Category: Marketing

Self-made marketing phenomena Neil Patel says that there is an alternative to buying Google Ads to grow your company. The answer he says is creating a free leader product or service that drive customers to your site for you to later upsell. Patel sees this alternative solution as a less expensive and more sustainable “growth hacking” strategy. You Don’t Have to Buy Google Ads to Create a Big Company Google Ads are continually rising in cost. What if I told you I have a really cool solution that’ll give you…

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First let me ask you: how many unread emails are in the “promotions,” “updates,” and “other” tabs of your inbox? When I got to work on Monday morning, there were 248. How many of those did I read, you ask? Three at best, and only because they were already my favorite news roundups. The others? Didn’t stand a chance. “Marked as read,” “deleted,” and otherwise wholeheartedly, happily ignored. Long story short, consumers these days are drowning in emails. We have promotions, “we’ve missed you!”s, “rate our product!”s, and 100 other…

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Here at Search Engine Watch we have covered the evolution of Accelerated Mobile Pages (AMP) across numerous posts since the project’s launch in earnest in 2016. The Google-led framework gives web developers the means to optimize their sites for faster, cleaner, and more efficient delivery on mobile. Of course, this is good for user experience and visibility in the SERPs. So it is understandable that many well-known sites – including eBay, Twitter, Tumblr, Reddit, Medium, and Pinterest – have incorporated AMP across their pages. I thought I’d use this post…

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Digital payments company Square has announced plans to acquire Weebly for approximately $365 million in cash and stock. The purchase was in line with Square’s objective to provide a cohesive solution to entrepreneurs in running their businesses across all channels. Known for its payment software and hardware, Square has diversified its portfolio to include money transfer, business financing, and customer relationship management software. The company offers flexibility in selecting and integrating third-party solutions that include point of sale, accounting software, and other back-office applications. Weebly, on the other hand, provides an…

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Stitch Fix founder and CEO Katrina Lake says that “we are still early in the journey but have learned a lot in the last couple of years on the marketing front.” Stitch Fix, an online subscription and personal shopping service, was established in 2011 in San Francisco and went public in 2017. Katrina Lake, founder, and CEO of Stitch Fix discussed their current marketing strategy on “Squawk Alley” earlier today: Stitch Fix Enters the UK Market I’m excited about heading into the UK. What we see in Stitch Fix Mens has given…

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“Amazon” and “ads” are two words that are not usually associated with each other. However, that will soon change as Amazon appears set to become the third largest online advertising platform in the United States. According to eMarketer, there’s a strong possibility that the retail giant will surpass Microsoft and Verizon in terms of online advertising this year. The company estimated that Amazon’s advertising arm will bring in around $4.6 billion in profits in 2018. This gives Amazon a 4.1 percent slice of the advertising pie. What’s more, $1.6 billion…

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Most people think Quora is a simple Question and Answer forum. However, the website is so much more than that. While it’s true that people can ask about anything under the sun, a lot of the answers are enlightening and useful. What’s more, if used correctly, Quora can be a veritable goldmine of website traffic. Quora: Not Your Average Q&A Site Quora is not your typical Q&A platform. Aside from asking questions or providing answers, users can also vote which answers are helpful. Quora also boasts an insanely popular and…

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At the recent Social Media Day Jacksonville 2018 conference, Carlos Gil, founder of Gil Media Company, spoke about current social media marketing strategies. In an entertaining and informative talk, Gil spoke about the challenge of getting companies like Win-Dixie to understand that they should be engaging with their customers on the device their customer is always paying attention to, and that’s the cell phone. It’s not about advertising either, it’s about being part of the conversation, being a brand that matters. Here are selected excerpts from Gil’s talk below that highlight this…

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For some time now, Google advertisers have been frustrated by a lack of reporting metrics on Universal App marketing campaigns and responsive display ads. The limited data has made it difficult for these advertisers to determine which ad combinations are the most effective. Research by Google, however, revealed that 91 percent of mobile device users have purchased or planned to purchase something after they saw a relevant ad. Since relevance is a key factor behind which ads most appeal to consumers, Google recently rolled out an ad strength metric and also…

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Controlling the search position of your brand is very important to your business. However, this has become increasingly difficult due to changes in Google brand policies that have opened the door to competitors stealing (or buying) your brands traffic and business. Puneet Vaghela, Head of Paid Search at PHD UK, a global communications planning and media buying network recently spoke about these important challenges: Why is brand search difficult to control in PPC? With brand search, you are expected to get most of the traffic. However, what we are seeing increasingly…

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