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Amazon Calls for Revitalizing the USPS

Amazon is throwing its weight behind efforts to revitalize the United States Postal Service, calling it the company’s “first and oldest business partner.” The USPS has been facing increasingly difficult times as a result of the digital transformation. With people relying more on electronic communications than letters, USPS revenue has dropped precipitously. The outlook is even worse, with the USPS estimating it will lose $160 billion over the next 10 years. The Postal Service Reform Act is bipartisan legislation that has been introduced in an effort to help the USPS…

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President Biden Signs Executive Order on Cybersecurity

President Biden has signed an executive order aimed at improving US cybersecurity in the wake of major attacks. The last few months have seen multiple high-profile, crippling cybersecurity attacks on US agencies and businesses. SolarWindsimpacted private and public organizations alike, with the full extentstill under investigation. Most recently, Colonial Pipeline was hit with a crippling ransomware attack, severely impacting fuel prices all along the East Coast. The threat is exacerbated by hacker groups that are state-sponsored, giving them access to the funds and technology needed to wreak havoc. In response, President Biden…

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Toyota Acquiring Lyft’s Self-Driving Division

Lyft has announced Toyota subsidiary Woven Planet is acquiring its self-driving division, Level 5. Autonomous driving is widely considered to be the next major evolution of the auto industry. Unfortunately, autonomous driving has been a difficult technology to crack for companies of all sizes. Tesla recently was called out by Consumer Reports for self-driving tech that’s easily fooled. Meanwhile, Level 5 was launched in 2017, with the goal being to have a majority of rides happen in self-driving vehicles by 2021. Instead, Lyft is now selling off its self-driving division after failing…

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Toyota Acquiring Lyft’s Self-Driving Division

Lyft has announced Toyota subsidiary Woven Planet is acquiring its self-driving division, Level 5. Autonomous driving is widely considered to be the next major evolution of the auto industry. Unfortunately, autonomous driving has been a difficult technology to crack for companies of all sizes. Tesla recently was called out by Consumer Reports for self-driving tech that’s easily fooled. Meanwhile, Level 5 was launched in 2017, with the goal being to have a majority of rides happen in self-driving vehicles by 2021. Instead, Lyft is now selling off its self-driving division after failing…

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New York Times Tech Workers Unionize

Tech workers at The New York Times have formed a union, part of an ongoing trend within the tech industry. Once nearly devoid of unions, the tech industry has seen growing support for unionization. Kickstarter employees unionized in early 2020, and Alphabet/Google employees unionized at the beginning of 2021. According to Katie Robertson, writing for the Times (of course): The group, a majority of which signed cards in support of the effort, of more than 650 employees includes software engineers, designers, data analysts and product managers. It will be represented by the NewsGuild of New York. NewsGuild membership already includes…

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Amazon now accounts for more than 10% of U.S. digital ad market revenue; Wednesday’s daily brief

Plus, Google’s new product leads and Yelp introduces a new diversity attribute for business profiles Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, here’s what I learned from last week’s #SEOchat that I had the honor of hosting. There wasn’t a consensus on the validity of SimilarWeb’s stat that nearly 65% of Google searches were zero-click:…

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Amazon Tries and Fails to Have Cameras Installed at Union Vote

As Amazon workers in Alabama vote on unionization, Amazon tried and failed to get approval to install cameras to watch ballot boxes. Amazon is notoriously anti-union, resorting to Pinkerton detectivesand illegal firings to discourage unionization efforts. When Alabama warehouse employees decided to vote on unionization, the company even put signs in bathroom stalls to pressure employees to vote no. Amazon’s efforts prompted investors to warn the company to back off its pressure campaign. In its latest effort, the company wanted to install cameras to watch the ballot boxes between counting. The National Labor Relations Board (NLRB) denied the company’s…

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Microsoft 365 Down, Microsoft Working On Fix

Microsoft 365 has been down for many users throughout Monday, with the company working on mitigation efforts. Shortly after 3:00, users started reporting issues with Microsoft 365, according to DownDetector. Users reported issues with virtually every aspect of Microsoft 365. The company confirmedthe issue, and how widespread it is. Any service that leverages Azure Active Directory (AAD) may be affected. This includes but is not limited to Microsoft Teams, Forms, Exchange Online, Intune and Yammer. Admins may also be unable to access the Service Health Dashboard. Microsoft has rolled out mitigation efforts,…

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Hyzon Motors Building Largest Hydrogen Fuel-Cell Factory In US

Hyzon Motors announced plans to build the largest fuel cell membrane electrode assembly (MEA) production line for commercial vehicles in the United States at its new Hyzon Innovation Center located in Bolingbrook, Illinois, just outside of Chicago. The company is a leading supplier of zero-emission hydrogen fuel cell-powered heavy vehicles. The MEA is the critical component of a fuel cell and accounts for about 70% of the cost of a fuel cell stack. MEAs are currently produced in Canada, Europe, Japan, Korea and China at commercial scale. Smaller scale MEA production in the United States has so far been a supply and…

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IBM Will Reach Net Zero Greenhouse Emissions by 2030

IBM has set a major new goal, planning on reaching net zero greenhouse emissions by 2030. Companies large and small are making climate change an important part of their agenda. Especially with the Biden administration bringing the US back into the Paris Agreement, companies can no longer afford to go about business as usual without also factoring in their environmental impact. IBM is the latest company committed to addressing climate change, with plans to reach net zero greenhouse emissions by 2030. “I am proud that IBM is leading the way…

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