Category: google

That’s a wrap, the second Google algorithm update this month is done rolling out. Google has confirmed that the December 2022 link spam update is now finished rolling out. The update took 29 days to roll out, starting on December 14, 2022 and ending on January 12, 2023. Google has posted it was completed today, January 12. What is a link spam update. A link spam update looks to neutralize, or no longer count, links that Google finds to be spammy and against Google’s guidelines. Google wrote that this launch “may change as spammy links are neutralized…

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CBD advertisers in California, Colorado, and Puerto Rico can apply for certification beginning in January. On January 20, 2023, Google will update its Dangerous Products and Services and Healthcare and Medicines ads policies to allow for the promotion of FDA-approved pharmaceuticals containing cannabidiol (CBD) and topical, hemp-derived CBD products with THC content of 0.3% or less in California, Colorado, and Puerto Rico. Why we care. If you’re a brand or advertiser for CBD products in the three approved locations, the new policies will allow you to advertise if you are certified by Google. Advertisers…

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Earlier this year Google announced another change to Local and Smart Shopping campaigns. Well, that time – and tool – has come. Google has just announced the Performance Max self-upgrade tool for Smart Shopping and Local campaigns. How to self-upgrade. You can self-upgrade your Smart Shopping and Local campaigns by navigating to the notification in your ads dashboard, the Recommendations page, or the Campaign page. Preserving historical data. When your campaigns are self-upgraded, all historical campaign performance from your previous campaigns will carry over, eliminating the need to go back into the…

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Adding @bookmarks, @history or @tabs into your Chrome address bar should help speed up your searches in these categories. Google Chrome is adding shortcuts to the address bar on desktop that will help you search through your bookmarks, history and tabs. Why we care. Search marketers do a lot of searching – and I’m pretty sure in our profession it’s illegal not to have dozens (hundreds?) of tabs open at a time. These additions to Google Chrome hopefully will make it a bit easier for you to search directly for the…

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The program will give publishers an opportunity to monetize their most engaged users. Google has just started testing a new rewarded ad beta program for publishers to serve their players long-form, playable ads. How it works. As described by WebmasterWorld.com, “The Rewarded Ad Gate beta program will give you an opportunity to monetize your most engaged users. If a user frequently visits your site, you’ll have a way to collect additional ad revenue.” 1. The Rewarded Ad Gate will be displayed to a visitor on their fifth-page view of each month.…

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Jerry Dischler becomes the new head of Google Ads, Gomes takes over Google Education, while Google veteran Jen Fitzpatrick takes on engineering. Google announced several major personnel changes Thursday. They involve search, engineering and ads and the internal promotion of some Google veterans to new roles: Prabhakar Raghavan, Jerry Dischler, Jen Fitzpatrick and Ben Gomes. Ben Gomes moves from Search to Education Gomes isn’t leaving Google; he’ll be taking on a new role connected to various Google education and learning initiatives: Google for Education, Google Scholar and education search, as well as Google Arts…

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Multisearch for food, Google Lens translation, AR beauty and shoes, Maps live view search and more. Google has announced a boatload of new search features across Google Search, Google Lens, Shopping and Maps all aimed at bringing search to more users in more helpful ways. These improvements cross over Multisearch, Google Leons, Google Shopping and Google Maps. Note that some of these were announced at the Search On event a few months ago. Find food through Multisearch See a food dish you think looks tasty and it makes you hungry? Well, now…

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Yep, it is all about the Page Experience update and core web vitals when it comes to Google’s ranking alogrithms. In the history of Google page speed ranking algorithms, we had three different announcements. Most recently we had the page experience update from 2020 that uses core web vitals, in 2018 we had the Google page speed update, and then in 2010 we had the Google site speed update. Google only uses core web vitals. Google’s John Mueller confirmed on Twitter that Google now only uses the most recent update for page speed ranking, specifically the page…

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After about a month, Google has finally fixed the bug where query data was not showing in Universal Analytic’s Search Console query report. Google has fixed an issue where the Search Console query report in Google Analytics 3, aka Universal Analytics, was not populating. The data stopped coming in as of October 1st but the other day, Google fixed the issue and backfilled the data in the report. I have verified, the data is now fully populated in the Search Console queries report in Universal Analytics 3. What was the issue. Google…

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Google said this it to make the ad label more distinguishable from the organic search results. Google is rolling out a new search ad label, replacing the black “Ad” label with a new bold black text “Sponsored” label. This is rolling out in conjunction with the new site names and larger favicons in the mobile search results, Google announced. What is looks like. Here is a screenshot of the new bold black “Sponsored” text ad label for the Google Ads: Why the change. Google said this is to help “make sense of the information…

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