Category: Marketing

The company has halted shipments of non-essential items to its warehouses and stopped most of its ads on Google Changing consumer behaviors due to the coronavirus outbreak are straining the retail ecosystem and causing sellers to rethink their near-term inventory, fulfillment and advertising strategies on the platform. Amazon, which accounts for more than one-third of all e-commerce orders in the U.S. according to eMarketer, announced Monday that it intends to hire 100,000 fulfillment workers to manage the spike in orders. On Tuesday, the company notified FBA and 1P vendor sellers it is suspending shipments of non-essential…

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Give your marketing career a boost with these popular digital marketing training courses. Modern-day digital marketers are expected to be skilled in a variety of areas, including analytics, copywriting, creative direction, sales, digital media, and more. But unless you’re ready to spend a significant amount of time and money by investing in a college degree, you need a faster, more effective way to stay relevant in a changing market. Different Ways to Learn Digital Marketing 1. Enrolling in professional digital marketing courses One of the best ways to learn digital…

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Who are the major vendors? What should I be looking for? What are the costs? The proliferation of digital channels and devices can make it difficult for marketers to accurately target prospects with the right messages, on the right devices, at the right times. Faced with these challenging market dynamics and increasing ROI pressure, marketers at companies of all sizes can gain benefits from using a marketing automation platform. MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations…

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How you can apply scientific psychological principles to influence consumer behavior on your site. As with any online experience, you need to keep your customers at the forefront of your mind as you architect your e-commerce site and landing pages. Your goal should be to present prospects with the information they’re looking for at the right time, whether they’re researching a purchase or they’re wondering about your shipping and return policies. While you should always analyze all the available data and perform tests to improve conversion rates, you must also put yourself…

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CNET is reporting that Motorola is recommitting to the premium phone market, after years of making budget and midrange phones. Motorola made headlines in November with an updated version of its iconic Razr phone. The new model keeps the old-style, flip-phone form factor, but reimagined as a folding touchscreen smartphone. The new design has the advantage of a relatively small footprint, while still being able to unfold into a full-size 6.2-inch smartphone. At Qualcomm’s Snapdragon Tech Summit in Maui, Hawaii, the company made it clear the new Razr is just the beginning. According…

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While every major smartphone carrier advertises unlimited plans, the reality is that all of them come with restrictions. According to the Federal Trade Commission (FTC), AT&T has just agreed to settle a case where it misled millions of customers about the practice. In most cases, “unlimited” plans come with a finite amount of high-speed 4G or LTE data. Once that data is used, the provider usually reserves the right to throttle, or reduce, a phone’s data speed to much slower 3G levels, especially when the phone is connected to a congested…

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Coming up with new, high-quality content on a regular basis can be a struggle for marketers. And with billions of blog posts and other content being released daily, there’s a big chance that your content won’t even be seen by most of who it’s intended for. The problem of keeping up with posting fresh content is further compounded by a lack of time as your content not only needs to be good but also consistent. However, what many marketers haven’t figured out yet is that they don’t need to create new content…

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Domino’s software engineers and digital ad team have created a unique AI-powered ‘Piedentifier’ to launch it’s Super Bowl week marketing blitz. Domino’s is encouraging people to send in a photo of any pizza, even if you made it yourself, and it’s system will determine what type of pizza it is and give you ten points toward a free pizza in their rewards program. Domino’s AI-Powered ‘Piedentifier’ Ad Campaign We’re going to give Piece of the Pie Rewards points for any pizza. Our customers are going to be able to use…

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“I think this world is coming down to winners and losers,” says Levi’s CEO Charles Bergh. “The Levi’s brand is incredibly strong and so we’re in a position with all of our customers to be asking for more, to be asking for more floor space and more open-to-buy budget. They need us. They need strong brands today and Levi’s is a brand that can drive traffic for them. We’ve got some really strong collaborations happening and that brings a lot of heat to the business.” Chip Bergh, CEO of Levi’s, discusses the…

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In recent years, content marketing has become one of the most powerful techniques for growing your business. Because of its effectiveness, businesses are now allotting as much as 40 percent of their advertising budget on content marketing. The investment makes sense because well-executed content marketing can bring more traffic to a website, raise brand awareness among consumers, position your business as an expert, raise customer loyalty, and greatly improve sales. However, in order to get the most of your content marketing efforts, you’ll need to have a clear and defined strategy. And,…

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