Category: Marketing

Wherever there are customers, there’s always a desire to understand their needs and behavior. Understanding customer behavior can lead to significant benefits for a business. Often it comes down to generating interest in a product or service then figuring out ways to convert the customer to use it. A positive user experience on your website can generate plenty of leads and eventually lead to conversions along the way. A website must be user-friendly, easy to navigate, and have a clear purpose. Otherwise, users will just move on to the next best thing.…

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94% of B2B customers research extensively before they buy a product. This statistic is especially applicable to technical buyers, those purchasing components, architectural products, materials, equipment, and other technical services. Wendy Covey, CEO & Co-Founder of TREW Marketing, says that “Technical buyers spend more than half of the buying process online before engaging with sales, and those under 45 years of age spend even more time online than their older counterparts”. This shopping scrutiny makes technical marketing an essential proponent of sales. What is Industrial Marketing? The purpose of industrial marketing is…

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Microsoft and Shopify are partnering to display merchant listings in Bing, as well as Microsoft Edge and Microsoft Start. Shopify is one of the leading e-commerce platforms, with over 1.7 million merchants. Microsoft is looking to bring more products to its users across its Bing, Microsoft Edge and Microsoft Start products. The company made the announcement in a blog post. For the millions of shoppers using Microsoft Edge, Microsoft Bing, and more recently Microsoft Start, this means a deeper selection of products from more than 1.7 million Shopify merchants. Using the…

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The SEC has investigated so called “meme stocks,” such as GameStop’s epic run, ultimately deciding there was no wrongdoing. GameStop made headlines early this year when its stock skyrocketed. The frenzy was driven by investors on Reddit pumping the stock. AMC, Blackberry and Bed Bath & Beyond also saw their stocks driven up, thanks to individual stock traders. The phenomenon cost Wall Street who had shorted the stocks billions of dollars. The SEC investigation, however, has proven the buying frenzy was driven by individual investors, meaning there was nothing illegal about the trend…no matter…

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Another major company is moving its headquarters out of California, as Tesla is moving its headquarters to Texas. California has been losing companies at a record pace. Oracle, HPE and a slew of smaller companies have been leaving, or moving their headquarters out of the state. In fact, 2021 is set to double the rate of defections over 2020. Tesla is now poised to follow suit, with CEO Elon Musk announcing the company would move headquarters to Texas at its shareholder meeting. “I’m excited to announce we are moving our headquarters to…

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The Federal Communications Commission (FCC) is now requiring phone carriers to block other carriers that have not implemented anti-robocall features. The FCC has been cracking down on robocalls, requiring carriers to implement the STIR/SHAKEN protocol. STIR/SHAKEN is a way for carriers to verify the authenticity of a call, pass that check on to the next carrier for further verification, and then confirming to the recipient that the call is verified or possibly spam. The FCC previously set September 28 as the deadline for carriers to have the mitigation efforts in…

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Some sales soared during the pandemic. Comping that growth is the hard part. Here’s help. The pandemic has been a very profitable time for some businesses. Merchants that sell alcohol or pet food, for example, saw sales soar. It turns out that during a pandemic, people turn to the same sources of solace they turned to throughout history in difficult times: animal companions and booze. These comforts got many of us through the nightmare of COVID-19. In fact, data shows that these things got VERY many people through the pandemic.…

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Microsoft Office 2021 is arriving on October 5, and users will be able to purchase it for a one-time fee and no subscription. While Microsoft has gone all-in on Microsoft 365, it’s subscription-based version of the popular office suite, there are many instances where individuals and companies may not want to be locked into a subscription. For those customers, Microsoft makes Office Long Term Servicing Channel (LTSC), for both Windows and macOS. According to a blog post by Jared Spataro, Corporate Vice President for Microsoft 365, Office LTSC offers some performance improvements,…

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Microsoft is warning impacted customers of a flaw in Azure Container Instances (ACI) that could allow individuals to access other customers information. It’s been a bad few weeks for Microsoft on the security front. Research firm Wiz discovered a flaw — named #ChaosDB — in Azure’s Cosmos DB that could allow a hacker to access other users’ databases. Now Palo Alto Networks have discovered a new flaw that could allow a malicious user to gain access to other information in the ACI service, according to Microsoft. The company says it has already fixed the…

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PayPal is rumored to be looking at the possibility of creating a stock-trading platform in a bid to challenge rivals. PayPal is already one of the leading payment services companies, and has recently entered the cryptocurrency market. According to CNBC, the company is now looking at creating a stock-trading platform. Such a move would help PayPal better compete with Robinhood and similar platforms, ones that already offer both stock and crypto trading options. According to CNBC’s sources, PayPal may purchase or partner with an existing trading company. Either way, sources warned the company’s…

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