Category: Marketing

The new features make it easier for online retailers to tailor site search to their visitors. Bit by bit, Salesforce is bringing its Einstein AI layer to all parts of its clouds. Today, the company is launching Einstein Search for Commerce in its Commerce Cloud so that stores using its e-commerce platform can make it easier for visitors to find stuff on their websites. The company says its platform is used by 2,400 sites in about 50 countries, handling over 350 million online shoppers monthly. In May, Einstein-powered enhancements were made to Commerce Cloud’s Predictive Sort,…

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Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Every week, we feature fresh job listings for search marketers. Make sure to bookmark this page and check back every Friday. Are you looking to hire? You can submit your listing here for free. Please note that we do not include listings without a salary range. July 22 Paid Media (PPC) Specialist, Outpace SEO (Remote) Salary: $55,000-$75,000 Plan, create and manage PPC campaigns across a variety of channels Keyword research and…

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Today’s doodle is the first doodle of a 17-day series celebrating the Winter Olympics. Google is marking the start of this year’s Winter Olympic Games — and officially kicked off its own Doodle Snow Games — with an animated Winter Olympics doodle featuring a cast of athletic animals. “Welcome to the opening day of the Doodle Snow Games!” writes Google on the Google Doodle blog. “On this brrr-eezy day in Pyeongchang, we’re joined by athletes from all over the world hoping to prove themselves best in class (or species).” The animated doodle includes multiple…

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Previously announced at Google I/O, SeekToAction markup is now out of beta. At Google I/O, the company announced new ways for Google to understand how to timestamp your videos for key moments in Google Search. Today, Google said that SeekToAction markup is now out of beta and can be used for any site with videos. What are key moments? Key moments are displayed in Google Search for videos where Google can determine the sections of timestamps of the video. Google lets searchers jump to sections of the video (key moments), directly from the search results. Key moments…

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Brands need to invest resources into feed management and utilize format variations to ensure they appear in as many relevant queries as possible. I’ve made the argument for the importance of Google Shopping many  times  now, but it still doesn’t feel like reality has truly set in for many retail paid search advertisers. Put simply, Shopping is the single most important aspect of paid search management for most online retailers today, and that’s only continued to become truer in the final weeks of the year heading into 2019. Here are my thoughts on…

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On the hunt for something new? Check out who’s hiring in search marketing this week. Every week, we feature fresh job listings for search marketers, so make sure to bookmark this page and check back every Friday. If you’re looking to hire, please submit your listing here — please note that we will not post listings without a salary range. June 17 SEO Manager @ CopyPress (U.S. remote) Salary: $60k/yr Overseeing SEO training for two teams, offering support and training to new/existing employees. Offering strategic direction and business planning for the SEO team.…

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You’re Invited! Join Scot Gillespie, CTO and general manager at Arc XP and AWS, for a special conversation on rich experiences tailored to your needs. In today’s attention economy, legacy content management solutions no longer meet the needs of content creators and their development teams. Arc XP is a cloud-based digital experience platform that helps enterprise companies, retail brands and media and entertainment organizations create and distribute content, drive digital commerce and deliver powerful experiences. Available on AWS Marketplace, Arc XP’s state-of-the-art digital platform is engineered to meet the demands…

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Just in time for holiday shopping season, this script runs hourly and automatically pauses product ads that are out of stock on Shopify. Black Friday and the busy holiday season is rapidly approaching, it’s a boom time for retailers, but with the fast-moving environment, products rapidly go out stock, often with ads still running resulting in wasted budget. With large inventories, it’s almost impossible to keep on top of pausing ads to out of stock products manually. We hated seeing retailers wasting paid media budget, so our team of developers…

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Data-driven strategies and first-rate technology make a sublime customer experience. A sublime customer experience allows customers to move from channel to channel without losing their place or the information they’ve entered. To successfully deliver these experiences, brands must meet current data, security, and personalization challenges with ambitious strategies and first-rate technology. Join seasoned experts from Redpoint Global in a live webinar and learn how you can creatively collect first-, second- and third-party data to engage and retain consumers. Register today for “Data-Driven Answers to Achieve Omnichannel Success” presented by Redpoint Global.

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And why brands or agencies that are trying to hire right now may want to offer remote work. Spoiler: demand is huge. It’s a shocking number. During what has become known as the “Great Reshuffle,” 618,000 marketers left their jobs in 2021. That figure is 31% higher than in 2020. You should expect more reshuffling for the remainder of 2022. In the U.S. alone, 24% of marketers are actively looking for a new job, and 62% are considering changing jobs this year. That’s all according to LinkedIn’s 2022 Marketing Jobs Report.…

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