google 

PSA: Google Updates Chrome to Fix Serious Security Issues

Google has issued another update to Chrome in an effort address security issues. Google has released a number of security updates for Chrome in recent weeks, but the latest update addresses no fewer than 11 security issues, nine of which have a severity rating of “High.” The company says “the Stable channel has been updated to 93.0.4577.82 for Windows, Mac and Linux which will roll out over the coming days/weeks.” Users should update Chrome as soon as possible to avoid any issues.

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Google to enforce unique product identifiers on free merchant listings

Starting on September 15, 2021, Google said it will begin to enforce the requirement of products having unique product identifiers in the merchant feeds for free listings. Google will start enforcing the requirements to have unique product identifiers on your product listing feeds with Google Merchant Center tomorrow, September 15, 2021, the search company announced. What are unique product identifiers (UPIs). Google said a unique product identifier, also known as UPIs, are considered products that include Global Trade Item Numbers (GTINs), Manufacturer Part Numbers (MPNs), and brand names in the product…

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Google page experience update is now rolled out

The Google News app changes have about a week more to go. Google confirmed that it completed the page experience update rollout today. This includes the updates to the Top Stories carousel on mobile search but the Google News app changes won’t be done for a week, say Google reps. Google began rolling out the page experience update on June 15th and told us it would be completed by the end of August. It technically was not finished before the end of August and has about a week more to go, but it is…

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Will Google change this title?; Thursday’s daily brief

Plus, tactics for content resilience in a dynamic search landscape. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, the title tag debacle has to improve, right? Google has confirmed it changed how it goes about creating titles for search result listings, and you can read more about that below, but the explanation isn’t…

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Is Google adjusting the FLoC strategy?; Friday’s daily brief

Plus, HTML success factors for SEO Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and do you set it and forget it? I saw one of those viral, hustle-culture tweets the other day that made me do a double-take. I won’t link to the original, but someone wrote that YouTube/Google SEO is one…

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How to win in Google’s E-A-T

In this webinar, you’ll understand the drivers of Topical Authority and how to improve on them. E-A-T (Expertise, Authoritativeness, and Trustworthiness) is how Google serves its users’ most relevant search results. A large part of Google’s E-A-T can be objectively measured and improved upon using Topical Authority. So, if you want to rank better than your competitors on Google, you need to understand the drivers of Topical Authority and how to improve on them. Join iQuanti’s Ajay Rama and Kartik Shrivastava in this webinar to understand the framework and tactics…

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The Google link spam update is rolling out; Wednesday’s daily brief

And, the review stars are back in Google Search results. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, we have a new Google algorithm update to talk about again this week — the link spam update. If you thought Google was done with all these algorithm updates, you thought wrong. Google launched yet…

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Google adds direct apply markup and new editorial guidelines for job postings

The new guidelines include guidance around obstructive text & images, excessive & distractive ads, or content that doesn’t add any value to the job posting. Google has announced a new property to the job posting structured data and updated its editorial guidelines for job postings in Google Search. Google said “today we are announcing a new structured data property and new editorial content policy.” New editorial guidelines for job postings Google has updated and added new guidelines for job postings in Google Search. The new guidelines are a new content policy that…

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It can take hours to weeks for new content to be indexed, says Google

Quality is one of the more important aspects of getting Google to index and rank your pages quickly. John Mueller, a Google search relations representative, posted a new video in the AskGooglebot series answering the question: how long does SEO take for new pages? The answer started off with the classic John Mueller response of “it depends,” but he dug deeper into a more precise answer. How long does it take. It can take “several hours to several weeks” for Google to index new content or updated content, John Mueller said.…

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Google pushes back plan to block third-party cookies until 2023

“More time is needed across the ecosystem to get this right,” said Vinay Goel, Privacy Engineering Director at Chrome. Google has moved back its timeline to block third-party cookies in Chrome, according to an announcement this morning. “While there’s considerable progress with this initiative, it’s become clear that more time is needed across the ecosystem to get this right,” said Vinay Goel, Privacy Engineering Director with Chrome. The delay will allow the web community to convene and further discussions on the topic, allow regulators to understand and provide input, and for advertisers to adjust…

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