Category: Marketing

Husqvarna Group has signed an agreement to acquire the Brazilian company InCeres, a digital platform in the Professional light agriculture segment. InCeres is an expert in soil analysis that facilitates decision-making and improves productivity for farmers. Its precise agriculture digital platform will act as the cornerstone for establishing Husqvarna Group’s Total Farm Management offering in the Light Agriculture business unit within the Husqvarna Forest & Garden Division. With climate change, farmland reduction, healthier food demand and an increasing population, Husqvarna Group anticipates that more food needs to be produced from…

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Silos don’t cut it anymore. User journeys are too complex for you to view and track channels separately. To improve your campaign performance, you need a holistic view of your marketing activities and how they intertwine. This is especially true for organic and paid search strategies. You need to be front and center with your ideal customers at multiple touchpoints, including active interactions and passive awareness. An ideal marketing strategy has paid and organic campaigns working in tandem, and it’s becoming harder to succeed without doing both. If you’re looking to drive quality growth in your own…

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Email is the top area where marketers are increasing their budgets. Some 62% of US B2B and B2C marketers had increased their email marketing campaign in the past 12 months, according to April 2023 data from SeQuel Response and ISG. But recent email updates from Apple and Gmail add new challenges to email marketing, especially for B2B marketers. Apple’s latest iOS update introduced email categorization, Smart Replies, and AI-generated summaries. The updates come on the heels of Google introducing a similar “Summarize this email” feature. Both moves make it possible for users to see…

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Retailers have been quick to seize on the genAI opportunity. Retail bosses believe enhanced chatbots are among the top three most promising AI applications, per a March 2024 survey by First Insight. Almost a quarter of retailers (22%) have already deployed genAI to automate customer service, with a further 25% currently trialing it, per an October 2023 survey by Google Cloud and NewtonX. Best Buy launched a genAI-enabled virtual assistant that can help customers troubleshoot product issues, make changes to order delivery and scheduling, and manage subscriptions. Amazon launched Rufus, an AI-powered…

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Foreign portfolio investors (FPIs) have finally snapped their two-month selling streak in Indian equities this month after stability returned to Indian markets with a fall in the ‘VIX’ volatility index. FPIs had halted their buying streak with the onset of the new fiscal 2024-25 (FY25). Volatility due to Lok Sabha elections 2024 and results, outperformance in Chinese markets, and other global cues have weighed on the sentiments of foreign investors. FPIs invested ₹12,170 crore worth of Indian equities and the net investment stood at ₹25,085 crore as of June 21, taking into…

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he world of television has seen a massive shift over the last few years. Consumers continue to migrate to connected TV (CTV), presenting marketers with a golden opportunity to reach viewers on an engaging screen, and in a targeted and measurable way. In other words: it’s a great time to be a TV advertiser. CTV’s Captivated Audience It may seem like everyone is watching connected TV these days—that’s because it’s basically true. 75% of the US population will watch over-the-top (OTT) video this year, according to EMARKETER. Many of those viewers…

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Marketers take note: If you want to execute a strong, seamless content strategy, you need a content calendar. Content calendars aren’t just about organizing your upcoming posts; they also help ensure that your content aligns with your strategic goals and maximizes your resources efficiently. Whether you’re managing multiple social platforms or experimenting with various content types, a content calendar provides you with the blueprint for consistent, impactful content creation. In this article, we’ve rounded up the top 9 content calendar templates, each designed to streamline content planning and boost productivity. From simple spreadsheets to more complex solutions, we’ve compiled a range…

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Key stat: Ecommerce everywhere, TikTok and social video, and generative AI are the top three trends that retail marketers worldwide are watching this year, according to a November 2023 MediaOcean survey conducted by TechValidate. Beyond the chart: We forecast US ecommerce sales will reach $1.217 trillion this year, an 8.2% increase from 2023. By 2028, ecommerce sales will represent just over a fifth (20.4%) of total retail sales in the US. US adults will spend an average of 50 minutes a day with social video, over half (58.4%) of total time spent with…

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Today announced the launch of Well Market™, a new store brand consumables line featuring snacks, beverages and groceries. “Our goal at CVS Health is to be the most consumer-centric health care solutions company. Through this repositioning and expansion of our food and beverage portfolio, we are doing more by providing new nutritious options our customers crave,” said Musab Balbale, Chief Merchandising Officer, CVS Health. “From the easy-to-understand packaging to the delicious snacks themselves, our customers can feel great about consuming Well Market products as part of their individual wellness goals.” Well…

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