Category: Marketing

Mozilla and Meta have teamed up in one of the most unlikely pairings, in an effort to create privacy-respecting ad tech. The advertising industry is currently caught in a dilemma between mining the information it needs to be profitable and respecting user privacy. The two have generally been mutually exclusive, with privacy losing out — at least until recently. Efforts by Apple to improve privacy and give users options to reduce how much companies can track their activity have made a significant dent in many ad companies’ business, including Meta.…

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Meta is threatening to leave the EU market if it’s not allowed to share EU user data with its US-based data centers. The EU ruled in 2020 that using US cloud providers was a violation of the GDPR. Because they are often required to hand over data to intelligence agencies, US companies are not capable of being compliant with the privacy protections the GDPR provides EU citizens. While many companies, on both sides of the Atlantic, have ignored the ruling, the Austrian Data Protection Authority recently ruled that it is illegal for…

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In an era of YouTube, Instagram Stories, Live Streams, webinars, and more, it is evident that this is the age of video supremacy. Given this exponential rise of video content in modern times, more and more online content marketers are looking for compelling ways to include video content in their digital marketing strategy. From promoting a product or service, increasing engagement with clients, or extending their reach on social media platforms, video content marketing is flexible and accessible. In addition, it presents an influential lead over your competitors when executed…

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Video is one of the best tools you can include in your marketing strategy today. A study shows that people who spend time watching videos online have increased by at least 32% per year. On average, an individual spends at least 100 minutes watching a video in a day. That means 25 days of watching. If you are looking forward to using video for social media promotion, you should factor this when coming up with your strategy. Notably, there are many ways videos can be used in social media marketing.…

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What makes marketing so crucial when running a business? In most cases, it’s recommended to tackle marketing before just about everything else. Still, it might not be apparent to some entrepreneurs why marketing is vital. The fact of the matter is that without marketing, most companies are dead in the water. There’s little to no chance of getting the attention of the target demographic, as even the best products and services won’t matter if no one knows the business exists. Such is the reason why marketing – digital marketing in…

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DuckDuckGo is making major headway in the search market, growing by 46% in 2021 and averaging more than 100 million daily searches. DuckDuckGo is a privacy-focused search engine that does not track or profile its users, unlike Google or Bing. The company does rely on advertising, but those ads are based solely on the keywords and content of a specific search. While the company’s market share pales in comparison to Google, it is solidly in fourth place, behind Google, Bing, and Yahoo. According to Bleeping Computer, DuckDuckGo saw its searches go from…

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YouTube TV may lose access to Disney-owned channels as the two companies work to hammer out a new deal. YouTube TV is one of the premier streaming TV services, offering a good blend of channels, price and industry-leading cloud DVR. Unfortunately, for its customers, YouTube TV may be on the verge of losing one of its most appealing channel packages. The company is warning that it may lose all of Disney-owned channels once the current deal expires on Friday, December 17. We’re now in negotiations with Disney to continue distributing their content…

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Elizabeth Denham, the UK’s information commissioner, has penned a piece on the adtech market, warning against unlawful behavior. Adtech has becoming an increasingly controversial business model. No longer content to simply offer and sell goods or services for a fair price, companies have built entire businesses around treating their customers as the product, mining every last bit of data about them — whether they like it or not. Some companies are pushing back with privacy-oriented services, such as Apple’s App Tracking Transparency or DuckDuckGo’s App Tracking Protection for Android. Denham is throwing…

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Making the decision to pursue a profession in marketing (specifically, digital marketing) is one of the most popular career choices being made over the last few years. Because of this, digital marketing has quickly risen to become one of the most in-demand and rapidly rising professions available today, as you are most likely well aware. As a digital marketer, you have the opportunity to work on interesting and exciting marketing projects with wonderful brands and enterprises, and you can live the “laptop lifestyle” from anywhere in the world. It’s simple…

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What makes marketing so crucial when running a business? In most cases, it’s recommended to tackle marketing before just about everything else. Still, it might not be apparent to some entrepreneurs why marketing is vital. The fact of the matter is that without marketing, most companies are dead in the water. There’s little to no chance of getting the attention of the target demographic, as even the best products and services won’t matter if no one knows the business exists. Such is the reason why marketing – digital marketing in…

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