Category: Marketing

With the right incentives, iOS users might be willing to share data. Apple delayed one of iOS 14’s most controversial new privacy features: consumer opt-in permission to track. The rule requires apps to get consent from users to access the device’s Identifier for Advertisers (IDFA) and transmit data to third parties. Publishers bracing for impact, sigh with relief — for now The announcement of Apple’s quasi-deprecation of IDFA came during the company’s developer conference earlier this year. It immediately set off alarms among mobile marketers. Facebook said the change could…

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A look at agile marketing from the ground up, including tips on adopting an agile strategy. On Wednesday, September 9 at 1pm EDT, MarTech Today’s, Editorial Director and host of MarTech Live Kim Davis will be talking with experts in agile marketing about how agile is different from traditional marketing and how to get started with agile if you haven’t done so already. Kim’s guests will include: Stacey Ackerman, agile coach and founder of Agilify John Cass, digital strategist and host of the Deep Dive into Agile Marketing Podcast We’ll start…

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Brands are adopting tools that offer richer consumer behavior insights and engage them with personalized messages across mobile, email and the web. The mobile-first consumer is different. They are tech-savvy and are aware that brands collect a ton of data about their tastes, preferences, likes, and more. They expect marketers to use these insights and then engage them with personalized and relevant communication across channels. The challenge for marketers. Unfortunately, marketing and product teams often struggle to meet these expectations. A typical marketing department is usually stuck with a complicated network…

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“Revolve is a whole new species of fashion retail,” says Jesse Timmermans, the CFO at Revolve, in an interview with Entrepreneur Network partner Business Rockstars. “We’ve taken the traditional retail model and evolved that experience to be laser-focused on the largest buying power in the world, the millennial.” (View video below) Timmermans says that the biggest challenge of being a CFO for him is balancing risk, cost, opportunities and reaching the right decision for the long-term. “There is a vast amount of data available out there, so how do you take all of…

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The coronavirus pandemic has led to a stellar quarter for Zillow, as potential homebuyers looked online. The pandemic has forced many individuals to take a second look at their housing situation. With people spending unprecedented amounts of time at home during lockdown and quarantine orders, many are looking to upgrade their homes with more room and features conducive to telecommuting. Others are looking to take advantage of work from home trends, and move out of expensive neighborhoods or cities to more scenic and affordable locales. These factors led to a…

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With the pandemic forcing people to work remotely, managers and employees have had to adjust what good communication looks like to keep projects moving forward, generate ideas, keep stakeholders happy — and boost team morale. Communication skills have always been important for marketers and they only get more important the further you are in your career. Being a “good communicator” takes on different shapes depending on whether you’re communicating within your own team, cross-functionally or with clients, executives or other stakeholders. Remote adds another dimension. “It’s been pretty eye-opening,” Mike…

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“One trend that is going to happen is that travel as we knew it is over,” says Airbnb CEO Brian Chesky. “It doesn’t mean travel is over, just the travel we knew is over… and it’s never coming back. It’s just not. Not surprising, we’ve spent twelve years building Airbnb’s business and lost almost all of it in a matter of four to six weeks.” Brian Chesky, CEO of Airbnb, discusses how COVID has wreaked havoc on the travel industry and Airbnb and how it has literally changed travel as we…

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“The pace of change, the disruption in our industry, it’s manic,” says  Ogilvy Global CEO John Seifert. “We’re all trying to get our arms around it. The hope I have for convening moments like Cannes is the clients and their partners in tech and creative communications and data start to come together and work harder as partners to design the models of the future.” John Seifert, Global CEO of Ogilvy, discusses how technology such as AI is disrupting the advertising industry in an interview on CNBC International on location in Cannes: The Disruption In Our Industry, It’s…

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Plus there is a new Apple Translate app that is private and on-device. Apple announced Monday the first major redesign for Siri since it first launched eight years ago on October 12, 2011. Now, the Siri interface does not overtake the whole screen, instead it shows a Siri logo at the bottom of the screen. This new interface will launch in iOS 14. What the new Siri looks like. Here is a screenshot shown during the Apple WWDC virtual event Monday of the new Siri interface when activated in the new…

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COVID burnout is real, but the pandemic is not over. Even though the coronavirus is far from fully under control, there’s evidence of COVID fatigue everywhere you look. It casually appeared in late April and then in the crowded Wisconsin bar scenes and packed Alabama and Florida beaches of Memorial Day weekend. People are ready for the outbreak to be over, which extends to content from brands. Mounting Evidence of Fatigue As early as mid-April, roughly three weeks into state lockdowns, there was evidence of COVID-fatigue showing up in audience-engagement data from Chartbeat and Taboola, as well as survey…

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