Category: google

Learn when and how to apply Manual CPC, Maximize Clicks, Target Impression Share, and Smart Bidding to meet your Google Ads campaign goals. Even experienced PPC advertisers can struggle with bid strategies in Google Ads. There are over half a dozen options, each serving different objectives and use cases. You can easily lose track of when to use what. Each bid strategy gives Google’s systems a different mandate around spend, target metrics and profit. Media buyers constantly bounce from one bid strategy to the next, and it’s not uncommon for a campaign…

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Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP). Why we care. Google cautioned that neglecting these steps promptly could adversely affect campaign performance, impacting both reach and return on investment. Next steps. If you or your technology partners utilize Google APIs/SDKs to share audience data with Google, you must…

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Marketers can mix AdSense data with other site metrics, like traffic sources and user behavior, to get better insights. Google AdSense accounts can now be linked to Google Analytics 4 (GA4) properties. This integration allows your AdSense data to appear in GA4 reports and explorations for a more comprehensive analysis. Why we care. By combining AdSense data with GA4 metrics like traffic sources and user behavior, advertisers benefit from more detailed insights, enabling them to spot patterns, enhancing their ability to optimize ad revenue. Getting started. If you’re using GA4 subproperties…

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The platform’s next move in transitioning to real-time bidding auctions for publishers will be implemented in January. Google Ads will stop responding to multicall requests within hybrid setups from January 2024. The announcement comes as the platform continues its gradual transition from waterfall to real-time bidding auctions for publisher apps. Why we care. Publisher apps must ensure they comply with the updated rules, as Google Ads has issued a warning that it will cease purchases from publishers deliberately evading multicall detection. Risks of non compliance. Starting January 20, 2024, Google Ads…

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This news follows allegations in an Adalytics report about Google’s ads appearing alongside potentially harmful content. Google is allowing advertisers to opt out of the Search Network. This decision comes in the wake of an Adalytics report claiming that Google search ads appeared on inappropriate non-Google websites through the search partner sites, creating potential risks for brand safety. The flagged websites referenced in the research contain pornographic, sanctioned and pirated content. Although Google refuted the claims, it acknowledged the need for improvements and customer satisfaction. This led to the introduction of the…

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Google kept busy this year with a slate of releases. Here’s what worked, what fell short, and what’s still needed from a B2B perspective. As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. Between Bard/SGE headlines and antitrust lawsuit admissions of auction gaming, Google has produced its usual share of releases. Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing.…

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Merchants needing access to these features should stick with the classic mode of GMC Next until Google invites them to migrate. Google Merchant Center Next will support rules and supplemental feeds early next year. The predecessor version, Google Merchant Center, is still used by some advertisers and already supports these new features. Google Merchant Center Next (GMC Next), a simplified version of Merchant Center, was unveiled in May. Advertisers that haven’t transitioned to GMC Next and want access to the rules and feeds should not upgrade to GMC Next. Those who…

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Some business owners are receiving emails from Google requiring them to reverify their listings within three-weeks or their listings will be removed from Google Maps and Google+ Local. The emails contain the subject, “Action Required: You have 3 weeks to save your Google Places Listing.” It is unclear how many businesses have received this notification […] Some business owners are receiving emails from Google requiring them to reverify their listings within three-weeks or their listings will be removed from Google Maps and Google+ Local. The emails contain the subject, “Action Required:…

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Searches for local services grew more than 25% YoY across European countries. Google’s Local Services Ads (LSAs) program is now rolling out in Europe. It will initially be available for 16 home services categories (not professional services) in 10 countries: Germany, UK, France, Austria, Belgium, Ireland, Italy, Netherlands, Switzerland and Spain. 16 home services verticals. The featured home services verticals include Appliance Repair, Carpet Cleaning, Electricians, Garage Door Installation and Repair, House Cleaning, Lawn Care, Movers, Pest Control, Plumbers, Roofers, Water Damage Restoration, Window Cleaning, Window Repair, Junk Removal and Tree…

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CNIL in France refuses to compromise on demand that Google remove all Right to Be Forgotten content from its entire index. The French privacy authority, the Commission Nationale de l’informatique et des Libertés (CNIL), has taken an extreme and potentially dangerous position that unwittingly supports internet censorship. CNIL, and others in Europe, have repeatedly demanded that links expunged from the search index under Europe’s “Right to Be Forgotten” law (RTBF) be removed from all of Google’s indexes globally. The position is based on the notion that individual country domain removals…

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