enhance privacy but may complicate ad targeting and potentially pause ads with highly targeted UTMs. Meta is implementing new data restrictions in its Business Tools, which could potentially affect how businesses target ads and measure performance. Why we care. This move reflects Meta’s ongoing commitment to privacy, but could complicate ad targeting and reporting for you. Key changes. Automatic restriction of certain URL parts and custom parameters. Potential pausing of ads using highly targeted UTMs. Altered monitoring in Events Manager. Impact on businesses. Custom audiences may…

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