Category: Latest News

Pinterest is doing everything it can to make shopping even better for its users. The visual sharing platform recently introduced Product Pins, Shopping Recommendations, and a new shortcut. These new features aim to provide its 250 million active Pinners with a more intuitive and streamlined shopping experience. The first of these features is the Shopping Recommendations area in the women’s fashion and home décor categories. Pinners who view a pin in these groupings will see a new section showing “products like this.” The company states the recommended pins are visually similar to…

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Instagram is set to start developing analytics tools that will inform companies what products are being bookmarked by users. The information can help brands in their ad targeting campaigns. Instagram formed a team in 2017 to transform the app into a conduit for online shopping. With that goal in mind, the team launched a new tool last month that allowed users to bookmark products that captured their interest. Now, Instagram is working on creating a tool that will tell brands which of their products are being saved. The company is…

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SEO expert Barry Schwartz released a video this morning stating that he sees “lots of signals” that the recent October 16 Google algorithm update was a “big one.” Barry also talked about a Webmaster Hangout this morning with Google’s John Mueller and a popular site owner who lost 60 percent of his traffic overnight. John and his team actually looked into this one in detail but offered no advice except to keep improving the site. Barry Schwartz on the Google October 16 algorithm update: Although Google won’t confirm it yet,…

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Web Push Notifications are the popup that appears on the screen of the user whenever they access any browser on their system. It is a marketing technique that is used to make the customers engage with your website. This process is the quickest and cheapest way to deliver a message to a recipient and advertising different types of concessions like discounts, sales, new product launches, and many other related things for the businesses. Web Push Notifications insist users go to the website and look over the whole process. It can…

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Stripe has just revealed that it will be offering businesses the capacity to make their own credit cards. The online payments company also announced that they will be using Mastercard and Visa as the operating networks for their new service, aptly called “Stripe Issuing.” The company explained that the service is “an API for creating cards and new business models” and can be utilized to develop a variety of credit cards, both physical and virtual. For instance, Stripe Issuing can be used to create expense cards with customized credit limits…

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Amazon has concluded its record-setting online shopping event this year. Called Prime Day, the 36-hour shopping period that ran from July 16 to July 17 was said to have surpassed Cyber Monday, Black Friday, and last year’s event. In a recent press release highlighting its success, the company didn’t disclose sales growth or exact figures but reported that Prime members bought more than 100 million products during the sales event. According to CEO of Worldwide Consumer Jeff Wilke, Prime Day was an opportunity to reward its members with the best deals and…

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Slack has become one of the most widely used team collaboration tools on the market due in large part to its flexibility. More than just a messaging platform, Slack offers a variety of customizable tools and apps to its over six million daily active users, two million of which are paid.  Among the tools that make Slack flexible and easy to use are chatbots. Called Slackbots, these chatbot assistants are integrated into Slack conversations. And contrary to what their name suggests, these bots do not slack off. They are designed to…

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Microsoft is gearing up for its yearly Inspire event and has drummed up interest with the announcement of a free version of Microsoft Teams. The Teams platform has been around since 2016 and 200,000 companies are now using it. However, the lack of a free version or a freemium tier and the $60 annual fee made it inaccessible to freelancers and small businesses. This oversight may have been costly, as small and medium businesses comprise more than 90 percent of businesses worldwide. Unlike Microsoft, Slack has had a free version…

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Google announced the release of a new ebook called The No-nonsense Guide to In-App Ads, which is designed to give you a comprehensive overview of in-app advertising. It covers eCPM, Fill Rate, Demand, Inventory, how businesses make money from advertising, how PPC works, a basic explanation of ad networks and how they can help you monetize your app, and how to choose the right ad network. This is the latest in Google’s “No-nonsense” series, which also includes ebooks on growing your app and app monetization. This one is obviously an…

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Small business owners understand how crucial it is to have a handle on their finances. Unfortunately, most small businesses can’t afford to hire a full-time accountant. However, a good accounting software makes it easier to monitor business accounts. It can also track expenses and bills, creates invoices, manages inventory and generates reports that help evaluate how a business is doing. There are several factors that one should consider when choosing accounting software. An interface that’s easy to navigate and understand is one such factor. Small business owners should also consider…

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