Category: google

This former Google quality analyst explains the difference between Google’s algorithms, manual actions, quality and penalties. Since its inception, Google has made its way towards being the most sought after input box on the whole web. This is a path that’s usually monitored with an ever-increasing curiosity, from web professionals, taking everything apart in an attempt to understand what makes Google tick and how search works, with all its nuts and bolts. I mean, we’ve all experienced the power that this little input box yields, especially when it stops working.…

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After the SEO backlash around Google announcing it would deprecate the tool, Google decided to migrate it instead. In July, Google announced it would deprecate the Structured Data testing tool after it released the Rich Results Test tool out of beta. The SEO community was not happy with the news and Google listened and decided to keep the tool but move it to schema.org. Google said “we’ve heard your feedback” and it is “refocusing the Structured Data Testing Tool and migrating it to a new domain serving the schema.org community by April 2021.” Rich results tool. The rich results…

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A look at where Google might be headed in 2021. Despite a year of tumult and a jolt to its ad revenues, Google is as important as ever. Google is the world’s fourth most valuable brand according to Interbrand’s recently released Best Global Brands 2020 report. And even though Google reported its first-ever ad revenue drop because of COVID-19, the company’s business has rebounded sharply even as the Justice Department hits the company with a massive anti-trust lawsuit. You can never count out Google. In fact, Google will emerge stronger than ever in 2021 because of…

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Google confirms Google-generated web stories as featured snippets are not a great experience for searchers. Google this week began testing showing multiple contextual links within a single featured snippet result. In short, a featured snippet would have not just a single link to the publisher that Google used for this content, but would augment that featured snippet to provide links on phrases that Google feels needs more explanation. The catch is, those links would not link to the place Google grabbed the featured snippet from, but to other web sites. What it looks like. Brodie…

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Google also added the ability to download the file and see new errors related to your file. A year after officially closing down the old version of Google Search Console, Google announced that it has migrated the disavow link tool from the old Search Console to the new Search Console. Where is the disavow link tool? The new location for the disavow link tool is now at https://search.google.com/search-console/disavow-links. Previously it was located at https://www.google.com/webmasters/tools/disavow-links-main. Both URLs still seem to work, but I suspect Google will redirect the old URL to…

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Google Project Zero (GPZ) has disclosed a serious vulnerability in GitHub’s Actions feature, after the version control platform drug its feet fixing it. GPZ discovered an issue making GitHub Actions vulnerable to injection attacks. The vulnerability has been labeled ‘high-severity’ by GPZ. According to GPZ’s Felix Wilhelm, any project that relies heavily on Actions could be vulnerable. The big problem with this feature is that it is highly vulnerable to injection attacks. As the runner process parses every line printed to STDOUT looking for workflow commands, every Github action that…

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Pricing and promotions in Google Shopping could be more important than ever this year. Along with updates for merchants’ holiday Shopping campaign efforts, on Thursday, Google announced consumer-facing updates in Shopping that retail marketers should pay attention to — particularly as it relates to the importance of pricing and promotions. Retail advertisers will also have access to more reporting and performance insights for Shopping campaigns and new customer targeting for Smart Shopping is coming out of beta. This, of course, is also the first holiday season with free and paid…

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A local ads shows up as you start typing. Google is testing ads for local businesses in Google Maps auto-suggest search results. Thibault Adda, local search specialist at Darden Restaurants, noticed and tweeted about it Thursday. As he typed a search for “Seafood restaurant,” an ad for the seafood restaurant chain Red Lobster appeared in the auto-suggest results before he completed the search query, as you can see in the screenshot he shared. Screenshot: Thibault Adda. Google confirmed with us that this is an experiment. “We’re always testing new ways…

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Web Stories is being expanded to show in more Google areas. Google announced it is now bringing the Web Stories feature (previously known as AMP Stories) to Google Discover. So not only can you find Web Stories in Google Search and some other supported platforms, it is now also going to surface in Google Discover – in the Google iOS and Android app. The announcement. Google said “Today we are bringing visual and immersive Web Stories to Discover which is part of the Google app on Android and iOS. The…

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The new releases are from Google’s Search Open Sourcing team. Last year, Google open sourced the code for the robots.txt parser used in its production systems. After seeing the community build tools with it and add their own contributions to the open source library, including language ports of the original parser written in C++ to golang and rust, Google announced this week it has released additional related source code projects. Here’s what’s new for developers and tech SEOs to play with. C++ and Java. For anyone writing their own or…

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