Category: google

LinkedIn’s new hub can help you plan, target, and measure B2B campaigns more effectively by leveraging detailed engagement insights. LinkedIn unveiled the Companies Hub within Campaign Manager, enhancing its Company Engagement Report to give B2B marketers deeper insights into how companies engage with their brand. Key features: Plan: Build audiences based on engagement insights before launching campaigns. Activate: Target buyers by engagement level for precision marketing. Measure: Monitor advertising impact and engagement post-campaign. How it works. Companies Hub allows marketers to sort, filter, and review metrics like engagement levels, organic and paid interactions,…

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Microsoft introduces household attribution tracking and consent compliance tools, while pausing certain store traffic measurement features. Microsoft is rolling out significant updates to its advertising platform, focusing on household attribution and regulatory compliance. Household attribution: Tracks ad engagement across devices in the same household Helps advertisers: Match cross-device ad interactions – Match ads served on one device to conversions on another. Gain deeper audience insights – Gain visibility into cross-device behavior, particularly for high-consideration products. Optimize campaign performance – Use actionable insights to improve campaign performance. Consent compliance upgrades. To…

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From labeling best practices to maximizing automated bidding, these tips will streamline your ecommerce advertising efforts. Having a clear ecommerce search strategy is essential – especially during the holidays. Ready to refine your PPC approach? Success will hinge on seamless collaboration between sales, marketing, and media teams. The specifics may vary, but the following tips offer universal guidance. 1. Label everything Consistent and coherent use of labels will be a key asset for retail ad accounts. Apply labels at every level possible: Campaign. Ad group/asset group. Ad. Keyword. Labels, like any naming convention,…

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The DOJ and Google delivered closing arguments debating whether the tech giant’s ad-tech dominance stifles competition or drives innovation. The U.S. Justice Department and eight states wrapped up closing arguments on Monday in a landmark antitrust case accusing Google of monopolizing the ad technology market. The outcome could reshape the tech giant’s business model and set a precedent for regulating Big Tech. Driving the news. Lawyers for the DOJ argued that Google has abused its dominance in online ad tools, linking its products to lock out competitors and stifle innovation.…

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Symphony Creative Studio makes it easier for brands to create TikTok content. It turns product descriptions or URLs into video clips. TikTok wants to help brands make content for the platform with its new AI tool, Symphony Creative Studio. The tool generates TikTok-style video clips based on a product description or URL. It can pull images directly from a website to build videos that align with TikTok’s popular trends. How it works: Brands input product info or assets, or import them from a URL. The AI generates multiple video options…

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Meta’s shift to views as the primary metric across its platforms offers advertisers a unified way to measure reach. Meta is standardizing its performance metrics across platforms, making “views” the central way to measure content performance on Facebook, Instagram and Threads. What’s new: Views everywhere: The metric will apply to all content types – videos, photos, text posts and more. On Facebook and Threads, a view counts every time a post appears on a user’s screen, including repeat views by the same person. For Reels, a view tracks each time a…

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Google’s expansion of Travel Feeds in Search Ads lets you display dynamic, real-time data such as prices and availability. Google is making Travel Feeds available to all hotel advertisers in Search Ads. This will let you showcase details like prices, dates, ratings and images. Google is also experimenting with expanding this format to include things to do, car rentals, and events. How it works. Travel Feeds in Search Ads display dynamic, feed-based information about hotels, travel activities and more. Advertisers with an existing travel feed linked to Google Ads will…

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Upcoming third-party policy update enforces severe penalties for significant violations, including immediate account suspension Google is set to update its third-party policy in November 2024, introducing severe consequences for those enabling significant or sustained policy violations. Details: New penalties target third parties that enable significant or sustained policy violations. Consequences may include: Loss of privileges. Removal from Google third-party programs (e.g., Google Partners). Account suspension. Why it matters: The move aims to maintain the integrity of Google’s advertising ecosystem and discourage non-compliant behavior among third-party partners. As a result, third-party ad…

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