Category: google

RankRanger and Semrush provided us with exclusive data breaking down the two product reviews updates we had this year. On December 1, 2021, Google began to roll out the second product reviews update of the year, the December 2021 product reviews update. This was at the tail-end of the November 2021 core update that finished rolling out the day before, on November 30, 2021 (note, this is an important point for this story). RankRanger and Semrush, two SEO toolsets, sent us data that showed that the December 2021 product reviews update was more volatile than the April…

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The new Competitive visibility report can help merchants get a more defined view of their reach across Shopping ads and free listings, who their competitors are and how visible their offers are compared to their competitors. Competitive visibility reports in Google Merchant Center are now available in open beta, Google has confirmed to Search Engine Land. The metrics within the reports include relative visibility, page overlap rate and higher position rate. Tip of the hat to Gianpaolo Lorusso for bringing this to our attention. A screenshot of the relative visibility report. Image:…

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The results from this data showed that this rollout hit hard within the first 24 hours of the announcement and then slowed fast. On November 17, 2021, Google began rolling out the November 2021 core update, this came about four and a half months after the July 2021 core update, which was a month or so after the June 2021 core update. So, we had a total of three broad Google core updates in 2021. We asked several data companies that track Google’s search results to send us impressions of this update. The…

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The rulings carry implications for other platforms currently under investigation, as well as class action-style lawsuits against big tech, respectively. The European Union’s General Court has rejected an appeal by Google and upheld a $2.8 billion fine against the company, originally levied in 2017 for favoring its own content in shopping search results. Separately, the UK Supreme Court ruled in Google’s favor in a 2017 class action-style lawsuit in which the company was accused of illegally collecting data on iPhone users. The EU’s General Court upholds $2.8B fine. In 2017, the…

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This rollout took about 8 days to complete – so check your rankings to see if you were impacted. The Google November spam update that began rolling out on November 3rd is now fully rolled out. Google has updated us 8 days after it first started to roll out that the rollout is complete. The announcement. Here is the announcement about the update from Google on Twitter: Impact. It is hard to say the full impact of this update, we feel this update “had legs” but you would have only noticed this update if…

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Maybe it is best to avoid link building and build a site that naturally gains links? When Google released the real-time Penguin algorithm update, which some SEOs code-named 4.0, back in 2016, Google told us this version devalues or ignores most spammy links. For the most part, Google’s Penguin algorithm no longer penalized for bad links because it would aim to neutralize the spammy links and just not count them, as opposed to penalizing for them. John Mueller, a Search Advocate at Google, said on Friday in a video question and answer…

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Google has launched “Data safety,” a way for Android developers to disclose the data practices and privacy their apps offer. Apple upended the mobile OS market when it introduced App Tracking Transparency (ATT) in an effort to give users more control over their data and how apps use it. Google soon followed suit, announcing it would implement its own take on a data privacy policy. The company launched Data safety Monday, providing a way for developers to disclose how their apps use customers’ data. Starting today, we’re rolling out the…

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This is gradually rolling out today for most English searches on mobile in the U.S. Google’s mobile search results now offer infinite scroll, what Google is calling continuous scroll. So as you scroll, Google will not show you the “more results” button when you reach the bottom of the page, instead, Google will just load the next page of results automatically. Google said “with this update, people can now seamlessly do this, browsing through many different results, before needing to click the “See more” button.” Google added that while “you can often find what…

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Here are some details for the rich result reports from Google to help you perform better in the search results. Google announced it has added a new set of detailed errors to the rich results reports to Google Search Console for some sites. These are called the rich results status reports and you will see a report only if Search Console has data for that rich result type on your site, and Search Console implements a report for that type. The announcement. Google said on Twitter “Today we’re adding more details to some…

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In the wake of losing data to FLoC, Google’s new DDA solution seems to offer more attribution options even for smaller accounts “In a move away from last-click, data-driven attribution will soon be the default attribution model for all new Google Ads conversion actions,” tweeted Ads Liaison, Ginny Marvin on Monday morning. As Google works toward a move privacy-focused search experience for users, it’s also adjusting the available attribution models for advertisers. “[Data-driven attribution] uses advanced machine learning to more accurately understand how each marketing touchpoint contributed to a conversion, all while…

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