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The Google link spam update is rolling out; Wednesday’s daily brief

And, the review stars are back in Google Search results. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, we have a new Google algorithm update to talk about again this week — the link spam update. If you thought Google was done with all these algorithm updates, you thought wrong. Google launched yet…

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Google adds direct apply markup and new editorial guidelines for job postings

The new guidelines include guidance around obstructive text & images, excessive & distractive ads, or content that doesn’t add any value to the job posting. Google has announced a new property to the job posting structured data and updated its editorial guidelines for job postings in Google Search. Google said “today we are announcing a new structured data property and new editorial content policy.” New editorial guidelines for job postings Google has updated and added new guidelines for job postings in Google Search. The new guidelines are a new content policy that…

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It can take hours to weeks for new content to be indexed, says Google

Quality is one of the more important aspects of getting Google to index and rank your pages quickly. John Mueller, a Google search relations representative, posted a new video in the AskGooglebot series answering the question: how long does SEO take for new pages? The answer started off with the classic John Mueller response of “it depends,” but he dug deeper into a more precise answer. How long does it take. It can take “several hours to several weeks” for Google to index new content or updated content, John Mueller said.…

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Google pushes back plan to block third-party cookies until 2023

“More time is needed across the ecosystem to get this right,” said Vinay Goel, Privacy Engineering Director at Chrome. Google has moved back its timeline to block third-party cookies in Chrome, according to an announcement this morning. “While there’s considerable progress with this initiative, it’s become clear that more time is needed across the ecosystem to get this right,” said Vinay Goel, Privacy Engineering Director with Chrome. The delay will allow the web community to convene and further discussions on the topic, allow regulators to understand and provide input, and for advertisers to adjust…

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Google page experience update now slowly rolling out

Top stories will stop using AMP as an eligibility factor starting Thursday. Google is now rolling out the page experience update, Google said the rollout is happening very slowly and will take place through the end of August 2021. The announcement. Google said on Twitter “the page experience update is now slowly rolling out (Top Stories will begin using this new signal by Thursday). It will be complete by the end of August 2021.” Top stories. Starting Thursday, June 17, Google will start using the page experience signals for eligibility into the top stories carousel…

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Google announces its own version of App Tracking Transparency

When users opt out, advertisers “will receive a string of zeros in place of the identifier.” In an email sent to Android app developers on Wednesday, Google announced that it will enable users to opt out of sharing their Advertiser ID (the unique device identifier that enables marketers to track users as they move between apps), the Financial Times reported Thursday. The announcement comes less than six weeks after Apple rolled out a similar user privacy change with its iOS 14.5 update. What’s going to happen and when. “When a user opts out of interest-based advertising…

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Google expands its shopping integrations to include retailers on WooCommerce, GoDaddy and Square

Retailers on those platforms can more easily show their products for free across Google. Google is rolling out integrations with more e-commerce platforms to enable retailers to show their products for free across Google, the company announced Thursday. It is also testing a new checkout experience that shows shoppers all the purchasing options offered by a merchant in one place. Shopping partnerships with more platforms. Expanding on the Shopify integration it announced last week at I/O, Google has launched partnerships with WooCommerce, GoDaddy and Square to enable retailers on those platforms to list their…

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Google video structured data with Clip markup and Seek markup

Here are some new methods to make your videos stand out in Google Search. At Google I/O, John Mueller, Google Search Advocate, spoke about new video structured data that you can use to help your videos gain more visibility in Google Search. The new structured data is called Clip markup and Seek markup and they work to help Google create key moment video clips in Google Search. The announcement. About 9 minutes into John Mueller’s I/O talk about What’s new in Search – he talked about these new markup options to enhance your videos in…

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Google Ads to roll out dynamic exclusion lists in coming weeks

Dynamic exclusion lists can make it easier for your brand to avoid showing near unwanted content while requiring less of the advertiser’s time and attention ongoing. Brand safety has been top of mind for many companies over the past year, and Google’s new dynamic exclusion lists help advertisers avoid showing ads near content they wish to avoid. “Once advertisers upload a dynamic exclusion list to their Google Ads account, they can schedule automatic updates as new web pages or domains are added, ensuring that their exclusion lists remain effective and…

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Google lets you report an indexing issue

US users can now communicate to Google if you have indexing issues that you cannot figure out. Google has added a new feature to report an indexing issue directly to their search team. You can access this feature in the footer of URL inspection help document and indexing coverage report document. Google is “currently piloting this in the US only and it should be fully available to all in the US within a week or less,” the company said. Report an indexing issue. The feature is designed for those who need further…

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