Category: Marketing

This webinar teaches you how data-driven strategies and first-rate technology make a sublime customer experience. A sublime customer experience allows customers to move from channel to channel without losing their place or the information they’ve entered. To successfully deliver these experiences, brands must meet current data, security, and personalization challenges with ambitious strategies and first-rate technology. Join seasoned experts from Redpoint Global in a live webinar and learn how you can creatively collect first-, second- and third-party data to engage and retain consumers.

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A handful of new additions this month will be warmly welcomed by Microsoft advertisers. Spring has been quite the busy season for Microsoft Advertising. First we heard about the news on RSA extensions adding an extra 60 days, then the search behemoth announced innovate new cash-back incentives ads. A handful of additions and upgrades have been announced in May, led by Auto-generated remarketing lists. New auto-generated remarketing lists You may see a new notification about audiences when logging into your Microsoft Advertising account. These new audiences are for those looking to “get…

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In this webinar, Shutterfly’s head of marketing shares the secret behind its CX strategy. It’s never been a more critical time to put your customers first. Delivering timely and relevant customer experiences separates your brand from the competition. But a CMO Council survey found that only 7% of marketers say they can provide real-time, data-driven engagements across all touchpoints. Join Shutterfly’s Head of Marketing Tech Ops Neta-Lee Katz and ActionIQ’s Director of Product Marketing George Phipps as they discuss how Shutterfly achieved timely and relevant customer journeys in its CX…

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On the hunt for something new? Check out who’s hiring in search marketing this week. Every week, we feature fresh job listings for search marketers, so make sure to bookmark this page and check back every Friday. If you’re looking to hire, please submit your listing here — please note that we will not post listings without a salary range. April 15 On-Page SEO Specialist @ Rankings (U.S. remote) Salary: $50-65k/yr Publish new content and improve existing content. Creating keyword-targeted copy to optimize content for specific key phrases. Paid Search Specialist @ Vitamin…

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In this webinar, Salesforce reveals insights from from 2,500+ marketers worldwide. As digital-first customer behavior accelerates, marketers have adopted equally critical mandates —customer satisfaction and growth. Because data is central to this dual mandate, we sought to understand how marketers use data to understand customers, build trusted relationships, optimize performance, and maximize the ROI of every investment. Salesforce’s 3rd Marketing Intelligence Report reveals insights trends on data and analytics from 2,500+ marketers worldwide. Join us as we unpack how data has become central to marketing success.

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Marketing Land’s first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing has made it clear where they need to hire. SAN JOSE —  Digital agencies have been on the leading edge of digital transformation for several years. They are not, however, immune to the challenges of adapting to changing technologies, advances in automation and evolving client capabilities and staff skill requirements that come with transformation. To better understand how digital agencies are evolving to meet the needs of their clients and…

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Ready or not, it’s time to move beyond third-party tracking to measure marketing performance and ROI. With a number of privacy changes on the horizon, marketers will soon face new challenges with how we track and measure marketing performance. Measuring marketing ROI using native reporting from media platforms like Facebook and Google Ads will become increasingly less accurate and complete, and ultimately not even possible as third-party cookies are phased out. Frankly, marketers deserve better than what third-party cookies have been able to deliver in terms of measuring marketing value.…

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On the hunt for something new? Check out who’s hiring in search marketing this week. Every week, we feature fresh job listings for search marketers, so make sure to bookmark this page and check back every Monday. If you’re looking to hire, please submit your listing here — please note that we will not post listings without a salary range. March 11 SEO Associate @ Seer Interactive (U.S. remote) Salary: $65k/yr Drive traffic and increase ROI for Seer’s clients by doing competitive analysis, Keyword research, content creation + link building. Measure the effectiveness of…

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In what is sure to be (another) unpopular move, Spotify has said it will not pull out of Russia in response to its invasion of Ukraine. Companies around the world are trying to put pressure on Russia by withdrawing their services and products from the Russian market. The goal is to help make Russia’s invasion of Ukraine so unpopular at home that Vladimir Putin is forced to abandon it. Numerous companies have already take such action, including heavy-hitters like Apple. Spotify, however, is not following suit. “We think it’s critically important…

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Spotify’s troubles continue to mount with music legend David Crosby calling the people who work there “scummy people.” Spotify found itself in hot water over its relationship with Joe Rogan. Rogan’s show has been criticized repeatedly for spreading misinformation about the COVID pandemic, as well as for language Rogan himself has used over the years. Neil Young became one of the biggest names to call the platform out and pull his entire catalog of music, but Crosby is being even more blunt, saying he doesn’t believe the company will suddenly develop…

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