Category: Latest News

Marketers must have the right walled garden and publisher relationships, linked to a strong identity foundation, in order to establish and sustain trusted consumer relationships. For years, cookies were the connective links that helped marketers understand and reach consumers, but no more. Navigating this uncharted terrain is doable though. The keys to success are privacy-friendly, identifiable connections and relationships with those who have them. Lots of factors have forced marketers to look beyond the cookie – from consumer privacy demands and California’s sweeping privacy law to the rise of so-called…

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The interactive ads are available in three sizes for mobile. Swirl, the mobile interactive display ad format that Google started testing last year is now available globally to Display & Video 360 customers globally. Users can rotate, zoom and expand 3D elements in Swirl ads. Brands that have been testing the ads include Purina, Nissan, Adidas and Belvedere Vodka, Google said in the announcement. How they work. If you have existing 3D assets, upload them to Google Web Designer and select one of the Swirl templates or build creative from scratch. You can also use…

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With streaming TV time at record levels, you can’t afford to leave Connected TV ads out of your holiday game plan. There’s no doubt about it: this year you need to add Connected TV to your holiday ad strategy. With total viewing time on Connected TV devices jumping 81% year-over-year, millions of shoppers will be spending more time streaming television than ever before. And while you may initially think that viewers are mostly tuning in to subscription options like Netflix or Disney+, it’s ad-supported Connected TV that’s getting a major chunk of…

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Plus, enabling YouTube video playback directly within Twitter may help content creators get more views. Google is testing a new feature that automatically detects products in videos and displays them, and related products, to viewers as a list, the company posted on its YouTube tests and experiments page yesterday. On Thursday, it also announced a new way to watch YouTube videos directly within Twitter on iOS. What are YouTube feature experiments? Occasionally, YouTube will test new tools and features with a small group of people for a limited time. These are known as…

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The digital marketing industry is hot right now and employees are looking to learn and grow by adopting new skills. It’s no surprise that the last couple of years have been hard on workers around the world. In the US alone, the “quit rate” reached a 20-year high and came to be known as the Great Resignation. Earlier this year we reported another anomaly dubbed the “Great Reshuffle” that saw 618,000 marketers leave their jobs in 2021. A report from LinkedIn predicted that this trend would continue well into 2022 with 24% of marketers looking…

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A new report by Committee to Unleash Prosperity economists says an antitrust bill making its way through Congress “will make inflation worse.” The American Innovation and Choice Online Act is a piece of antitrust legislation introduced by Senators Amy Klobuchar, Chuck Grassley, and John Kennedy. The bill’s aim is to reduce the influence of Big Tech and help level the playing field for smaller companies, as well as better serve consumers. According to the report by Dr. Arthur B. Laffer and John Barrington Burke, the bill will actually make things worse…

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The new features are aimed at helping brands and creators reach consumers through creative images and videos. Pinterest has launched a new ad format – Idea ads – and a new partnership tool allowing creators to tag brand partners in their content. Idea ads. The new Idea ads follow a similar format to Idea pins, which were launched last year. Similarly, Idea ads are an immersive, multi-page format designed for advertisers “to showcase ideas in action.” When shoppers click on the ads they’re taken to the brand’s website to view relevant information.…

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It is unclear if Twitter intentionally removed the attribute or not and even so, if Google would count links in Twitter posts. Twitter has removed the nofollow link attribute from Twitter posts, tweets, in its source code. It is unclear if Twitter removed this attribute on purpose or not and if even search engines, like Google, would value links from Twitter or not. Timing. According to Chris Silver Smith, Twitter removed the nofollow link attribute sometime in the past couple weeks or so. He said on Twitter “Twitter is apparently no longer…

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You may soon be able to subscribe to receive push notifications for tweets matching any search queries you want. You may soon have a new way to get push notifications from Twitter whenever someone’s tweets match a search query that you specify. The Twitter feature is called “Search Subscribe.” Twitter has not confirmed if or when the feature will roll out to users. It was first spotted by Dylan Rousse, an Android developer, in the latest pre-release version of Twitter’s mobile app. How it works. When you do a search in the…

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All is not what it seems with the company that labels itself a champion of privacy, with a security researcher finding that DuckDuckGo (DDG) whitelists Microsoft’s trackers. DDG has made a name for itself as a privacy-first company, building a search engine, browser extensions, and web browsers around the premise of protecting user privacy. Unfortunately, the company hasn’t exactly been forthcoming about the terms of its deal with Microsoft. Unlike Google, Bing, or Brave, DDG gets its search results from other engines, with the bulk of them coming from Bing. The company…

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