Category: google

A recent study by the digital marketing agency Amsive documented a notable change in Google’s search results rankings over the last year. The study found that Google is surfacing more ecommerce websites and sites featuring user-generated content while reducing the visibility of product review and affiliate marketing sites. Here’s a look at the findings and the implications for online businesses if the shifts continue. Ecommerce Dominance In Search Results The study found a marked increase in ecommerce sites appearing in top search positions for many commercial queries. Keywords that previously returned results…

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Highlights Google launched custom event data import for GA4. Allows combining external data with GA4 data. Enables more comprehensive reporting and analysis.Google announced a new feature for Google Analytics 4 (GA4), rolling out support for custom event data import. This allows you to combine external data sources with existing GA4 data for more comprehensive reporting and analysis. Google’s announcement reads: “With this feature, you can use a combination of standard fields and event-scoped custom dimensions to join and analyze imported event metadata with your existing Analytics data. You can then create custom…

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Google published a case study that shows how using structured data and following best practices improved discoverability and brought more search traffic. The case study was about the use of Video structured data but the insights shared are applicable across a range of content types. How CDNs Can Cause Indexing Problems One of the interesting points in the case study is about an issue related to how CDNs can link to image and video files with expiring URLs. The new documentation specifically mentions that it’s important that the CDN uses…

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Google is enabling Restricted Data Processing and honoring user opt-outs via Global Privacy Controls signals in light of new state laws. Restricted Data Processing (RDP) (which is when Google limits how it uses data to only show non-personalized ads) for new state laws: Google will update its ads terms to enable RDP for these states as their laws take effect. This allows Google to act as a data processor rather than a controller for partner data while RDP is enabled. No additional action required if you’ve already accepted Google’s online…

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Duda added new features to their AI Assistant tools that makes it easier for digital agencies to scale and handle more clients Duda has announced the addition of new AI assistant features that help digital agencies scale their website creation and optimization, making it easier for them to handle more clients without increasing costs. Duda Website Builder For Digital Agencies Duda is a proprietary website builder platform created specifically for digital marketing agencies that allows them to scale and take on more clients without having to hire an army of…

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While it wasn’t as dramatic a drop as first reported, Google has been consistently losing U.S. search market share since August 2023. Inaccurate data. For U.S. search market share in April, here’s what Statcounter was showing just a few days ago: Google fell to 77.52%, down from 86.94% in March and down from 88.88% year-over-year (YoY). Microsoft Bing grew to 13.05% in April, up from 8.04% in March and up from 6.43% YoY. Yahoo grew to 7.3%, up from 2.48% in March and up from 2.33% YoY. Revised data. Here are the…

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Highlights Google Ads introduces “Solutions” for simplified campaign management and automation. “Solutions” offers customizable templates for various advertising tasks, accessible to all skill levels. Advertisers can easily create, monitor, and modify “Solutions” to optimize their campaigns efficiently.   Key Features Of Solutions Solutions offers a range of customization options for generating reports, allowing you to filter data by various dimensions such as campaign, ad group, or keyword. Advertisers can also set flexible budgets, manage negative keyword lists across their accounts, sort data by metric, and export reports in formats like…

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