Category: google

Google opens the door to more hotels by offering free hotel listings, separate from paid results. Just like it did with Google Shopping and also with Google Flights, Google announced it is now opening up free listings within Google Hotel search. There is a new section in Google Hotel search for “all options” that is below the paid results, that shows unapid listings from hotels and travel companies. Free hotel listings. “We’re improving this experience by making it free for hotels and travel companies around the world to appear in hotel booking links, beginning this week…

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Make sure not to miss the new more visual changes in Microsoft Bing Search, the new Google My Business reports and the Google Ads mobile app notifications. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, do your Google rankings feel rocky? It is me again, Barry, the one obsessed with Google algorithms. Over…

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Now, advertisers can see Display ads alongside search and YouTube. Google has added Display ads to its Google Ads attribution reporting as an open beta, the company announced Thursday. Last year, the company streamlined its attribution reporting and included YouTube ads to it, also in beta. How to opt-in. Eligible advertisers can opt-in to Display ads in attribution reports by going to the Measurement > Attribution section of Google Ads. After opting in, Display ads will be shown in all attribution reports, along with search ads (including Shopping), and, if they have opted into it, YouTube ads. The reports. Attribution…

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After several months of testing, Google has officially launched this new label that shows how many years your business has been in operation. Google quietly announced that the “years in business” label is now live for businesses that want to display how many years they are in business within the Google Search local pack. What it looks like. Here is a screen shot of my business, RustyBrick, showing the 25+ years in business label in a local pack listing within the Google Search results: How do you get this label. Google said you need…

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Google said this is just a reporting change and the change you see in crawling is not reflective of any change in search results. Google has posted an update on its new crawl stats report saying “the crawl stats report has increased its reporting coverage for additional types of crawls.” This means you may see an increase in the number of crawls reported for your site but this is just a reporting change – there is no direct impact in search. Crawl stats report. Google, back in November 2020, launched the new crawl stats…

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After a few years of testing Google Question Hub India, Indonesia and Nigeria – it is now available in the United States. Google Question Hub, accessible at questionhub.withgoogle.com, is now open for US-based publishers to sign up for. In 2018, Google launched Question Hub in regions where the company found it did not have enough content in its search index to answer searchers’ questions. Google then started showing this box to searchers last year but told us it was for COVID related queries, but it was much broader than COVID queries. What is Question Hub? Google says “Question Hub…

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This former Google quality analyst explains the difference between Google’s algorithms, manual actions, quality and penalties. Since its inception, Google has made its way towards being the most sought after input box on the whole web. This is a path that’s usually monitored with an ever-increasing curiosity, from web professionals, taking everything apart in an attempt to understand what makes Google tick and how search works, with all its nuts and bolts. I mean, we’ve all experienced the power that this little input box yields, especially when it stops working.…

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After the SEO backlash around Google announcing it would deprecate the tool, Google decided to migrate it instead. In July, Google announced it would deprecate the Structured Data testing tool after it released the Rich Results Test tool out of beta. The SEO community was not happy with the news and Google listened and decided to keep the tool but move it to schema.org. Google said “we’ve heard your feedback” and it is “refocusing the Structured Data Testing Tool and migrating it to a new domain serving the schema.org community by April 2021.” Rich results tool. The rich results…

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A look at where Google might be headed in 2021. Despite a year of tumult and a jolt to its ad revenues, Google is as important as ever. Google is the world’s fourth most valuable brand according to Interbrand’s recently released Best Global Brands 2020 report. And even though Google reported its first-ever ad revenue drop because of COVID-19, the company’s business has rebounded sharply even as the Justice Department hits the company with a massive anti-trust lawsuit. You can never count out Google. In fact, Google will emerge stronger than ever in 2021 because of…

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Google confirms Google-generated web stories as featured snippets are not a great experience for searchers. Google this week began testing showing multiple contextual links within a single featured snippet result. In short, a featured snippet would have not just a single link to the publisher that Google used for this content, but would augment that featured snippet to provide links on phrases that Google feels needs more explanation. The catch is, those links would not link to the place Google grabbed the featured snippet from, but to other web sites. What it looks like. Brodie…

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