Category: google

Some of these observations are based on the quality raters guidelines, the past core updates, and sound SEO advice. Google’s December 2020 Core update was a big one according to many of the data providers. Our job, day in and day out, is to analyze Google updates and determine what the commonalities are so that we can advise our clients on how to improve their websites. Now that the core update is done rolling out, as of December 16, 2020 and while we do not have the December core update figured out completely, we thought…

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Make sure you are paying attention to the local service ads option with Google Ads, even if it is not yet available for your industry. In September 2020, Google launched local services ads to lawyers.  Since my agency works with a lot of lawyers, we were very curious to see how these ads impacted where people click in the search results. At first, we assumed these ads were stealing clicks from the local pack results but were surprised to find that although it did lower the click-through-rate of the Google My Business listings, the…

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A handful of automated tools from Google will help publishers get a better view of their video inventory. Maximizing the return on video inventory is a problem likely to be found at the top of most publishers’ lists. Help is on the way for those using Ad Manager thanks to new video specific tools from Google. The new features are part of the Programmatic Video Health Tools and real-time video reporting, both with goals of using automation to surface insights and information quickly. Programmatic video signals This card will create…

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Google has also updated the title links help document with a new “no clear main headline” line. Google has added a new help document named valid page metadata that talks about how Google can process invalid or inconsistent HTML with the issues around invalid markup. Google also updated its help document on title links with a new section on “no clear main headline” in the troubleshooting section. Valid page metadata help document The new “use valid page metadata” help document can be found here, and it reads “using valid page metadata…

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v10.1 brings support for discover campaigns, campaign groups, local service campaigns and more. Google has released version 10.1 of the Google Ads API, the previous version 10.0 was released just under three months ago. Google Ads version 10.1 brings support for discover campaigns, campaign groups, local service campaigns and more. What is new. Google published a detailed release notes of what is new in version 10.1 but here are the highlights it wrote in this blog post: Added support for Discovery campaigns. You can create and update the campaigns using CampaignService and retrieve their attributes and performance metrics using GoogleAdsService.Search and GoogleAdsService.SearchStream.…

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Google said it identified about six-times more spam in 2021 than in 2020. Meet SpamBrain. That is the name of Google’s AI-based spam prevention system that the search company launched in 2018, yes over a few years ago. SpamBrain is credited by Google for catching about six times more spam sites in 2021 than it did in 2020, reducing hacked spam by 70% and reducing gibberish spam on hosted platforms by 75%. SpamBrain. It is the first we are hearing the name SpamBrain. Google referenced it in the 2018 Google spam report, specifically…

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Google announced this feature would be rolling out a few weeks ago, now it is live in the US English mobile search results. Google’s new highly cited label for top stories in the mobile US English search results are now rolling out. Google announced this feature a few weeks ago and told us it would be rolling out soon, and now it is. What it looks like. Here is a screenshot I took last night on my iPhone (while in New York) of the label showing up in this story. I first noticed…

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As a reminder, the Google product reviews update looks for in-depth analysis, actual product use, unique information and comparable product coverage. On March 23, 2022, Google begun rolling out the third product reviews update that added additional ranking signals to that ranking algorithm. It seems like the March 2022 product reviews update is just about done rolling out now, so we asked some of the data providers that track the ranking volatility, to tell us what they are seeing. In short, Semrush and RankRanger are showing that the March 2022 product reviews…

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Plus, Google releases new Google Merchant Center Insights reports. Earlier we reported about the Google Shopping experience scorecard where Google said it would reward merchants that provide an “excellent customer experience” with “a boost in rankings,” “a badge” and “other benefits that will help consumers find your business,” within the Google Shopping tab in Google Search. Google now announced this reward is through the “Trusted Store badge” that can be seen on free Google Shopping listings. Google said “merchants who provide excellent shipping and returns services, for example, may receive a badge indicating they’re…

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Google also added hotel attributes to define if your hotel offers support to those displaced from Ukraine. Google Business Profiles is rolling out a new business attribute under a new category called “emergency help” where you can say if your business or organization accepts donations, employs refugees, needs volunteers or offers free products or services. What it looks like. Here is a screenshot from Krystal Taing on Twitter of the new attributes: How to access it. You may be able to access these new attributes by logging into your Google Business Profile account, clicking on the…

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