Category: Marketing

Consumers are reemerging to a different retail landscape than they’re used to. Location data can help businesses identify and market to these audiences as they form new habits. “From a marketer’s perspective, from a retail or restaurant perspective, there is this great reset where you have an opportunity to actually grab market share that you’ve never had before,” Foursquare CEO David Shim said of how the coronavirus pandemic has created a level playing field in which reopening businesses stand to gain on competitors at a fraction of what it might…

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Accountability and transparency are two of the benefits these solutions offer. The Project Management Institute (PMI) defines a project as “a temporary endeavor undertaken to create a unique product, service or result. A project is temporary in that it has a defined beginning and end in time, and therefore defined scope and resources.” For marketers and agencies, a project might be a particular campaign or initiative, or it may be the development of a website or a mobile app. These efforts might involve in-house or contract developers or designers and…

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Why you should continue to test and adjust messaging as customer needs and behaviors shift. Businesses may feel pressure to scale back their marketing and advertising efforts to reduce costs during economic downturns, but the coronavirus pandemic has proved that there is no one-size-fits-all response. We’ve also seen continuing shifts in behaviors as the realities of and responses to the pandemic have evolved. “We have seen a little bit of a decrease in search volume on the B2B side, so we’re getting less volume but the leads that we are…

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Don’t let FUD keep you chained to a marketing automation platform that’s no longer a fit! Many marketing leaders are evaluating whether or not their current technology stack provides the right foundation for their marketing strategy. Often, those contemplating a move fear that migrating to a new marketing automation platform will jeopardize their ability to drive revenue. While this is a valid concern, you can keep your revenue engine humming while making the move to a platform that’s right for your business now (and into the future). In this webinar, experts…

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Learn how to develop a new strategy for how your business can emerge stronger from today’s challenges. Project and resource management has never been more critical than it is during this challenging business environment. Finding ways to collaborate, plan and prioritize is vital, and teams need to be equipped with the skills needed for that kind of transformation. The marketing team at T-Mobile recently transformed their own work process to keep up with the rapid pace of change, and to be more effective in managing multiple marketing campaigns at once.…

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SAP Co-CEO Jennifer Morgan is departing the company, leaving Christian Klein as sole CEO. Morgan has been with the company since 2004, and jointly held the role of CEO with Klein since October 2019. The company says that Morgan “mutually agreed with the Supervisory Board of SAP SE” to resign and depart, effective April 30. At the same time, the announcement makes clear that the current economic crisis was a driving factor, with the decision to get behind a single CEO being “taken earlier than planned to ensure strong, unambiguous…

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“The pace of change, the disruption in our industry, it’s manic,” says  Ogilvy Global CEO John Seifert. “We’re all trying to get our arms around it. The hope I have for convening moments like Cannes is the clients and their partners in tech and creative communications and data start to come together and work harder as partners to design the models of the future.” John Seifert, Global CEO of Ogilvy, discusses how technology such as AI is disrupting the advertising industry in an interview on CNBC International on location in Cannes: The Disruption In Our Industry, It’s…

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According to the Wall Street Journal, the Justice Department is ramping up its investigation into Google, focusing heavily on the company’s ad tools. According to the report, the DOJ has increasingly been directing its questions—both of competitors and Google executives—toward “how Google’s third-party advertising business interacts with publishers and advertisers.” At the heart of the issue is the fact that Google essentially controls the entire process, resulting in its ad software being the dominant player at every stage of the relationship between online publishers and advertisers. Google reinforced that even more…

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The FCC has set a deadline for phone carriers to support the STIR/SHAKEN protocol, in an effort to fight robocalls. The STIR/SHAKEN protocol helps combat number spoofing, a favorite tactic of robocallers, whereby they make their number appear as though it is in the same exchange or area code as the recipient. When a call is placed, the carrier uses the protocol to confirm the authenticity of the call. If the call is placed to a number on another network, the carrier passes that verification on to the next carrier,…

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The company said it was hiring 100,000 new employees to meet increased demand. Pundits are already speculating about the post-coronavirus culture and economy. Among the lasting, potential changes are more diversified supply chains, the mainstreaming of online education, more companies embracing work from home, stricter hygiene rules for restaurants and hotels (that survive) and other public places. And beyond all that, a great deal more online shopping. Seismic shopping shift in the works? Unlike any other single event in our lives perhaps, the coronavirus and related economic fallout have the potential to…

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