Category: google

Google Ads (formerly known as AdWords) has always had frequent product updates, but with the ongoing improvements in machine learning (ML), it seems that every month brings new automated features, in addition to the manual features we’ve come to expect. These automations are exciting because they promise similar results with less work. But machines can’t do everything pay-per-click (PPC) professionals can, and machines and humans are often at their best when they work together. So, to help you better understand what is possible with today’s crop of Google Ads automated…

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Google told us earlier that two News publisher features is going away. Specifically the ability to highlight mobile apps in the Google News Publisher Center and News crawl error tool on Search Console. Well, when we reported it and days after as well, the News crawl error tool on Search Console was still there. Now, as of today, you can no longer see your crawl errors in Google Search Console specific to news sites. Here is what it looked like a couple weeks ago: I should note, the Google News…

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If you missed the changes Google made late last year on labeling country services, you’re not alone. Contributor Patrick Stox goes through the update and explains why you’re seeing a better experience for local users. In October 2017, Google announced it had updated the way it labeled country services on the mobile web, the Google app for iOS and desktop Search and Maps. From Google: Today, we’ve updated the way we label country services on the mobile web, the Google app for iOS, and desktop Search and Maps. Now the choice…

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Science fiction writer Octavia E. Butler has been recognized on the Google home page in the United States on what would have been her 71st birthday. Over her almost 40-year writing career, she won countless awards for her work in science fiction, including the Hugo and Nebula awards, and she was the first science fiction writer to receive a MacArthur Fellowship. She fought depression and other illnesses, and according to Google, that was where she found her strength. Google said her “extreme shyness, tall build, and mild dyslexia all contributed…

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Replying to common messages received via your Android device will soon be a lot easier. Google is developing an app that will give you a selection of preformatted responses allowing you to reply with just one click of a button. The new project is aptly named “Reply,” which can be viewed as the mobile version of Google’s Smart Reply feature that is available in Gmail and Allo. The upcoming app, which will be initially available to Android users, will use artificial intelligence to automatically create response suggestions to inbound messages.…

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Google has announced a new search feature designed to help would-be college students find the right school for them. When you search for college-related topics on the engine, Google will now show you more ways to “explore educational options and find a college that meets your needs.” As part of its effort to give searchers a complete picture, Google will display the cost of going to college for both parents and students, showing information about the average cost after student aid is applied, including breakdowns by household income. Additionally, results will show “graduation…

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Later this year, Google will celebrate its “official” 20th birthday. To acknowledge Google’s two decades of providing services used by most people around the world on a daily basis (not to mention being the primary reason so many of us are employed in search marketing), we’re kicking off a series of articles covering the history of internet search. In addition to recounting the legacies of some of the first online information seeking tools, I’ll also be tracking down many of the key players who laid the foundations for our industry…

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The label is showing on some text ads with AMPed landing pages. Google has been running a test to serve AMP-enabled landing pages from mobile Search ads for just over a year. Now Google is experimenting with showing the AMP lightning icon next to the description in some of those text ads. Below is an example of the test, spotted by a reader, running on an ad for Event Tickets Center, which has been participating in the AMP test from the beginning.   This is just a test for now,…

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Google has announced that the Google My Business Agency Dashboard is launching today. We had heard that this feature was coming a month ago, and now it is live. The Agency Dashboard lets local marketing agencies and local SEOs manage multiple listings in a more efficient and productive manner. If you are an agency, you can register here to gain access to the new dashboard. Here are the features available within the new Agency Dashboard: Manage all your locations under one account; there is no longer a limit of 100 locations per account in this…

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Tom Longboat was a dominant long distance runner in his time. In fact, he was the dominant long distance runner throughout most of his professional running career. He was born and lived in Ontario, Canada, and Google wants to celebrate his life on his would-be 131st birthday with a Google Doodle on Google US and Google Canada. Tom Longboat was nicknamed “bulldog of Britannia” and he also was a fighter for the Air Force and the Canadian army. He served as a dispatch runner in World War I. He had…

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