Category: google

Plus, how to get your speaking pitches noticed Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, Did you attend SMX Report last week? Before we get into that, first allow me to introduce myself. I’m Kathy Bushman, Director, Events Content at Third Door Media. That means I work closely with our editorial team…

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The page experience update will now gradually rollout in mid-June and won’t be fully live until the end of August. Google announced that it is postponing the rollout of the page experience update, specifically the ranking change, from May 2021 to be a gradual rollout that won’t start until mid-June 2021 and won’t be fully rolled out until the end of August. Google is pushing off the rollout timeline for this update to “help you continue to make refinements to your website with page experience in mind,” the company said. Truth is, I suspect most site owners who…

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Some features may increase competition in travel ads, while others make ad creation and support easier for PPC marketers. With the unpredictability of travel last year, Google made adjustments to help both advertisers and searchers adapt. Now, travel- and tourism-related businesses are expecting a dramatic increase in search volume and bookings due to the pent-up demand for … well, just getting the heck out of our houses after a year in lockdown. At Google Marketing Live, Google announced three new travel products and updates to help partners capture this increase…

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This update impacts both web and image results and is a global update. Google has released the second part of the “spam update” today, June 28. The update comes after part one rolled out on June 23. “The second part of our spam update has begun today, and it will also conclude later today unless we share otherwise,” Google said. Impact. Both parts of this spam update were “global” updates that targeted both web results and image results, Danny Sullivan of Google told us. The announcement. Here is Google’s two part announcement: Lots…

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And, you’re no longer allowed more than one ClaimReview element per page. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, in one of our featured stories below, I covered how Google decides to rank different vertical search elements, such as the image carousel or news box, in the search results. Gary Illyes explained…

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The company says the operation affected less than $10M in ad spend and deploys new tactics to fight it. In a report Tuesday, Buzzfeed News concluded an investigation into a widespread ad fraud operation that involved more than 125 Android apps and websites. What happened. Buzzfeed’s report says that a company called We Purchase Apps scooped up apps and companies from developers and connected them into a network of front and shell companies in Cyprus, Malta, British Virgin Islands, Croatia, Bulgaria, and other locations. Many of the affected apps are targeted to kids or…

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These bugs lead to some pages being removed from the Google search results or the stars being removed from the Google search results. Google has confirmed it is fixing two search related bugs that impact what is shown and displayed in the Google search results. The issues are with review stars showing in the search results and how Google processes soft 404 documents. The two issues seem to be unrelated but are both being addressed and fixed by Google. Soft 404 bug leading to de-indexing issues A couple of weeks…

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Plus, trying to get shadow banned on Insta for science Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and I’m trying to work from a coworking space this week. It’s strange, to say the least. Everyone is social-distancing… together? As an introvert, it can definitely feel like a lot sometimes, but I’m making…

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Project Magi will help searchers complete transactions while incorporating search ads on the page. Google is in the process of building an “all-new search engine” powered by its new A.I. technology while at the same time working on adding new A.I.-based features to its current search engine under the project name Magi. “The new search engine would offer users a far more personalized experience than the company’s current service, attempting to anticipate users’ needs,” the NY Times reports. New Google search engine Google has put a team of designers, engineers and…

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Artificial intelligence encompasses multiple concepts, deep learning is a subset of machine learning, and natural language processing uses a wide range of AI algorithms to better understand language. The world of AI and Machine Learning has many layers and can be quite complex to learn. Many terms are out there and unless you have a basic understanding of the landscape it can be quite confusing. In this article, expert Eric Enge will introduce the basic concepts and try to demystify it all for you. This is also the first of…

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