Category: google

How Amazon Today is making instant commerce possible with Same-Day Delivery and in-store pickup fulfillment for local stores. Successful brands connect with buyers across multiple channels, provide a seamless customer experience and harmonize digital and physical operations. Retailers should not underestimate the importance of an omnichannel strategy: A 2024 report shows that 75% of shoppers use both digital and physical touchpoints throughout their customer journey. This trend will only grow as it becomes easier to bridge physical and digital spaces. To tap into this demand, brick-and-mortar businesses have used local inventory ads…

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Leverage your existing search expertise on a new performance marketing platform. Are you a search marketer looking to expand your reach and drive even more impactful results? Look no further. Join us for How Search Marketing Turned the Tide for CTV Audience Targeting and learn how your existing search marketing expertise can be a valuable asset on this powerful advertising platform. Connected TV (CTV) has a new feature that you may recognize right away: keyword targeting. This Search Engine Land webinar will show you how CTV fits seamlessly into your search strategy and how to use…

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Google’s Video Enhancement feature sparked concerns among advertisers about automated adjustments and potential loss of creative control. Google Ads is rolling out a new Video Enhancement feature for Performance Max (PMax) campaigns. This feature aims to improve video ad performance through automated adjustments. Why we care. The feature is designed to optimize video creatives, but you may not want to give Google this level of control. So, depending on many caveats, it may be worth testing. What’s happening. Advertisers reported seeing this feature in some campaigns, with the option being automatically opted-in by…

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A comprehensive guide to developing a paid search strategy that drives results at every stage of the customer journey. A successful Google Ads PPC strategy involves more than just picking a few keywords. It requires a structured plan that aligns with your business goals, optimizes your budget and uses data to boost performance. Whether your audience is solution-aware or problem-aware, understanding the nuances of each stage in the sales funnel and selecting the right Google Ads campaign types is essential. In this article, “solution-aware” refers to people who know a solution exists, while…

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Meta’s data restrictions aim to enhance privacy but may complicate ad targeting and potentially pause ads with highly targeted UTMs. Meta is implementing new data restrictions in its Business Tools, which could potentially affect how businesses target ads and measure performance. Why we care. This move reflects Meta’s ongoing commitment to privacy, but could complicate ad targeting and reporting for you. Key changes. Automatic restriction of certain URL parts and custom parameters. Potential pausing of ads using highly targeted UTMs. Altered monitoring in Events Manager. Impact on businesses. Custom audiences may…

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You can now compare your performance across key metrics with industry peers, providing crucial context for strategic decision-making. Google rolled out a significant update to Google Analytics 4 (GA4), allowing users to compare their performance with other businesses in their industry. Why we care: This new feature will provide valuable context for advertisers trying to understand their performance relative to their peers, potentially informing strategic decisions and goal-setting. How it works. Users can access benchmarking data if their property has the “Modeling contributions & business insights” setting enabled in Admin > Account Settings. Benchmarks…

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The new feature delivers category-level insights, offering actionable recommendations to optimize campaigns. Google Ads added a new Categories tab under the Products section. It appears to pull from the google_product_category attribute. Why we care: These ecommerce insights may give you a clearer view of performance metrics, demand trends and actionable recommendations to drive more clicks and sales. How it works: Performance insights: Understand what’s driving success in your campaigns and where improvements can be made. Demand trends: Stay ahead by spotting shifts in consumer interest at the category level. Actionable recommendations: Get tailored suggestions for boosting your…

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Google’s Search Ads 360 now offers Microsoft automated bidding integration, enabling advertisers to optimize campaigns. Google is launching a beta program that allows advertisers to activate Microsoft automated bidding within Search Ads 360 bid strategies. Why we care. Enterprise advertisers can now optimize their campaigns across multiple search engines more effectively, potentially increasing conversions by 5%. How it works: Microsoft automated bidding optimizes bids at the auction level in real-time. Advertisers can use Floodlight conversion data to enhance performance on Microsoft search and shopping campaigns. Campaigns can be included in cross-channel…

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Google extends Hotel Ads commission bidding sunset to February 2025, giving advertisers more time to adapt strategies amidst evolving privacy standards. Google announced a grace period for its planned phase-out of commission-based bidding in Hotel Ads campaigns. The new deadline is Feb. 20, 2025 Why we care. This extension gives hotel advertisers more time to adapt and carefully plan and implement new bidding strategies to ensure uninterrupted campaign performance. Key details: Existing Hotel ads campaigns using commission-based strategies will continue until Feb. 20, 2025. Reconciliation for commissions (per stay) available until Nov.…

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Digital marketers highlight uncertainties about long-term implications, potential market disruptions, and challenges in determining meaningful penalties. Yesterday the ruling passed that Google is a monopoly after the 10 week trial that occurred last year. Here are the key reactions from search advertisers: Google’s Appeal and the Future Legal Battle Julie Bacchini, president and founder, Neptune Moon, underscores that while the court ruling declaring Google a monopoly is significant, the real impact will emerge during the remedy phase and Google’s inevitable appeal. “Google will appeal (and they said they will in their comically bad statement…

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