Category: google

The variables that drive performance for LSA extend beyond the prominence, relevance and proximity factors we have built strategies for. We are in the midst of a transformation in local advertising. Google has a new form of trusted answers that are revealed through a unique and compelling sponsored ad unit. The advertisers that participate in this new layer of trust are proudly displayed next to a green, check-mark badge. This designation is quickly becoming the symbol of trust for Google users. Google is so confident in the consumer value of…

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Google has made numerous changes to auto-complete, News, fact-checking, knowledge panels, breaking news detection and more. Google announced and summarized a lot of the changes and updates the company made to Google Search over the past year. This announcement covers changes to Google Search, Google News, autocomplete, fact checking, through BERT and language processing. At a high level, Google is aiming to provide search results that are not just as relevant as possible, but also as reliable as possible. And in some cases, like in the YMYL, your money your…

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The impact will depend on what “significant” means, but advertisers are likely to lose visibility into at least some of the queries they pay for. Google has begun alerting advertisers that it will soon stop showing search queries that triggered their ads when there is not “significant” data. “We are updating the search terms report to only include terms that were searched by a significant number of users. As a result you may see fewer terms in your report going forward,” the notice says. Hey @GoogleAds, what’s this about? So…

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The elements are there, now all Google needs is near flawless execution. Cloistered consumers emerging from their homes over the next couple of months are likely to find a retail landscape forever changed, with fewer department stores and more e-commerce. Roughly 90% of consumers have changed their shopping behavior since COVID-19 kicked-in and the shift to e-commerce is widely expected to outlast the immediate crisis. Amazon will likely become even more powerful than it is today, although not without increased antitrust scrutiny. By contrast, many smaller online merchants have not…

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Learn about emerging consumer trends, advanced new advertising strategies, new Google features and little-known methods to maximize ad spend returns. Want to learn more about success metrics, user journey optimization, new Google features and how to win back your remarketing audience? Be sure to join the free, online event – 3 Pillars of Paid Media – on Wednesday, August 19 at 2 PM Eastern/11 AM Pacific. “We do this advanced event once a year with Google and the data and strategy blows people away,” said John Lincoln, CEO of Ignite Visibility. “We work with Google…

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Seen as a major step forward, the notice still won’t explain the reason for a Google My Business account suspension. Based on a new European law that just went into effect, Google will begin notifying businesses, globally, of local listings suspensions. Historically, businesses found out their listings were suspended when they signed into their Google My Business (GMB) accounts or noticed a change in call volume, web traffic or conversions. “Every day a listing is down, opportunity and revenue are lost,” says Ben Fisher, a Google My Business specialist and co-founder…

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A long road of recovery awaits but the good news is that your customers are paying attention to your GMBs so capitalize on that to help your business make it to the other side. So long as the COVID-19 pandemic remains in our lives, brick-and-mortar businesses will experience a roller coaster of re-openings, temporary closures, victories and setbacks. Along the way, it’s clear that they’ll need to monitor their Google My Business (GMB) listings closely to protect their reputations. In recent months, we’ve seen Google launch several features designed to…

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RSAs are getting more features and functionality. In May, Google announced it would sunset gallery ads and move forward with image extensions . On Wednesday, the company officially launched an image beta. It has also added dynamic countdown functionality to responsive search ads. Image extensions in Search ads When enabled and activated on an ad impression, image extensions show a single right-justified image alongside your text ad. The beta is open for both responsive search ads (RSA) and expanded search ads (ETA), Image extension displays with a Hugo Boss ad.…

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Google has search results specific to 179 countries but some improvements are needed to be regionally relevant. Google operates in 219 countries throughout the world and has Google search results specific to 179 of them according to its settings. Google’s mission is “to organize the world’s information and make it universally accessible and useful,” and most would probably say that it is doing a pretty good job of that. However, for users in Scotland (plus Wales and Northern Ireland) Google often serves up results that are not relevant and in…

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With deeper integration with Google Analytics, Search Console can show you beyond the search results page how users are interacting with your web site. Google is testing a new feature in Google Search Console called Google Search Console Insights. It gives Search Console users deeper reporting into the performance of the site and its pages, including page views, average time on page, referring sites information and more from Google Analytics. Google Search Console Insights. Google has not officially announced anything about Google Search Console Insights, but Search Engine Land has obtained…

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