Category: google

Google said this is currently an experiment but will share more details on how publishers can participate later. While most classrooms were off for the holiday break, Google was spotted testing homework practice problems and quizzes directly in its search results. The special search results seem to come from Toppr, BYJU’S and other after-school learning software companies. What it looks like. Here is a screenshot we were able to trigger in Google search on mobile for the term [physics]. As you can see, it shows a question and then multiple choice answers, with…

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What to consider before Google starts passing the taxes onto advertisers in November. Google notified advertisers Tuesday of new fees coming for ads that run in the UK, Turkey or Austria. The company is passing on the new digital services taxes (DST) in the three countries. What’s changing? Starting November 1, advertisers running ads in these countries will be charged an additional: 2% in the UK. 5% in Austria. 5% in Turkey. In addition, “The new fees will be subject to any taxes, such as sales tax, VAT, GST, or QST…

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Track and optimize to custom metrics tailored to your goals at all levels of your campaigns. Custom columns in AdWords can help marketers get more detailed insights into how their campaigns are performing based on non-standard metric targets. Now, advertisers can create and track custom metrics at the keyword and ad levels in addition to the campaign and ad group levels, which have been available since 2014. As with just about every other new addition to the interface, this update is available only in the new AdWords “experience.” Custom columns are now…

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New campaign finance rules require near real-time disclosure of data. Google will pause state and local political ads in the state of Washington, according to an article appearing in GeekWire. That’s in response to a new campaign finance law that requires near “real-time disclosure of detailed information about election ads in response to public records requests.” Here’s what Google said in its AdWords policy update: Starting June 7th, 2018, ads related to ballot measures and state and local elections in the state of Washington, U.S.A., will not be accepted. Notifications will be sent…

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Google also stressed the importance of authentic content in an AI world and thinking about satisfying the people who find your content. The key to your SEO success is publishing authentic content and thinking about ranking in terms of concepts, rather than individual signals. That’s according to Googlers Martin Splitt, John Mueller and Danny Sullivan in the latest Search Off the Record episode. The group discussed ranking updates and systems, content, the importance of user-centricity and more. Why we care. Google’s algorithm is a recipe and we want to know all…

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John Mueller, a Google search advocate, has thrown cold water on one of the most enduring SEO beliefs: that outbound links impact SEO. Websites commonly link to high-traffic, authoritative websites in an effort to boost their own search engine rankings. In response to a question on Reddit about the practice, Mueller set the record straight, saying it was one long-running myth: Nothing happens. Why should it? This has been one of those things that SEOs have claimed / hoped since literally decades. “Here’s my affiliate site about handbags – and here’s…

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Two weeks ago Google confirmed its link report had reporting issues, those reporting issues are now resolved. Google has fixed the issues with the Search Console link report we reported a couple of weeks ago. The issue was the number of links being reported dropped drastically for some site owners. Resolved. The issue is now resolved. I noticed the links increasing in the report this morning, and then John Mueller, Google’s Search Advocate, confirmed, saying, “Yeah, I think it should be ok now.” Reporting glitch only. Google wanted to clarify that this was “just a reporting…

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Web Stories is being expanded to show in more Google areas. Google announced it is now bringing the Web Stories feature (previously known as AMP Stories) to Google Discover. So not only can you find Web Stories in Google Search and some other supported platforms, it is now also going to surface in Google Discover – in the Google iOS and Android app. The announcement. Google said “Today we are bringing visual and immersive Web Stories to Discover which is part of the Google app on Android and iOS. The Stories carousel, now available in the United…

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The new feature will launch on YouTube in the U.S. first. Google is adding new user controls for alcohol and gambling ads. The new feature, announced Thursday, will launch first on YouTube in the U.S. It will then roll out to Google ads and other countries next year, the company says. “We’ve heard feedback that some people would prefer to limit ads in certain categories like alcohol, so today, we’re launching a new control in Ad Settings, enabling people to see fewer alcohol ads, with gambling as an additional option,”…

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Plus, Google Ads Auto Applied Recommendations explained Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and some changes are coming to your daily newsletter, Starting this week, you’ll be hearing from different Search Engine Land team members each day. We each have different backgrounds, areas of expertise, personalities, and points of view, and…

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