Category: google

Not only can you get fresher data via the API, you can also manage your domain properties and more. Google announced updates to the Google Search Console API, after informing us the company was upgrading the API’s infrastructure a few months ago, now those upgrades are resulting in some new and useful features. Fresher data. A year ago last September, Google brought faster and fresher data to the Google Search Console performance reports. Now, with the updated API, that data can be accessed via the API. Google explained that the Performance report already supports fresh data that is…

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As you scroll through the local listings in Google Maps, Google may show you web results at the bottom. Brian Barwig spotted Google displaying web search results in the Google Maps local search results listings for an individual business. Brian, a local SEO, said “we are noticing a new section, “Web Results”.  We, at Search Engine Land, were able to replicate this. Where to see it. Go to a business listing in Google Maps and scroll past the business information and towards the bottom, you will see “Web Results.” What it looks like. Here…

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Exclusivity and data sharing are some of the considerations Netflix is examining for a lower priced ad-supported partnership. Google and Comcast Corp.’s NBCUniversal are competing to help Netflix create an ad-supported tier of it’s streaming service. Subscriber numbers falling. In April Netflix announced that it had lost about 200,000 subscribers, which is the first time the streaming platform had lost any subscribers in over 10 years. Netflix reports that its user base is growing, however. One reason this may occur could be password sharing due to the increase in monthly fees. Either way,…

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This feature can be very useful in debugging Google Search issues with rankings, indexing and potentially crawling. Google has a compare feature in the Search Console performance report. This compare feature seems to allow you to compare by query or pages across clicks, impressions and other metrics. It turns out this is not new, it has been around for a while and I had some brain fog. I have updated the story to reflect this is not new and decided to leave it up, as it may help others. What…

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Some of these observations are based on the quality raters guidelines, the past core updates, and sound SEO advice. Google’s December 2020 Core update was a big one according to many of the data providers. Our job, day in and day out, is to analyze Google updates and determine what the commonalities are so that we can advise our clients on how to improve their websites. Now that the core update is done rolling out, as of December 16, 2020 and while we do not have the December core update figured out completely, we thought…

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Make sure you are paying attention to the local service ads option with Google Ads, even if it is not yet available for your industry. In September 2020, Google launched local services ads to lawyers.  Since my agency works with a lot of lawyers, we were very curious to see how these ads impacted where people click in the search results. At first, we assumed these ads were stealing clicks from the local pack results but were surprised to find that although it did lower the click-through-rate of the Google My Business listings, the…

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A handful of automated tools from Google will help publishers get a better view of their video inventory. Maximizing the return on video inventory is a problem likely to be found at the top of most publishers’ lists. Help is on the way for those using Ad Manager thanks to new video specific tools from Google. The new features are part of the Programmatic Video Health Tools and real-time video reporting, both with goals of using automation to surface insights and information quickly. Programmatic video signals This card will create…

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Google has also updated the title links help document with a new “no clear main headline” line. Google has added a new help document named valid page metadata that talks about how Google can process invalid or inconsistent HTML with the issues around invalid markup. Google also updated its help document on title links with a new section on “no clear main headline” in the troubleshooting section. Valid page metadata help document The new “use valid page metadata” help document can be found here, and it reads “using valid page metadata…

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v10.1 brings support for discover campaigns, campaign groups, local service campaigns and more. Google has released version 10.1 of the Google Ads API, the previous version 10.0 was released just under three months ago. Google Ads version 10.1 brings support for discover campaigns, campaign groups, local service campaigns and more. What is new. Google published a detailed release notes of what is new in version 10.1 but here are the highlights it wrote in this blog post: Added support for Discovery campaigns. You can create and update the campaigns using CampaignService and retrieve their attributes and performance metrics using GoogleAdsService.Search and GoogleAdsService.SearchStream.…

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Google said it identified about six-times more spam in 2021 than in 2020. Meet SpamBrain. That is the name of Google’s AI-based spam prevention system that the search company launched in 2018, yes over a few years ago. SpamBrain is credited by Google for catching about six times more spam sites in 2021 than it did in 2020, reducing hacked spam by 70% and reducing gibberish spam on hosted platforms by 75%. SpamBrain. It is the first we are hearing the name SpamBrain. Google referenced it in the 2018 Google spam report, specifically…

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