Category: Latest News

Microsoft is continuing its commitment to providing customers self-repair options, with the Surface Pro 9 marking a major change. Companies across the industry are slowly embracing self-repair options amid pushback from customers and legislators alike. While Microsoft is one of the companies that has expressed commitment to the trend, iFixit says the new Surface Pro 9 may be a real turning point. Whereas previous Surface models received a score of 1 out of 10, the Surface Pro 9 receives a “respectable 7 out of 10.” The device lost points because…

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The new app enables U.S. merchants of all sizes to directly integrate their store and sync catalogs. The new app will allow BigCommerce users to create shopping ad campaigns on Snapchat. The app was launched in the US and will extend to additional markets sometime next year. How it works. Brands and advertisers can optimize campaigns using the Snap Pixel to track conversions and measure results, view and analyze campaign performance across all ad accounts, and ensure campaigns are meeting their target goals. Snap recently partnered with Amazon for a new AR shopping experience, and…

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Learn how to deliver highly-personalized experiences with quality data. To achieve the most ROI from your customer data, you need a strong foundation. Creating a precise golden record for each consumer with enriched data, a full contact graph and a full identity graph provides the context your brand needs to differentiate based on CX. Precise data includes both first-party data as well as third-party data to enrich your total understanding of each consumer. If your brand lacks a pristine golden record for each customer, join John Nash, chief marketing and…

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The new editing and photo tools give creators more freedom over the content they post. But the updates aren’t quite original. TikTok has just announced Photo Mode, as well as seven new editing tools for creators. Let’s take a look. What’s new. The seven new editing features are now available in the US and most regions globally. These tools allow creators to adjust their clips right in the TikTok platform. Edit clips: Stack, trim, and split video clips Edit sounds: Cut, trim, and set the duration for sounds Edit and position text: More easily edit,…

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Engineers are contributing to the project aimed at helping people find nearby drive-through COVID-19 testing sites. The President of the United States announced during a press conference Friday that the White House is partnering with Google to build a website to help people find a coronavirus testing site. The site will give users a symptoms testing quiz and then if the site determines you should be tested, it will direct you to drive through COVID-19 testing clinics. Details have since emerged that this will be a pilot program from Alphabet…

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Google CEO Sundar Pichai faced the ire of Google employees over the company’s cost-saving measures. Like many companies in the tech industry, Google has been slowing hiring, cutting costs, and has left the door open to layoffs over economic fears. According to CNBC, employees are not impressed with the company’s actions and made that clear to Pichai in an all-hands meeting this week. One of the more popular questions Pichai was asked was why the company is “nickel-and-diming” employees when “Google has record profits and huge cash reserves.” The “nickel-and-diming” was a reference…

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The new Google tag is an expansion and rebrand of the existing global site tag. It will require less coding and offer new capabilities. Google has just announced the Google tag – a simple, centralized, reusable tag that’s built to improve data quality and adopt new features without having to modify and install more code. The Google tag is an upgrade and rebrand of the global site tag. What is the Google tag. The new Google tag is a single, reusable tag built on top of your existing gtag.js implementations. Google…

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A new policy allows ads related to sports betting to show on mastheads, which are visible on desktops, mobile phones, and tv screens. YouTube is now allowing sports betting ads to serve on the masthead as long as the ads comply with the related gambling and games policy. Recent masthead updates. Additional masthead updates were released in June for alcohol and prescription drugs. Full-day masthead reservations were discontinued and replaces with more targeted options. The new CPM option allows mastheads to be more accessible to a broader market of advertisers. Read the announcement. You can…

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Product listings on Google Business Profile give advertisers and retailers a new way to promote in-store items. Retail businesses can now add in-store products to their Google Business Profile listings. How it works. When customers search for a Business Profile they can find a products carousel (on the Maps mobile app), or a carousel and “Products” tab if they’re using Google Search. With the “Products” tab, customers can:  Click a featured product card to view the product details. Click a product category to view an overview. Click a product within a product category…

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The platform aims to help shop merchants maximize performance through algorithm-led commerce offerings. Just one month after TikTok supposedly abandoned plans to bring shopping ads into the US, the social media video platform announced that it’s launching a new commerce ad suite called Shopping Ads. They will be testing three new ad formats including Video Shopping Ads, Catalog LIsting Ads, and LIVE Shopping Ads. Video Shopping Ads Video Shopping Ads will be placed in the For You page and allow advertisers to highlight products in their feed TikTok video ads. TikTok says…

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