Category: Marketing

The Federal Communications Commission (FCC) has announced the start date of its emergency broadband program. The FCC proposed emergency broadband measures to help low-income families have reliable internet access. The global pandemic has shone a spotlight on the need for high-speed access, although the cost associated with it can be a challenge. To combat this problem, Congress authorized the creation of a $3.2 billion initiative in 2020. The program will provide up to $50 for low-income households, and up to $75 for those on Tribal lands. The FCC has announced the program…

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Spotify is ramping up its competition with Apple, with plans to introduce podcast subscriptions with no cut taken from the podcaster. Apple announced some major changes to Podcasts at its Spring Loaded event. One of the biggest was paid subscriptions that would give individuals the ability to unlock ad-free listening, gain early access to new episodes and support their favorite podcasts. Podcasters pay $19.99 a year to enable subscriptions, followed by 30% of any subscription revenue to Apple for the first year. The cut drops to 15% after the first year.…

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Plus, how inclusion leads to diversity in marketing Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and here we go again, I’m sure you’ve seen the latest legal news surrounding Google’s antitrust cases (if you haven’t, check out the details below). We asked marketers for their reactions, and a common thread through this…

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This beta opens up the use of automotive feeds and the API for advertisers. The new ad type allows dealership advertisers to expand their reach and see the same increase in conversions they might have from Image Extensions — with the ease of use that feeds provide. What are they? “Automotive Ads are feed-based product ads where automotive marketers can upload all the attributes of their car inventory (make, model, year, trim, image, URLs, etc.) and showcase them on the Microsoft Bing.com SERP right rail, the Bing image results page, and…

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Walmart is the latest company pushing for digital vaccine records as a way for people to prove they have received the COVID-19 vaccination. As the US and the world move to reopen and return to normal, vaccinations are seen as the key ingredient to making that happen. Many experts believe, however, that a form of vaccination passport is necessary for people to be able to prove they have been vaccinated. Such a passport could be required for airline travel, crossing borders, entering crowded events and more. Different companies and governments…

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Biden social media director Sarah Galvez explains how Measure Studio and Monday.com gave her team the tools they needed to drive a winning strategy. Just days before the 2020 Presidential election, we reported that Joe Biden was outperforming Donald Trump on social media by certain key metrics. Despite the penetrating volume of Trump’s Twitter feed, Biden was earning more interactions per tweet, and far more interactions per user. Not only was Biden winning on Twitter, but his campaign was making an impact on YouTube and even on Twitch. And, of course, he…

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Xiaomi is suing the US Treasury Department and the Department of Defense in an effort to overturn a Trump administration ban. Xiaomi, along with Huawei and ZTE, were banned by the Trump administration over national security concerns. Xiaomi was accused of having close ties with the People’s Liberation Army. The company is now challenging the ban, according to Bloomberg, suing the US Treasury and Defense departments. “Xiaomi faces imminent, severe, and irreparable harm if the Designation remains in place and the restrictions take effect,” the company said in its court filing,…

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Amazon has congratulated President Biden and Vice President Harris on their inauguration and offered its support in ramping up the vaccine rollout. One of President Biden’s biggest challenges will be significantly increase the pace of the country’s vaccination efforts. In an open letter, Amazon’s Dave Clark, CEO, Worldwide Consumer, made it clear the company is ready to assist. We have an agreement in place with a licensed third-party occupational health care provider to administer vaccines on-site at our Amazon facilities. We are prepared to move quickly once vaccines are available. Additionally,…

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Equifax has announced it is acquiring Kount, one of the leading fraud prevention companies. Equifax made headlines in 2017 when it suffered one of the worst cyberattacks in history. The hack was a dark spot on a company whose entire existence revolves around consumer data and credit. To make matters worse, the company’s response was widely panned by critics, demonstrating a continued lack of good security measures. The company’s latest acquisition shows how serious it is about improving its security and offering the best options to its customers. Kount provides…

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Ready to transform your data into actionable insights that drive more awareness, leads, and revenue? Join us online at SMX Report — February 23! This exclusive one-day event delivers proven strategies and actionable tactics for measuring search marketing success. After attending, you’ll be able to: Configure dashboards in Google Data Studio Leverage new features in Google Search Console and Bing Webmaster Tools Measure ad profitability and performance with Google Ads reporting Make data-driven decisions that can boost traffic and revenue You’ll also take a deep dive into Google Analytics 4’s new capabilities, featuring its sophisticated cross-channel view into the customer life cycle. Attend…

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