Category: google

Learn about emerging consumer trends, advanced new advertising strategies, new Google features and little-known methods to maximize ad spend returns. Want to learn more about success metrics, user journey optimization, new Google features and how to win back your remarketing audience? Be sure to join the free, online event – 3 Pillars of Paid Media – on Wednesday, August 19 at 2 PM Eastern/11 AM Pacific. “We do this advanced event once a year with Google and the data and strategy blows people away,” said John Lincoln, CEO of Ignite Visibility. “We work with Google…

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Seen as a major step forward, the notice still won’t explain the reason for a Google My Business account suspension. Based on a new European law that just went into effect, Google will begin notifying businesses, globally, of local listings suspensions. Historically, businesses found out their listings were suspended when they signed into their Google My Business (GMB) accounts or noticed a change in call volume, web traffic or conversions. “Every day a listing is down, opportunity and revenue are lost,” says Ben Fisher, a Google My Business specialist and co-founder…

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A long road of recovery awaits but the good news is that your customers are paying attention to your GMBs so capitalize on that to help your business make it to the other side. So long as the COVID-19 pandemic remains in our lives, brick-and-mortar businesses will experience a roller coaster of re-openings, temporary closures, victories and setbacks. Along the way, it’s clear that they’ll need to monitor their Google My Business (GMB) listings closely to protect their reputations. In recent months, we’ve seen Google launch several features designed to…

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RSAs are getting more features and functionality. In May, Google announced it would sunset gallery ads and move forward with image extensions . On Wednesday, the company officially launched an image beta. It has also added dynamic countdown functionality to responsive search ads. Image extensions in Search ads When enabled and activated on an ad impression, image extensions show a single right-justified image alongside your text ad. The beta is open for both responsive search ads (RSA) and expanded search ads (ETA), Image extension displays with a Hugo Boss ad.…

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Google has search results specific to 179 countries but some improvements are needed to be regionally relevant. Google operates in 219 countries throughout the world and has Google search results specific to 179 of them according to its settings. Google’s mission is “to organize the world’s information and make it universally accessible and useful,” and most would probably say that it is doing a pretty good job of that. However, for users in Scotland (plus Wales and Northern Ireland) Google often serves up results that are not relevant and in…

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With deeper integration with Google Analytics, Search Console can show you beyond the search results page how users are interacting with your web site. Google is testing a new feature in Google Search Console called Google Search Console Insights. It gives Search Console users deeper reporting into the performance of the site and its pages, including page views, average time on page, referring sites information and more from Google Analytics. Google Search Console Insights. Google has not officially announced anything about Google Search Console Insights, but Search Engine Land has obtained…

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Seen as a Pinterest competitor, it’s something potentially broader and even older. To the extent that tech pundits continue to compare Google’s new Keen search and social discovery site to Pinterest, and users also think of it that way, it’s probably destined to fail. Google famously doesn’t promote and ultimately shutters most of these “experiments.” Need to get away from Pinterest. For Keen to survive, let alone succeed, Google will need to reframe and differentiate it from Pinterest — as a tool for persistent, personalized search and as a broad content repository for…

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“More than 25 billion pages we discover each day are spammy,” the company revealed. Google discovers more than 25 billion spammy pages a day, according to its annual webspam report released Tuesday. The company also published a companion post on why it’s important to keep spam out of search results. The definition of spam. “We define ‘spam’ as using techniques that attempt to mimic [high quality content] signals without actually delivering on the promise of high quality content, or other tactics that might prove harmful to searchers,” the post reads. A more comprehensive list of…

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Jerry Dischler becomes the new head of Google Ads, Gomes takes over Google Education, while Google veteran Jen Fitzpatrick takes on engineering. Google announced several major personnel changes Thursday. They involve search, engineering and ads and the internal promotion of some Google veterans to new roles: Prabhakar Raghavan, Jerry Dischler, Jen Fitzpatrick and Ben Gomes. Ben Gomes moves from Search to Education Gomes isn’t leaving Google; he’ll be taking on a new role connected to various Google education and learning initiatives: Google for Education, Google Scholar and education search, as well as Google Arts…

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Advertisers will soon be able to run queries on same-day impression data. Google’s Ads Data Hub, the analytics and measurement platform for Google campaign data, announced upcoming enhancements Thursday. It also confirmed it is beta testing audience activation for display campaigns. The company said it has been updating the infrastructure that underpins Ads Data Hub (ADH) to be able to scale it to more customers and simplify querying. Closer to real-time analysis. Google said it has reduced latency from 24-48 hours down to 6 hours for display and YouTube ads data from Google…

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