Category: Latest News

CHICAGO, Dec. 21, 2023 /PRNewswire/ — The Military transmit and receive module market size is projected to grow from USD 5.8 billion in 2023 to USD 7.7 billion by 2028, at a CAGR of 5.8% from 2023 to 2028 according to a new report by MarketsandMarkets™. A surge in demand for miniaturized and more efficient T/R modules and rising geopolitical tensions will drive the military transmit and receive modules market during the forecast period. Along with this, Research and & development in advanced surveillance technologies have also created lucrative provided opportunities in the military transmit and receive modules market.…

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SINGAPORE, HANOI, Vietnam and ABU DHABI, UAE, Dec. 18, 2023 /PRNewswire/ — ACX Group and the CÔNG TY CỔ PHẦN SẢN GAIO DCỊH TNÍ CHỈ CARBON ASEAN (CCPTA) – a member of the CT Group, are delighted to announce the signing of a Memorandum of Understanding (MOU) on 2 December 2023 to establish a partnership exploring the development of a carbon credit trading platform in Vietnam. The MOU envisages ACX and CCPTA leveraging their respective expertise to contribute to the creation of a sustainable and robust carbon credit market in Vietnam. The collaboration aims to address the pressing global challenges…

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Mindshare will handle audience and media strategy while Finn Partners will tackle public relations, with both appointments already in effect. Denny’s this week has appointed two new agency partners, naming Finn Partners its public relations and brand communications agency of record (AOR) and Mindshare its U.S. media AOR, according to a company announcement. Both took effect early this fall, with Finn taking over the role at the start of August and Mindshare at the start of October. The diner chain turned 70 this year and the new agencies are intended to help the…

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The “Healthy Planet Productions” campaign reanimates popular spots with new messages about the company’s progress around climate action. Dive Brief: Mars Inc. launched a campaign, “Healthy Planet Productions,” that reworks popular ads with new messages about the company’s progress around climate action. By voicing over old ads and using simple animation, the effort leaves a lighter environmental footprint, according to a press release. The campaign includes ads originally for Mars brands including M&Ms, Twix and Ben’s Original. The new spots will run in the U.S., U.K. and Mexico across Meta platforms and YouTube…

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Dive Brief: Toyota is leveraging Uber’s advertising options across both its Eats and ride-sharing platforms for a new campaign showcasing the 2024 Grand Highlander, according to information shared with Marketing Dive. Making use of Uber’s first-party data, Toyota Grand Highlander is offering a branded storefront on Uber Eats so busy parents can easily buy snacks or a meal. A playable ad in the Uber ride app lets users fill up the car’s trunk with as many objects as possible. As Uber continues to build out its advertising business in order to reach its goal…

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HONGKONG  , Dec. 11, 2023 /PRNewswire/ — On December 11, 2023, TSC Manufacturing and Supply LLC (“TSC”), based in Houston Texas, a wholly-owned subsidiary of CM Energy Tech Ltd., received the first order of land rig modernization contract from Petróleos Mexicanos (PEMEX) in the amount of US$13,211,970. This is the first of a series of orders under the bid won earlier by TSC. In July 2023, TSC successfully won the bid for two major projects from PEMEX with a total amount of US$163.8 million and has signed three framework agreements for equipment supply and services. The contracts will be valid for 30…

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Pop-Tarts announced it is building on its plans for the Pop-Tarts Bowl with an interactive experience called “Prop-Tarts” — a pun on sports-betting term “prop bet” — challenging consumers to guess certain outcomes of the game, like what will be dumped on the winning coach’s head or who will take the first bite of the brand’s edible mascot, for the chance to win free Pop-Tarts. Consumers starting Dec. 6 can visit a microsite to lock-in their game-day predictions and have the chance to win free Pop-Tarts, with 1 million of the toaster pastries up for grabs.…

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Dive Brief: The total brand value of top brands grew only 5.7% this year, compared to 16% last year, according to a new Interbrand’s report shared with Marketing Dive. The Best Global Brands 2023 report cites a lack of growth mindset, conservative leadership and uncertainty as the main reasons for the dramatic slowdown in growth. This may suggest fears of a recession have yet to pass. Apple tops the list for brand value for the 11th year in a row and is the first to pass half a trillion dollars…

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Inflation has been a persistent challenge for retailers this year by creating cautious consumers. For weeks ahead of Black Friday, retailers have been encouraging consumers to spend on what is typically considered the busiest and most important day of the year for the industry. “Retailers are seeing customers across the spectrum become more choiceful and discerning, which includes buying closer-to-need,” TD Cowen analysts led by Oliver Chen said in an emailed note regarding Black Friday. In response to consumer reticence, retailers seemed to begin promoting their holiday shopping deals earlier…

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Dive Brief: The Las Vegas Convention and Visitors Authority (LVCVA) has launched a Change.org petition encouraging excessive celebration during the city’s first Super Bowl, per a press release. The push is accompanied by a music video that features former NFL star Chad “Ochocinco” Johnson, who recreates some of his iconic on-field celebrations. Soundtracked by rapper Tobe Nwigwe, the 90-second clip will be released as six-, 15- and 30-second ad spots. The effort, created by LVCVA agency of record R&R Partners, comes two decades after Las Vegas was banned from running Super…

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