Category: google

Google also stressed the importance of authentic content in an AI world and thinking about satisfying the people who find your content. The key to your SEO success is publishing authentic content and thinking about ranking in terms of concepts, rather than individual signals. That’s according to Googlers Martin Splitt, John Mueller and Danny Sullivan in the latest Search Off the Record episode. The group discussed ranking updates and systems, content, the importance of user-centricity and more. Why we care. Google’s algorithm is a recipe and we want to know all…

Read More

John Mueller, a Google search advocate, has thrown cold water on one of the most enduring SEO beliefs: that outbound links impact SEO. Websites commonly link to high-traffic, authoritative websites in an effort to boost their own search engine rankings. In response to a question on Reddit about the practice, Mueller set the record straight, saying it was one long-running myth: Nothing happens. Why should it? This has been one of those things that SEOs have claimed / hoped since literally decades. “Here’s my affiliate site about handbags – and here’s…

Read More

Two weeks ago Google confirmed its link report had reporting issues, those reporting issues are now resolved. Google has fixed the issues with the Search Console link report we reported a couple of weeks ago. The issue was the number of links being reported dropped drastically for some site owners. Resolved. The issue is now resolved. I noticed the links increasing in the report this morning, and then John Mueller, Google’s Search Advocate, confirmed, saying, “Yeah, I think it should be ok now.” Reporting glitch only. Google wanted to clarify that this was “just a reporting…

Read More

Web Stories is being expanded to show in more Google areas. Google announced it is now bringing the Web Stories feature (previously known as AMP Stories) to Google Discover. So not only can you find Web Stories in Google Search and some other supported platforms, it is now also going to surface in Google Discover – in the Google iOS and Android app. The announcement. Google said “Today we are bringing visual and immersive Web Stories to Discover which is part of the Google app on Android and iOS. The Stories carousel, now available in the United…

Read More

The new feature will launch on YouTube in the U.S. first. Google is adding new user controls for alcohol and gambling ads. The new feature, announced Thursday, will launch first on YouTube in the U.S. It will then roll out to Google ads and other countries next year, the company says. “We’ve heard feedback that some people would prefer to limit ads in certain categories like alcohol, so today, we’re launching a new control in Ad Settings, enabling people to see fewer alcohol ads, with gambling as an additional option,”…

Read More

Plus, Google Ads Auto Applied Recommendations explained Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and some changes are coming to your daily newsletter, Starting this week, you’ll be hearing from different Search Engine Land team members each day. We each have different backgrounds, areas of expertise, personalities, and points of view, and…

Read More

Plus, how to get your speaking pitches noticed Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, Did you attend SMX Report last week? Before we get into that, first allow me to introduce myself. I’m Kathy Bushman, Director, Events Content at Third Door Media. That means I work closely with our editorial team…

Read More

The page experience update will now gradually rollout in mid-June and won’t be fully live until the end of August. Google announced that it is postponing the rollout of the page experience update, specifically the ranking change, from May 2021 to be a gradual rollout that won’t start until mid-June 2021 and won’t be fully rolled out until the end of August. Google is pushing off the rollout timeline for this update to “help you continue to make refinements to your website with page experience in mind,” the company said. Truth is, I suspect most site owners who…

Read More

Some features may increase competition in travel ads, while others make ad creation and support easier for PPC marketers. With the unpredictability of travel last year, Google made adjustments to help both advertisers and searchers adapt. Now, travel- and tourism-related businesses are expecting a dramatic increase in search volume and bookings due to the pent-up demand for … well, just getting the heck out of our houses after a year in lockdown. At Google Marketing Live, Google announced three new travel products and updates to help partners capture this increase…

Read More

This update impacts both web and image results and is a global update. Google has released the second part of the “spam update” today, June 28. The update comes after part one rolled out on June 23. “The second part of our spam update has begun today, and it will also conclude later today unless we share otherwise,” Google said. Impact. Both parts of this spam update were “global” updates that targeted both web results and image results, Danny Sullivan of Google told us. The announcement. Here is Google’s two part announcement: Lots…

Read More