google 

Google migrates the disavow link tool to new Search Console

Google also added the ability to download the file and see new errors related to your file. A year after officially closing down the old version of Google Search Console, Google announced that it has migrated the disavow link tool from the old Search Console to the new Search Console. Where is the disavow link tool? The new location for the disavow link tool is now at https://search.google.com/search-console/disavow-links. Previously it was located at https://www.google.com/webmasters/tools/disavow-links-main. Both URLs still seem to work, but I suspect Google will redirect the old URL to…

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Google Goes Public With Vulnerability After GitHub Drug Its Feet

Google Project Zero (GPZ) has disclosed a serious vulnerability in GitHub’s Actions feature, after the version control platform drug its feet fixing it. GPZ discovered an issue making GitHub Actions vulnerable to injection attacks. The vulnerability has been labeled ‘high-severity’ by GPZ. According to GPZ’s Felix Wilhelm, any project that relies heavily on Actions could be vulnerable. The big problem with this feature is that it is highly vulnerable to injection attacks. As the runner process parses every line printed to STDOUT looking for workflow commands, every Github action that…

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With an eye toward deal-seekers, Google releases promotions, pricing updates for both advertisers and users this holiday season

Pricing and promotions in Google Shopping could be more important than ever this year. Along with updates for merchants’ holiday Shopping campaign efforts, on Thursday, Google announced consumer-facing updates in Shopping that retail marketers should pay attention to — particularly as it relates to the importance of pricing and promotions. Retail advertisers will also have access to more reporting and performance insights for Shopping campaigns and new customer targeting for Smart Shopping is coming out of beta. This, of course, is also the first holiday season with free and paid…

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Google tests local ads in Maps auto-suggest results

A local ads shows up as you start typing. Google is testing ads for local businesses in Google Maps auto-suggest search results. Thibault Adda, local search specialist at Darden Restaurants, noticed and tweeted about it Thursday. As he typed a search for “Seafood restaurant,” an ad for the seafood restaurant chain Red Lobster appeared in the auto-suggest results before he completed the search query, as you can see in the screenshot he shared. Screenshot: Thibault Adda. Google confirmed with us that this is an experiment. “We’re always testing new ways…

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Web Stories are coming to Google Discover

Web Stories is being expanded to show in more Google areas. Google announced it is now bringing the Web Stories feature (previously known as AMP Stories) to Google Discover. So not only can you find Web Stories in Google Search and some other supported platforms, it is now also going to surface in Google Discover – in the Google iOS and Android app. The announcement. Google said “Today we are bringing visual and immersive Web Stories to Discover which is part of the Google app on Android and iOS. The…

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The new releases are from Google’s Search Open Sourcing team. Detlef Johnson on September 23, 2020 at 8:15 am More Last year, Google open sourced the code for the robots.txt parser used in its production systems. After seeing the community build tools with it and add their own contributions to the open source library, including language ports of the original parser written in C++ to golang and rust, Google announced this week it has released additional related source code projects. Here’s what’s new for developers and tech SEOs to play with. C++ and Java. For anyone writing their own or adopting Google’s parser written in C++ (a super fast compiled language), Google has released the source code for its robots.txt parser validation testing framework used to ensure parser results adhere to the official robots.txt specification as expected, and it can validate parsers written in a wide variety of other languages. Additionally, Google released an official port to the more popular Java language. Modern Java is more widely used in enterprise applications than C++, whereas C++ is more typically used in core system applications where performance needs demand it. Some Java-based codebases run applications today for enterprise SEO and or marketing software. Testing and validation. Requirements for running the test framework include JDK 1.7+ for Apache Maven, and Google’s protocol buffer to interface the test framework with your parser platform and development workstation. It should be useful to anyone developing their own parser, validating a port, or utilizing either of Google’s official parsers, and especially for validating your development of a port to a new language. How difficult would this be to use? We should note these are relatively approachable intern-led projects at Google which ought to be consumable by moderate to higher level programmers in one or more of these languages. You can build a robots.txt parser using practically any programming language. It adds perceived authority, however, when your marketing application runs the exact same parser that governs Googlebot. Why we care. If you, or your company, has plans to write or has written a crawler which parses robots.txt files for directives looking for important information (not just) for SEO, then this gives you incentive to evaluate whether using Google’s parser in C++, Java, or one of the other language ports is worth it. The Java parser in particular should be relatively easy to adopt if your application is already written in Java.

The new releases are from Google’s Search Open Sourcing team. Last year, Google open sourced the code for the robots.txt parser used in its production systems. After seeing the community build tools with it and add their own contributions to the open source library, including language ports of the original parser written in C++ to golang and rust, Google announced this week it has released additional related source code projects. Here’s what’s new for developers and tech SEOs to play with. C++ and Java. For anyone writing their own or…

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google 

A new era has arrived in local search: Google’s Local Trust Pack

The variables that drive performance for LSA extend beyond the prominence, relevance and proximity factors we have built strategies for. We are in the midst of a transformation in local advertising. Google has a new form of trusted answers that are revealed through a unique and compelling sponsored ad unit. The advertisers that participate in this new layer of trust are proudly displayed next to a green, check-mark badge. This designation is quickly becoming the symbol of trust for Google users. Google is so confident in the consumer value of…

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Google now uses BERT to match stories with fact checks

Google has made numerous changes to auto-complete, News, fact-checking, knowledge panels, breaking news detection and more. Google announced and summarized a lot of the changes and updates the company made to Google Search over the past year. This announcement covers changes to Google Search, Google News, autocomplete, fact checking, through BERT and language processing. At a high level, Google is aiming to provide search results that are not just as relevant as possible, but also as reliable as possible. And in some cases, like in the YMYL, your money your…

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Google Ads to limit Search Terms reporting, citing privacy

The impact will depend on what “significant” means, but advertisers are likely to lose visibility into at least some of the queries they pay for. Google has begun alerting advertisers that it will soon stop showing search queries that triggered their ads when there is not “significant” data. “We are updating the search terms report to only include terms that were searched by a significant number of users. As a result you may see fewer terms in your report going forward,” the notice says. Hey @GoogleAds, what’s this about? So…

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To beat Amazon, Google needs to be more than the ‘Bing of e-commerce’

The elements are there, now all Google needs is near flawless execution. Cloistered consumers emerging from their homes over the next couple of months are likely to find a retail landscape forever changed, with fewer department stores and more e-commerce. Roughly 90% of consumers have changed their shopping behavior since COVID-19 kicked-in and the shift to e-commerce is widely expected to outlast the immediate crisis. Amazon will likely become even more powerful than it is today, although not without increased antitrust scrutiny. By contrast, many smaller online merchants have not…

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